翻译原则研究现状论文

Second, status quo The trademark name for people like commodities as important. For commodities, trade mark is not only a title, but also a symbol of quality, enterprises, trademarks do not have to open more of a salesman. Trademarks competition as a special language symbols, have their differences, and the protection of advertising, we in the process of translation needs more stringent carefully and seriously weighed. In recent years, many scholars from a variety of different angles on the translation of the word in English and Chinese trademark conducted an in-depth study and research, and put forward some of the theoretical basis for the translation of strategy. Cultural perspective In international trade, a well-known brand names faithful translation of the language allows a potential entry point for consumers from knowing the product. "Literal translation" of the trademark is the original meaning of the surface of the converter. However, the special case of trademarks, and sometimes literal not a good expression of the cultural trademarks of the original flavor, but also because of cultural differences may be unable to target markets and customer acceptance of its products. Dai-rong (2004) from the start with cultural factors, on the trademark translation notable commercial purposes in the Western culture and the great differences in the translation, the traditional "true" and "equivalent" translation standards have been unable to adapt trademark translation flexibility not without losing the "letter" or "letter." I should be the desired goal at the top of translation. Trademark Translation is a cross-language, cross-cultural communication, and made in the translation of Chinese and Western cultures should focus on the exchange of information (Yuan Zhifa, 2007). Wang 1 (2007) in its "trademark trademark translation and cultural translation of the" trademarks in the text of a translation should be allowed to trademark product information disclosed; trademark advertising language translation must be consistent with the cultural identity; trademark translation market with the goal of social and political concern to close problems associated. An aesthetic point of view There are also many scholars believe that attention should be paid to trademark translation trademark aesthetic values. Trademarks to trigger a potential users better Lenovo. "Translation" is based on such purposes is in the majority. Mei Li (2007) from an aesthetic point of view, in its "aesthetic perspective from the translation of brand names in an article entitled" on the sale of trademarks in products plays an important role in advertising, the name of the goods it is necessary to use a translation, easily overwhelming majority consumers understand the ordinary people but also the aesthetic needs and aesthetic capacities, and for them to accept and appreciate, but also in line with the national, political, economic, cultural and religious beliefs and customs. Trademarks can be aesthetic features of the sound from the United States, form the United States, the United States intended to explore three areas, the translator should have the courage to innovation, with the sound translated the United States, Italy and the United States market effect of translation. (Cuijinqi, 2006) Function on the angles The same information, use two different languages, different recipients, but it has to have the same effect, which is equivalent translation of the main principles (Liu Chang-e, 2007). Li Ying (2003), Xiao Hui (2000), and other people think that the trademark should not rigidly adhere to the original translation, but should be flexible. The trademark translation and text to produce the same or similar functions. Li Ying in its "equivalent English translation of the word trademark" trademark in the translation should be avoided because of cultural differences in the use of a different understanding of the term as far as possible Baoyi or neutral color word, as brief as possible accessibility, innovative and good mind Word. And the lack of regret China's trademark translation After several decades of development and through the diligence of many research scholars have made notable achievements. But research in the field there are still some deficiencies and shortcomings. Translation Studies trademark line with the actual use. Traditional methods of translation, linguistics approach because too much emphasis on "faithful" and ignored cultural factors, resulting in the one-sidedness and on the actual operation of blindness. For example, the trademark is intended to arouse customers better purchasing desire to mark commercial function. Translation sector more than talking about is a trademark translation Alto, shape, the name of the right and so on, and ignored the trademark been accepted by the target market of consumers. Therefore, in the process of translation trademarks often be asked trademarks and translated language culture does not conform with trademark violation in the target language: the customary usage, and so on. 阿拉伯文到英语朝鲜语到英语德语到法语德语到英语俄语到英语法语到德语法语到英语荷兰语到英语葡萄牙语到英语日语到英语西班牙语到英语希腊语到英语意大利语到英语英语到阿拉伯文英语到朝鲜语英语到德语英语到俄语英语到法语英语到荷兰语英语到葡萄牙语英语到日语英语到西班牙语英语到希腊语英语到意大利语英语到中文(繁体)英语到中文(简体)中文到英语中文(繁体到简体)中文(简体到繁体)

应用语言学中的术语翻译问题研究论文

摘要：目前，我国对应用语言学的研究已经逐步趋于成熟，但是其中仍然存在一定的问题阻碍该学科的发展，比如：专业术语的翻译不规范、专业术语的使用不符合原则等等。以上问题的出现，使语言学领域的各学者对术语翻译和使用的问题给予高度重视，为了提升术语翻译的规范性和标准性，提出术语翻译所必须遵循的原则和标准。

关键词：应用语言学；术语翻译；规范化；翻译原则

作为一门语言学科，基础的理论知识、概念和专业化术语是必不可少的，通过这些理论基础、相关定义和专业化的术语体现出两种事物之间所存在的深层关系。应用语言学的学科术语表现出两个特性，即：单一性和理论性。也有少部分的学科术语体现出一定的文化性。但是现阶段，对该学科相关术语的翻译呈现出极大的问题，例如：术语翻译的不规范，而且一些非常重要的专业化术语呈现出多种翻译的方法，而这也导致专业术语的使用非常不标准的重要原因。如果不能够提升该学科专业术语翻译的标准化和规范化，将会导致语言学研究学者之间的交流出现阻碍，而且对该学科的发展也会产生极其不利的影响[1]。

一、专业术语翻译所遵循的基础原则

我国近代启蒙思想家严复专业术语的翻译保持高度重视，从他的言论中可以看出所有翻译工作的入手点和落脚点都是专业术语的翻译。如果一篇英语文章或者是英语著作中的专业术语翻译中出现错误，那么对整部翻译作品的质量造成极为严重的影响。

纵观我国近年来英语翻译工作和翻译学的发展历程，有关英语专业术语的翻译还存在极大的问题，最突出的问题就是译者对术语翻译重要性的认知程度较低。还包括其他几个方面的问题，第一，英语中的专业术语所属的学科门类较为广泛，所以难以明确专业术语翻译的统一标准与规范。第二，由于全球经济一体化时代的到来，世界各国之间的交流越来越密切，同时也包括文化之间的交流与碰撞，在这一过程中，我国对国外学术理论的研究和引进将会逐步增强，所以专业术语的翻译问题将会更加显著。而且相对于发达国家的翻译领域来讲，我国对专业术语翻译问题的研究还比较欠缺。这就要求我们语言学研究领域的学者能够提升对术语翻译的认知，从而加快应用语言学学科的快速发展与进步。我国翻译学领域的学者在著作中提到，术语翻译对本民族文化的作用具有双面性，一方面，能够促进我们民族文化的发展，逐步使我们的本族语言更加丰富。另一方面，阻碍我们本族语言的发展，由于术语翻译过程中出现的问题，导致术语翻译没有统一化的标准，所以语言翻译领域内的学术风气被破坏。专业术语的翻译中，往往会遇到一些非常专业化而且极其重要的词汇，往往会由于翻译不当引发各种连锁反应，从而对我国的专业学术用语产生影响，而且还会使我们民族语言的'标准化和规范性受到影响。

因此，为了保证应用语言学中的术语翻译准确性和规范性，就必须制定统一化的原则和标准。应用语言学领域的翻译学者对术语翻译所需要遵循的原则的总结非常多样化，但是大致的原则可以归纳为以下三个，即：准确性、透明性以及简洁性。

（一）术语翻译必须遵循准确性原则

专业化的术语，往往包含着一个学科的重要概念和定义，其自身往往就只有一个解释，而且对该名词的定义非常的准确。所以准确性原则是术语翻译中所需要遵循的最基础原则。为了保证翻译的精确性，要求译者首先能够深入了解专业术语在特定语境背景下的本意，切记将专业术语的日常解释用于译著中，将该术语在其他学科的解释用于该学科也是不正确的做法[2]。

在大多数的情况下，统一术语往往会出现在不同的学科领域内，所以就有学者将其他学科领域内的译法运用到另外一门学科类，有些时候这种做法并不会对原意造成较大的改变，但是需要进行适当的改变，使之更加符合当前的语境。

（二）术语翻译必须遵循透明性原则

透明性原则的判断标准就是读者能够根据译著，最大程度的还原作品。而且在该原则下，翻译出来的著作具有极其强烈的原文色彩，所以很多读者难以接受这种译著。比如：专业的英语名词“non-interface position”往往被翻译成无接口观点，在这个专业术语的翻译过程中就遵循该原则。但是读者在理解该术语的时候往往会觉得难以理解。但是该英语词汇所传达的词义是外显知识与潜在知识是两种完全不同的知识体系，而且不能够以直接的途径进行转变，也可以被说为两者之间缺少连接点。但是术语翻译所遵循的透明性原则具有极强的相对性，也就是在实际的术语翻译过程中，我们不能够为了保证翻译的透明性，从而忽视翻译所需要遵循的准确性原则，避免出现术语翻译的错误或者是翻译之后的词义与原意偏离。比如，应用语言学科中最常使用的研究方法是实地调研，其英语表示为“field work”，也就是在实际的生活中，利用各种调查方法，从而获得所需要的语言材料。而如果不考虑准确性原则，那么该词汇将会被翻译为野外工作，这显然与原句中的含义不符。

（三）术语翻译必须遵循简洁性原则

术语翻译中往往需要进行不同语言之间的信息交换，当一种语言被转变为的其他语言的过程中，虽然需要保持原有的词义，但是由于文化差异会出现多余的词汇，所以需要尽可能的精简所翻译的著作，但是需要保证译著的精炼和准确，而且简洁必须有度[3]。

二、结束语

基于应用语言学，探究术语翻译中出现的各种问题。我们需要明确的是，虽然我们对术语翻译的原则进行了简单的总结，但是语言特有的性质也会使术语翻译中出现的问题变得极其复杂，而这是由于人们的接受水平存在差异，而且术语翻译往往会出现多种译著，这是难以长时间共存的。

参考文献

[1]胡叶，魏向清.语言学术语翻译标准新探--兼谈术语翻译的系统经济律[J].中国翻译，2014，35（04）：16-20.

[2]陈智淦，王育烽.中国术语翻译研究的现状与文学术语翻译研究的缺失[J].当代外语研究，2013，（03）：59-67.

[3]郑述谱.术语翻译及其对策[J].外语学刊，2012，（05）：102-105.