英汉翻译毕业论文设计书

一.关于本专业毕业论文的选题 英语专业本科生毕业论文选题可以在三个大的方向中进行，即英语文学，语言学和翻译学。各个大方向中又可以选择小的方向，具体解释如下： 1.英语文学：选择英语文学的毕业论文选题可以从三个方向进行：国别文学研究、文学批评理论研究和比较文学研究。 在进行国别文学研究选题时，一般选取英国文学或美国文学中的某一经典作家（如海明威），某一经典作品（如《双城记》），某一写作手法（如象征手法的运用）或某一文学思潮（如浪漫主义运动）作深入研究。但在选择作家或作品时最好选择在文学史上作为经典的作家或作品。有个别流行作家或作品极富盛名，容易引起学生的兴趣，如《飘》或《荆棘鸟》，学生有强烈愿望选择它们作为研究对象。在不可避免上述情况时，应该尽可能地挖掘作品内在的深刻含义，不能流于肤浅的分析。 文学批评理论的选题一般不太适合英语专业本科生，因为该理论知识的学习在英语专业研究生阶段，本科生一般不具备文学批评理论的知识结构。这个方向的选题可以有关某一文学批评理论,一文学批评术语的阐释或某两种或以上的文学批评理论的比较。 比较文学研究就是将两个以上的作家或作品进行比较。这两个作品或作家可以是同一国别的（如“雪莱与拜伦的诗歌比较”），也可以是不同国别的（如《牡丹亭》与《罗密欧与朱丽叶》） 2.语言学：选择语言学的毕业论文选题可以在两个大的方向进行：普通语言学和应用语言学。 普通语言学的研究就是对于英语语言的任何一个方面的研究，如对一种词性、或一种时态、或拼写、语调等等方面的研究（如“一般现在时及其交际功能”）。 应用语言学包括教学法的研究和其它一些新兴的应用语言学分支的研究。师范专业或本身从事教师职业的学生选择教学法方向的较多。在这个方向选题，也要避免过大范围的选题，而应对一个具体问题进行研究，最重要的是要结合教学实践或实验。这个方向的好的选题有：“个性与英语教学”，“方言对英语学习的影响”等。 3.翻译学：翻译学的选题一般可以在两个方向上进行：翻译理论以及翻译活动。对翻译理论的研究就是探讨某一种翻译理论等等。相比之下，对翻译活动的研究更多一些，这些选题可以是对一种语言现象的翻译、或一种修辞格的翻译的研究（如“汉语成语的英译”）。应该注意的是，在对翻译活动作研究时，往往需要某种翻译理论支撑，总结规律，并对这一活动作出评价，要避免仅仅时例子的罗列。 二.英语专业毕业论文格式要求 学位论文包括前置、主体、附录等三个部分。 （一）前置 1．英文封面：由论文英文题目、解释、作者、指导老师姓名和职称、时间组成。 2．目录：由论文的中、英文摘要、篇、章、条、款以及参考书目、附录等序号、题名和页码组成，排在英文封面之后另页。 3．中、英文内容摘要：摘要是论文的内容不加注释和评论的简短陈述，宜以最简洁的语言介绍论文的概要、作者的突出论点、新见解或创造性成果以及实验方法、数据或结论，是一篇完整的短文，可以独立使用，中文摘要一般在200字左右 4关键词：关键词是用以表示全文主题内容信息的单词或术语。为便于文献检索，学位论文应注明三至五个具有代表意义中、外文“关键词”，这些关键词就是论文的中心词，以显著的字符另起一行，分别排在中、外文摘要的左下方。各关键词之间用“分号”隔开。外文关键词应与中文关键词相对应。 （二）主体部分 主题部分包括引言（Introduction）、正文(Body)、结论(Conclusion)、参考文献(Bibliography)。主体部分必须由另页右页开始。 1．引言：主要说明研究工作的目的、涉及范围、相关领域的前人研究成果和知识空白、研究设想、研究方法等方面的概述、理论意义和实用价值等。 2．正文：论文的正文是核心部分，占主要篇幅。一般论文选题需要从几个方面来论述或论证。要求论据充分，论点明确。行文必须实事求是，客观真切，准确完备，合乎逻辑，层次分明，简练可读。正文部分要有分级标题，章、条、款、项的序号编码方法，采用阿拉伯数分级系列编号法，论文中的章、条、款、项依次排列，依次从1开始，连续编号，中间用“．”相隔，最末级编号之后不加点。示例： 1． 2．…… …… .… 3．结论：学位论文的结论是最终的、总体的结论，它是对正文部分的论述的概述，也可以在结论或讨论中提出建议、研究设想、尚待解决的问题等。 4．参考文献：写作学位论文过程中，阅读或运用过某些文献所列出的书目清单，置于正文之后，另页开始。参考文献的著录按原文献语种为原则。 （1）文献目录应另页书写，外文文献排前，中文文献排后。外文文献书名须用斜体。 （2）文献目录一律按作者姓氏汉语拼音或外文字母顺序排列。 （3）每条文献必须顶格写，回行时空两字或五个英语字母。 （4）将各文献的类型代号（即文献英文名的首字母）注明在文献之后： 专著[M] 学位论文[D] 论文集〔C〕 报纸文章〔N〕 期刊文章〔J〕 报告[R] 专利 [P] 专著、论文集的析出文献[A] 其他未说明文件 〔Z〕 电子文献中光盘图书 [M／CD]（MONOGRAPH ON CD） 网上期刊〔J/OL〕（serial online） 5．文内所引文献：要求附夹注，应在引文后加括号注明作者姓名（英文只注姓），出版年和引文页码。若为转引文献，则加quoted in 字样。 例：（王佐良，1982：38） （Newmark，8：26-33） 6.文献中列出的文献应该与正文中标注的文献一一对应。正文中没有出现的，不应出现在参考文献中。 （三）附录部分 附录包括所有与论文有关的补充材料，如图表或照片等。

最简单的事用金山词霸翻译

Market Research and Export Promotion Export Marketing Plan The marking plan is the basis on which all the overseas promotion is formulated. To devise the marketing plan involves reconciling the export strategies and objectives of the manufacturer into marketing marketing plan embraces many elements including market research project, promotion/advertising details, products involved and their quantity available, distribution arrangements and total volume/value of goods Where relevant, various costing information should be included, particularly the research and advertising budget. Overall; the plan must be realistic and should have a clear sense of purpose and direction Export Market Research Before making goods for a new overseas market, as in the home trade, it is necessary to discover first of all if the goods can be sold profitably in that market. To answer that question is one of the objects of market research. Export market research, in particular, is a study of a given market abroad to determine the needs of that market and the methods by which the products; can best be supplied. It may be carried out to determine: 1. If a new product likely to find a market. 2. Whether an established product is likely to meet with a good demand in a new market. sales of a product have declined, either generally or in a certain area Here, in this chapter is laid on the first point: Market research is vital to success in overseas Markets To look for a suitable market an exporter must consider, for example: and Economic Conditions Countries with different political and economic systems take different attitudes toward foreign trade policies and regulations concerning import and export，foreign exchange control，customs, duties and other tariffs will greatly affect the suitability for a new market. and Climatic Conditions The suitability of his products: heavy clothing is not worn in hot climates; mountaineering equipment would not be in demand in a flat country. 3. Social Conditions If there is a low standard．of living with poor wage levels, there nay be no market for television sets or cars or luxury products. It may be desirable, even necessary,for price lists and sales promotion literature to be translated into a local language,with local units of measurement 5 and of the survey questionnaire and in the interviewing process. Surveys may be very expensive, and they are time--consuming: Another key weakness is that respondents often cannot or will not give true answers. The interviewing in the survey may be done by the researcher in person, by telephone, or by mail. Interviews Personal interviews are more flexible than the other two types because interviews can alter the questions to fit-the situation as they see it: They are able to probe snore deeply if an answer is not satisfactory. Ordinarily, it is possible to obtain more information by personal interview .than by telephone: or mail. Also, the interview can by observation; obtain data regarding the respondents'socioeconomic status-their home ,neighborhood, and apparent standard of living. The major limitations of this method of interviewing are its relative high cost, the length of time needed to conduct the survey, and the chance of introducing ,errors during the interviewing. 2. Telephone Survey In a telephone survey, the respondent, is approached by telephone, and interview is completed at that time. Telephone surveys can usually be conducted more rapidly and at less cost than either personal or mail surveys. Tele: phone surveys are lees flexible than personal Interviews, but more flexible than mail survey. Another significant advantage is that a telephone. survey -may be timely. For instance, people may be asked whether they are watching television at the moment and; if so, the name of the program and the sponsor. One limitation of the telephone survey is that interviews must be short: Lengthy interviews cannot be conducted satisfactorily over the phone. by Mail Interviewing by mail involves mailing a questionnaire to potential respondents and having them return the completed form by mail. Mailed questionnaires ape more economical than personal interviews and are particularly useful in national surveys,Also, if the respondents remain anonymous, they are more likely to give true answers because they do not feel the need to impress the interviewer. A major problem with mail' questionnaires is the Compilation of a good mailing list, especially for a broad-scale survey. If the sample can be drawn from a limited list, such as property taxpayers in certain counties or subscribers to a magazine, the list presents no significant limitation concerns the reliability of the questionnaire returns, Particularly when the returns are-anonymous. If the respondents have characteristics that 6 differentiate them from nonrespondents, the survey results will be invalid. Further,the questionnaire must be reasonably shorted the questions very simple; there is no to explain in a puzzling question. Ideally :Yes.'' or“No" or prechoice type of :produces the best results. Here is an example: Questionnaire for Market＿Research on Smoking A. Do you smoke cigarettes? Yes/No (If No,terminate) B How. many do you smoke a day? C. What size of cigarette do you smoke ? Mini ,Standard ,Large D. Do you smoke filter tips.? Yes/No E. Do you smoke menthol cigarettes?一Yes/No Observational Method In the observational method, the data are collected by observing some action of the respondent: No interviews are involved, although an interview may be used as a follow-up to-get additional information. For instance,if customers are observed buying beer in cans instead of bottles; they may be asked; why they prefer that one form of packaging to the other. Information may be gathered by personal or mechanical observation. In one form of personal observation the researcher poses as a customer in a store. This technique is useful in getting information about the caliber of the -sales people，or in determining what brands they push. Mechanical observation is illustrated by an electric cord stretched across a high way to count the number一of cars that pass during a certain time period The observation method has several merits. It can be highly accurate．Often it removes a11 doubt about what the customer does in: a given, situation. The consumers are unaware that they are being observed; so presumably they action theft usual fashion. The observation technique reduces interviewer bias. However, the possibility of bias is not- completely eliminated as long as people are used as :observers. Another disadvantage is that the technique is limited in its application. Observation tells what happened; but it cannot tell why. It cannot delve into motives, attitudes,or opinions. Experimental Method The experimental method of gathering primary data involves the establishment of a controlled experiment that stimulates the real market situation as much as possible. The theory is that' the small-scale experiment will furnish valuable information f tar designing a large scale marketing program. 7 The experimental method may be used in several different ways. In one instance, a firm may manufacture a few units of a product and give them to employees or consumers to try out: Probably the major application of the experimental method has been in market testing. This technique consist establishing a control market, in which all factors remain constant and one or more test markets,in which one factor is varied. A firm may be trying to determine whether to change the color of its city A, the product is marketed in its traditional color. In each of cities B, C, and D, a different color is used. All other factor are kept constant. By measuring sales in the four market over a period of time;．the manufacturer, hopes to determine which color is most effective. The outstanding merit of the experimental method is it realism. It is the only one of the three methods of gathering primary data that stimulate an actual maket situation. The problem is that it is requires long periods of careful planning and administration. Analyze the Data and Prepare a Report The final steps in market research project are to analyze the data and interpret the findings. Information gathered from market research is a guide to the invention，production and sales of the products for which there is a market. Today sophisticated electronic data processing equipment enables a researcher to tabulate and analyze masses of data quickly, and inexpensively. The end product of the investigation is the researcher's conclusion and recommendations, submitted, in written form on which the company's policy and proceedings concerning export promotion are based. Export Promotion-Advertising After deciding there are good prospects, for his goods abroad through the study of the market research investigation, the maker or the exporter will, of course; take measures to promote, exporting of the goods to that market. A most important measure in this respect is to advertise; the aid to trade that deals with the problem of giving information about the goods and 0helps to put buyers and sellers in touch with one another. By means of advertisements a supplier, tells people what goods he has for sale and emphasizes their good points in the hope that people will buy them. Advertising can, be undertaken by the company's sales or publicity department; or an advertising agcy is to be．engaged as an adviser. Purpose of Advertising Inform 8 Advertising can be used to place facts before public. An advertisement for a car may include some technical details, so that part of the advertisement is informative. Another advertisement may be .entirely informative,such as the announcement of the opening of a new To Persuade although the advertisement for the car may give some facts, its over-all objective is to persuade people to buy the car. To do this various subtle methods may be used. The illustration, for instance; may give an exaggerated impression of the car's power The wording and the lay-out may be designed to appeal to the emotion rather than the mind: If you study some advertisement for practical products, you will find that they contain little or no technical information. One would not expect to find a .scientific analysis in an' advertisement for a cake of toilet soap, of course, but an examination of advertisement for. medicinal goods will show that the appeal is mainly to the : To Remind Some advertisements aim merely to keep the name of :the product before the public. A newspaper advertisement may consist of only a picture of a packet of cigarettes; a bus may carry,the name of an insurance company; a poster may display a well-known advertising phrase. They say nothing but serve a useful. purpose in constantly reminding the public of, the, name of the product Advertising Media The term "media" means the forms used 'to carry advertisement. The choice of media depends upon the product and the audience the advertisement is aimed at For example, very few people are interested in coins. A coin dealer would want to appeal to that small number of people and to no one else. He would therefore advertise in a magazine which most coin enthusiasts read. The cost of advertising in newspapers large depends upon the circulation of each a newspaper sells a million copies, it is possible (although not probable) that a million people will read an advertisement in it. Some pages in a newspaper are more expensive to advertise in than are others, because most people will read the general news pages but only some will the pages devoted to sport, fashion, the arts; etc. Different一types of people read different newspapers, so an advertiser will use those papers whose readers are likely to be possible buyers of his products. For example, an art gallery would not advertise in a "popular" news paper because few of its readers would be likely to be visitors to art galleries. 2 Magazines The same principles about which media to use also apply to magazines. There are magazines which men read, those which women read and those which both read. Within each 9 group there is specialization, so that one magazine will be read by one "social group" and not by another. 3. Radio and Television These are the most、expensive of advertising media. A broadcast at a "peak time"will be heard or seen by millions of people: If only a tiny fraction of them respond, the huge cost twill have been justified. One reason for the success of such advertising is that it is difficult to ignore. A broadcast will be heard: or seen by everyone using a radio or television set; even if only subconsciously, it will make an impression. On the other hand, when you read a newspaper or a magazine you will not even notice most of the advertisements A radio or television advertisement must make an instant appeal. There may be only 30 seconds to get the message across; so its impacts must be immediate. 4 Outdoor Advertising This includes posters, advertisements on vans and buses and in trains. The message must be simple and short, perhaps with an immediately recognizable illustration. Selection of Customers-Credit information Once the overseas' market has been found, the next step is to look for suitable customers with whom the maker or exporter expects to establish good business relationships. Undoubtedly, he wishes to deal with those customers of high credit standing, and that is one of the chief factors to consider at the tune of setting up new business information about the credit or financial standing of an overseas trader can be obtained from various sources. They are chiefly banks, trade associations professional credit information services, and consulates abroad. Upon application for or on receipt of letters asking for the credit standing of the foreign trader in question these organizations are willing to provide, without any responsibility on their part,a credit or financial report on the trader, which is usually considered as private and confidential. The report is based on the relative references, files, and records they have kept or on the result of an investigation made accordingly. In view of the financial or credit status stated or recommended in the report alongside of other factors the maker .or manufacturer may freely consider the intended customer acceptable or not.

问题一：毕业设计用英语怎么说？ graduation project毕业设计 graduation dissertation 或 graduation thesis 毕业论文 graduation field work毕业实习 问题二：毕业设计的英文怎么说 毕业设计的英文怎么说 graduation project/design Graduation project is an important teaching link to realize higher vocational education train objective. 毕业设计是是实现高等职业教育培养目标的一个重要教学环节。 问题三：毕业设计英语怎么说 graduation design 问题四：“毕业论文”用英文怎么说？ Graduation thesis 问题五：毕业论文 用英语怎么说？ Graduation thesis 问题六：毕业设计题目用英语怎么说 Thesis topic Analysis of Japanese influ搐nce on modern Chinese 问题七：视觉传达设计毕业展用英语怎么说 The graduation exhibition of vision munication and design 问题八：毕业设计展用英语怎么说 graduation design show 问题九：毕业设计展（英文单词）怎么说 graduation design show 问题十："毕业设计论文"用英文怎么说 graduation project paper

本科毕业设计论文外文翻译基本格式

论文常用来指进行各个学术领域的研究和描述学术研究成果的文章，简称之为论文。它既是探讨问题进行学术研究的一种手段，又是描述学术研究成果进行学术交流的一种工具。它包括学年论文、毕业论文、学位论文、科技论文、成果论文等。以下是我精心整理的本科毕业设计论文外文翻译基本格式，欢迎大家借鉴与参考，希望对大家有所帮助。

本科毕业设计论文外文翻译基本格式

一、要求

1、与毕业论文分开单独成文。

2、两篇文献。

二、基本格式

1、文献应以英、美等国家公开发表的文献为主（Journals from English speaking countries）。

2、毕业论文翻译是相对独立的，其中应该包括题目、作者（可以不翻译）、译文的出处（杂志的名称）（5号宋体、写在文稿左上角）、关键词、摘要、前言、正文、总结等几个部分。

3、文献翻译的字体、字号、序号等应与毕业论文格式要求完全一致。

4、文中所有的图表、致谢及参考文献均可以略去，但在文献翻译的末页标注：图表、致谢及参考文献已略去（见原文）（空一行，字体同正文）。

5、原文中出现的'专用名词及人名、地名、参考文献可不翻译，并同原文一样在正文中标明出处。

三、毕业论文设计外文翻译的内容要求

外文翻译内容必须与所选课题相关，外文原文不少于6000个印刷符号。译文末尾要用外文注明外文原文出处。

外文翻译要求：

1、外文资料与毕业设计(论文)选题密切相关，译文准确、质量好。

2、阅读2篇幅以上(10000字符左右)的外文资料，完成2篇不同文章的共2000汉字以上的英译汉翻译

3、外文资料可以由指导教师提供，外文资料原则上应是外国作者。严禁采用专业外语教材文章。

4、排序：“一篇中文译文、一篇外文原文、一篇中文译文、一篇外文原文”。插图内文字及图名也译成中文。

5、标题与译文格式(字体、字号、行距、页边距等)与论文格式要求相同。

下页附：外文翻译与原文参考格式

英文翻译 (黑体、四号、顶格)

外文原文出处：(译文前列出外文原文出处、作者、国籍，译文后附上外文原文)