工商管理研究生论文英文版

Economic development, the company contributed. China's socialist market economic structure of SMEs as an integral part of, has played an increasingly important role, but because of its unique position in the economy determines the development of difficult. Therefore, in the new situation into consideration, the use of a wealth of marketing strategy to develop SMEs in the market space for the promotion of economic development of great significance. According to statistics, from the 70 years since the last century, both in developed and developing countries, SMEs account for the proportion of the total number of existing enterprises, generally more than 90%, even in the "Kingdom of large enterprises," said the United States has exceeded 95%. SMEs were able to survive in the fierce competition and development of reason, in addition to providing a favorable external conditions, the main also relies on its own particularity and its corresponding advantages. If the enterprise size is divided into two major types, then compared with large enterprises, SMEs should no doubt is due to the size of reasons, at a competitive disadvantage businesses. However, since the machine big industry since its emergence in the world, despite the large number of small and medium enterprises bankruptcy each year, at the same time there are more small and medium enterprises birth of a considerable portion of them have gone through all kinds of setbacks and difficulties in following the still survives, continue to grow and mature; a lot of companies have developed into large enterprises and large companies. In general, SMEs did not only focus on characteristics of the production under the conditions of monopoly capitalism, the big businesses out to eliminate, but in today's multinational companies, large companies dominated the economy has gained greater global competition发展. In addition to small and medium enterprises with small-scale, market adaptability, market responsive, innovative advantages, but also there is the weakness of the technology and management level of backward, poor competitiveness, economic efficiency is low, the lack of capital and skilled personnel and other important defects. The face of the rapid development of science and technology, global economic integration process to speed up the opportunities and challenges for SMEs based on whether the internal and external environment, combined with its organizational characteristics, avoid weaknesses to formulate a long-term development suited to their own business strategies for SMEs essential to the survival and development. In this paper, a considerable portion of the current domestic operational difficulties faced by SMEs and put forward several options available for corporate strategic development ideas, such as: SME clustering strategies to specifically supporting collaborative management and "small and special," Supplements filled, technological innovation development strategy. Keywords: SMEs; strategic choice