英语时代周刊文章
英语时代周刊文章
Can the PC Industry Resurrect itself?
电脑行业能自我救赎吗?
While PC vendors are quite cognizant of the shift in consumer buying trends for PCs, they are not about to give up without a fight. Almost all are trying to do tablets of their own and some, like Lenovo, are even doing smartphones and have actually done quite well in the Asian and Chinese smartphone markets. I think that reality has sunk in for the vendors, and they now understand that the market for laptops and PCs in the $699-$999 price point are being marginalized.
当电脑供应商高度认知到客户购买电脑的趋势在变化时,他们没打算放弃竞争。大部分的供应商都试图打造自己的平板电脑品牌。比如联想,同时还在做智能手机,实际上在亚洲市场和中国市场联想也都做的不错。我认为事实上供应商们已经很认同了,他们现在完全明白定价在699美元到999美元之间的笔记本电脑和个人电脑已经边缘化了(即产品认可度大大下降的意思)。
The good news is that there is still healthy demand for upscale laptops and PCs in the $1099-$1499 price range. But demand for these is mostly in the IT, business and SMB market, a much smaller market than the consumer sector. Even though volume in these is smaller than those that sell into the consumer market, the margins are good, so these vendors are happy with what they call the premium market for PCs. However, they are also shifting much of their efforts to creating low cost clamshell-based laptops and tablets with very aggressive pricing, and hope to use these to entice millions of PC users who have tablets but still need a PC for some tasks to upgrade their current PCs to more up-to-date touch-based models.
而好消息是价位在1099美元~1499美元间的性价比高的笔记本和PC仍有合理的需求。但这类需求主要是在IT行业,商业以及中小企业 - 一个更小众的市场和用户区间。虽然这些行业的需求量
比常规用户的市场还小,但是利润还好,因而这些供应商对他们所谓的高端电脑市场还是满意的。然而,他们也很努力转向于生产非常有价格竞争力的低成本笔记本和平板电脑,希望藉此俘获成千上万的PC用户(已有平板但仍需要更新台式PC所需最新触控组件的用户)
In fact, Intel CEO Paul Otellini gave us some indication of Intel and its PC partners’ strategy last week when he spoke on a conference call regarding Intel’s recent earnings announcement.
实际上,在上周的英特尔最近业绩公告发布会上,英特尔CEO Paul Otellini就给出了一些关于英特尔本身以及英特尔合作伙伴发展策略的说明。
He said, “If you look at touch-enabled non-core Intel-based notebooks that are ultrathin…those prices are going to be down to as low as $200,” hinting perhaps at more affordable laptops and Windows 8 tablets on the horizon. We are hearing that all of the PC vendors are working on what they call “ultramobiles,” which are very low cost touch-based clamshells and convertible tablets for this holiday season.
他说:“如果你看一下那些基于英特尔的non-core超薄可触控笔记本价格都要低于200美元了,”他如此暗示即将上市的评价笔记本和Windows 8平板。我们还听说所有的PC供应商都在努力研发他们所谓的“超级移动设备”呢,那可是这季上市的低成本clamshells和双用平板电脑。
Key to understanding ultramobile designs is that while some will look like normal laptops or convertibles, to get this distinction, and to qualify for Microsoft‘s low cost license to use Windows Blue, they have to be systems that only use Intel’s Atom chip or a similar competitive one from AMD. Ultimately, the vendors believe these ultramobiles could help drive PC sales higher due to consumers’ demand to upgrade their laptops to touch-based systems. By the way, clamshell-based Chromebooks are in this ultramobile category too, even though they use Google’s Chrome web browser as the operating system.
理解超移动设备设计的关键是一些看起来正统的笔记本或是多用平板,要区分甄别,还要验证微软的低成本授权来使用微软系统,所采用的芯片还必须是英特尔或类似竞争对手的AMD的。基本上,供应商们都认为这些移动设备有助于提升PC销量,因为用户需要通过笔记本升级到可触控电子系统。顺便提一下,Chromebooks也属于移动设备的范畴,虽然它们用的是谷歌的Chrome浏览器做为操作系统
求一篇美国时代周刊的英文介绍
Time magazine was created in 1923 by Briton Hadden and Henry Luce, making it the first weekly news magazine in the United States.[2] The two had previously worked together as chairman and managing editor of the Yale Daily News and considered calling the magazine Facts.[3] Hadden was a rather carefree figure, who liked to tease Luce and saw Time as something important but also fun. That accounts for its tone, which many people still criticize as too light for serious news and more suited to its heavy coverage of celebrities (including politicians), the entertainment industry, and pop culture. It set out to tell the news through people, and for many decades the magazine's cover was of a single person. The first issue of Time was published on March 2, 1923, featuring on its cover Joseph G. Cannon, the retired Speaker of the United States House of Representatives; a facsimile reprint of Issue No. 1, including all of the articles and advertisements contained in the original, was included with copies of the February 28, 1938 issue as a commemoration of the magazine's 15th anniversary.[4] On Hadden's death in 1929, Luce became the dominant man at Time and a major figure in the history of 20th-century media. According to Time Inc.: The Intimate History of a Publishing Enterprise 1972–2004 by Robert Elson, "Roy Edward Larsen […] was to play a role second only to Luce's in the development of Time Inc." In his book, The March of Time, 1935–1951, Raymond Fielding also noted that Larsen was "originally circulation manager and then general manager of Time, later publisher of Life, for many years president of Time, Inc., and in the long history of the corporation the most influential and important figure after Luce."
Around the time they were raising US$100,000 from rich Yale alumni like Henry P. Davison, partner of J.P. Morgan & Co., publicity man Martin Egan and J.P. Morgan & Co. banker Dwight Morrow, Henry Luce and Briton Hadden hired Larsen in 1922 – although Larsen was a Harvard graduate and Luce and Hadden were Yale graduates. After Hadden died in 1929, Larsen purchased 550 shares of Time Inc., using money he obtained from selling RKO stock which he had inherited from his father, who was the head of the B.F. Keith theatre chain in New England. However, after Briton Hadden's death, the largest Time Inc. stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion, "at his right hand was Larsen," Time Inc.'s second-largest stockholder, according to "Time Inc.: The Intimate History of a Publishing Enterprise 1923–1941". In 1929, Roy Larsen was also named a Time Inc. director and a Time Inc. vice-president. J.P. Morgan retained a certain control through two directorates and a share of stocks, both over Time and Fortune. Other shareholders were Brown Brothers W. A. Harriman & Co., and The New York Trust Company (Standard Oil).
By the time of Henry Luce's death in 1967, the Time Inc. stock which Luce owned was worth about US$109 million and yielded him a yearly dividend income of more than US$2.4 million, according to The World of Time Inc: The Intimate History Of A Changing Enterprise 1960–1989 by Curtis Prendergast. The value of the Larsen family's Time Inc. stock was now worth about $80 million during the 1960s and Roy Larsen was both a Time Inc. director and the chairman of its Executive Committee, before serving as Time Inc.'s vice-chairman of the board until the middle of 1979. According to the September 10, 1979 issue of The New York Times, "Mr. Larsen was the only employee in the company's history given an exemption from its policy of mandatory retirement at age 65."
After Time magazine began publishing its weekly issues in March 1923, Roy Larsen was able to increase its circulation by utilizing U.S. radio and movie theaters around the world. It often promoted both "Time" magazine and U.S. political and corporate interests. According to The March of Time, as early as 1924, Larsen had brought Time into the infant radio business with the broadcast of a 15-minute sustaining quiz show entitled Pop Question which survived until 1925." Then, according to the same book, "In 1928 […] Larsen undertook the weekly broadcast of a 10-minute programme series of brief news summaries, drawn from current issues of Time magazine […] which was originally broadcast over 33 stations throughout the United States."
Larsen next arranged for a 30-minute radio programme, The March of Time, to be broadcast over CBS, beginning on March 6, 1931. Each week, the programme presented a dramatisation of the week's news for its listeners, thus Time magazine itself was brought "to the attention of millions previously unaware of its existence," according to Time Inc.: The Intimate History Of A Publishing Enterprise 1923–1941, leading to an increased circulation of the magazine during the 1930s. Between 1931 and 1937, Larsen's The March of Time radio programme was broadcast over CBS radio and between 1937 and 1945 it was broadcast over NBC radio – except for the 1939 to 1941 period when it was not aired. People Magazine was based on Time's People page.
Time became part of Time Warner in 1989 when Warner Communications and Time, Inc. merged. Jason McManus succeeded Henry Grunwald in 1988 as Editor-in-Chief and oversaw the transition before Norman Pearlstine succeeded him in 1995.
[edit] 2000s
Since 2000, the magazine has been part of AOL Time Warner, which subsequently reverted to the name Time Warner in 2003.
In 2007, Time moved from a Monday subscription/newsstand delivery to a schedule where the magazine goes on sale Fridays, and is delivered to subscribers on Saturday. The magazine actually began in 1923 with Friday publication.
During early 2007, the year's first issue was delayed for approximately a week due to "editorial changes." The changes included the job losses of 49 employees.[5]
In 2009, Time announced that they were introducing a personalised print magazine, Mine, mixing content from a range of Time Warner publications based on the reader's preferences. The new magazine met with a poor reception, with criticism that its focus was too broad to be truly personal.[6]
时代周刊英文
时代周刊英文是Time magazine。
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