网络营销策略研究论文英文

is the management of the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers (frequently, and originally, military organizations). Logistics involve the integration of information, transportation, inventory, warehousing, material-handling, and and definitionThe term "logistics" originates from the ancient Greek "λόγος" ("logos"—"ratio, word, calculation, reason, speech, oration").Logistics is considered to have originated in the military's need to supply themselves with arms, ammunition and rations as they moved from their base to a forward position. In ancient Greek, Roman and Byzantine empires, there were military officers with the title ‘Logistikas’ who were responsible for financial and supply distribution Oxford English dictionary defines logistics as: “The branch of military science having to do with procuring, maintaining and transporting material, personnel and facilities.”Another dictionary definition is: "The time related positioning of resources." As such, logistics is commonly seen as a branch of engineering which creates "people systems" rather than "machine systems"....LogisticianLogistician is the profession in the logistics & transport sectors, including sea, air, land and rail modes. Professional qualifications for the logisticians can carry post-nominal letters. Common examples include FCILT/CMILT/MILT (by The Chartered Institute of Logistics & Transport) (CILT), EJLog/ESLog/EMLog (by European Logistics Association) (ELA), PLog (by Canadian Professional Logistics Institute), CML/CPL (by International Society of Logistics) (SOLE), JrLog/Log/SrLog (by China Federation of Logistics & Purchasing) (CFLP), FHKLA/MHKLA (by Hong Kong Logistics Association) (HKLA), PLS/CTL/DLP (by American Society of Transportation & Logistics) (AST&L). However, some universities and academic institutions do help in producing logisticians, by offering academic degree programmes at both undergraduate and postgraduate levels, logisticsIn military logistics, logistics officers manage how and when to move resources to the places they are needed. In military science, maintaining one's supply lines while disrupting those of the enemy is a crucial—some would say the most crucial—element of military strategy, since an armed force without resources and transportation is defeat of the British in the American War of Independence, and the defeat of Erwin Rommel in World War II, have been largely attributed to logistical failure.[citation needed] The historical leaders Hannibal Barca, Alexander the Great and the Duke of Wellington are considered to have been logistical field within logistics is called Medical managementLogistics management is that part of the supply chain which plans, implements and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers' requirements. A professional working in the field of logistics management is called a Chartered Institute of Logistics & Transport (CILT) was established in the United Kingdom in 1919 and was granted the Royal Charter in 1926. The Chartered Institute is one of professional bodies or institutions for the logistics & transport sectors, that offers such professional qualification or degree in logistics Management SoftwareSoftware is used for logistics automation which helps the supply chain industry in automating the work flow as well as management of the system. There are very few generalized software available in the new market in the said topology. This is because there is no rule to generalize the system as well as work flow even though the practice is more or less the same. Most of the commercial companies do use one or the other custom there are various software that are being used within the departments of logistics. Few department in Logistics are namely, Conventional Department, Container department, Warehouse, Marine Engineering, Heavy haulage, softwares that are used in these departments are,Conventional department : CVT software / CTMS software /Container Trucking: CTMS software /Warehouse : WMS /Business logisticsLogistics as a business concept evolved only in the 1950s. This was mainly due to the increasing complexity of supplying one's business with materials and shipping out products in an increasingly globalized supply chain, calling for experts in the field who are called Supply Chain Logisticians. This can be defined as having the right item in the right quantity at the right time at the right place for the right price and is the science of process and incorporates all industry sectors. The goal of logistics work is to manage the fruition of project life cycles, supply chains and resultant business, logistics may have either internal focus (inbound logistics), or external focus (outbound logistics) covering the flow and storage of materials from point of origin to point of consumption (see supply chain management). The main functions of a qualified logistician include inventory management, purchasing, transportation, warehousing, consultation and the organizing and planning of these activities. Logisticians combine a professional knowledge of each of these functions so that there is a coordination of resources in an organization. There are two fundamentally different forms of logistics. One optimizes a steady flow of material through a network of transport links and storage nodes. The other coordinates a sequence of resources to carry out some logisticsThe term is used for describing logistic processes within an industry. The purpose of production logistics is to ensure that each machine and workstation is being fed with the right product in the right quantity and quality at the right point in issue is not the transportation itself, but to streamline and control the flow through the value adding processes and eliminate non-value adding ones. Production logistics can be applied in existing as well as new plants. Manufacturing in an existing plant is a constantly changing process. Machines are exchanged and new ones added, which gives the opportunity to improve the production logistics system accordingly. Production logistics provides the means to achieve customer response and capital logistics is getting more and more important with the decreasing batch sizes. In many industries (. mobile phone) batch size one is the short term aim. This way even a single customer demand can be fulfilled in an efficient way. Track and tracing, which is an essential part of production logistics - due to product safety and product reliability issues - is also gaining importance especially in the automotive and the medical industry.物流，最早是在二战中，围绕战争物资供应，美国军队建立的「后勤」（Logistics）理论为原型的。当时的「后勤」是指将战时物资生产、采购、运输、配给等活动作为一个整体进行统一布置，以求战略物资补给的费用更低、速度更快、服务更好。后来，将“后勤”体系移植到现代经济生活中，才逐步演变为今天的物流。物流系统也可像互联网般，促进全球化。在贸易上，若要更进一步与世界连系，就得靠良好的物流管理系统。我们手上的商品很多是‘游历’各国后才来到的。原料可能来自马来西亚和泰国，加工可能在新加坡，生产却在中国，最后才入口到美国。产品的「游历」”路线就是由物流师计划、组织、指挥、协调、控制和监督，使各项物流活动实现最佳的协调与配合，以降低物流成本，提高物流效率和经济效益。目标就是要快且低开销。物流是一个控制原材料、制成品、产成品和信息的系统。 物质资料从供给者到需求者的物理运动，是创造时间价值、场所价值和一定的加工价值的活动。 物流是指物质实体从供应者向需求者的物理移动，它由一系列创造时间价值和空间价值的经济活动组成，包括运输、保管、配送、包装、装卸、流通加工及物流信息处理等多项基本活动，是这些活动的统一。 物流师物流师（Logistician）即是负责物流系统管理的专才。物流师就是一个专家，地位与会计师、律师、医生或工程师同等。1919年，英国成立了专业的物流组织，并在7年的时间内 (1926年)，就取得英皇的认同，成立了英国皇家特许物流与运输专院 (The Chartered Institute of Logistics & Transport) (CILT)。英国皇家特许物流与运输专院院士 (Chartered Member) 就是一个专业物流师。如今，世界上也有其他专业的物流组织，如欧洲专业物流协会 (European Logistics Association) (ELA)，香港物流协会 (Hong Kong Logistics Association) (HKLA)，中国物流与采购联合会 (China Federation of Logistics & Purchasing) (CFLP)，美国国际专业物流协会 (International Society of Logistics) (SOLE) 及 美国运输与物流协会 (American Society of Transportation & Logistics) (AST&L) 所检定及认可的专业物流师。物流管理物流管理是指在社会再生产过程中，根据物质资料实体流动的规律，应用管理的基本原理和科学方法，对物流活动进行计划、组织、指挥、协调、控制和监督，使各项物流活动实现最佳的协调与配合，以降低物流成本，提高物流效率和经济效益。如今，物流管理的专业知识被运用在贸易上，连系了整个世界。参见第一方物流 第二方物流 第三方物流 第四方物流 第五方物流 供应链 物流管理 后勤学（军事物流学） 物流系统论 现代物流技术 集装单元装卸搬运技术 散料装卸搬运技术 自动仓储系统技术 流通加工技术 物流包装技术 物流信息技术 条码技术 EDI技术 地理信息系统GIS 全球卫星定位系统GPS 智能交通系统ITS 射频识别RFID 可追溯性 (物流) 物流企业

我的肯定对 Chinese home appliance industry, after decades of rapid development, is currently in the mature life cycle stage,The most important manifestation is growing competition in the product's popularity, the tendency to zero of the marginal profit, and as Chinese consumption rising living standards, more and more diversified consumer demand. At the same time, the homogenization of home appliances, home appliance price war brought about a lose-lose, and a single appliance promotions, making household electrical appliance enterprises have to find way out from the marketing. This article is based on this background, household electrical appliance enterprises network marketing strategy of a series of paper focuses on internet marketing, home appliance industry, network marketing advantages, network marketing problems and the causes and the corresponding strategies, on the home appliance industry network marketing strategy and significance of this study is to answer the first home appliance manufacturer Why (why) to conduct online marketing of goods maker that is what is forcing them to make choices, which is selected or forced to take the initiative to change the problem. Whether the transaction costs from the contract theory point of view, or from the perspective of new information distribution channels, or from the broker point of view of re-organization theory enterprise network appliance marketing channels research, all reached the same conclusion, that is, household electrical appliance enterprises network marketing enterprise in the increasingly fierce competition to gain more market share for the initiative to make to answer household appliance industry (how) the problem of network marketing, or network marketing, design and choice. Then once the decision to answer a business network marketing, specifically the choice of a (which) strategy and a series of problems. Finally, Taobao Circuit City, Gome, Suning, Jingdong Mall, etc. for the cases of e-commerce platform appliances a new model of network marketing channels. 我自己翻译的

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中小企业突围网络营销策略知多少 对于网络营销,笔者进行了长期的思考,查阅了众多资料,跟踪了业界发生的许多案例,同时针对一些产品与网站进行了程度不一的实践与操盘,对可资采用、操作相对方便灵活的网络营销方式有一定把握,并且对各类网络... 邓超明 《现代商业》2008年 第7期相关文献 桂林旅游电子商务网络营销分析及解决方案 目前旅游电子商务正在蓬勃发展,本文从分析桂林旅游电子商务网络营销现状入手,通过问卷调查并结合实际情况分析其网络营销中存在的问题,提出解决方案. 金立韫 《时代经贸：中下旬》2008年 第21期相关文献 浅论房地产网络营销模式创新 网络时代的到来.为房地产市场营销带来了新的机遇.房地产网络营销已经初露锋芒,效果显著.立足于房地产网络营销发展现状,充分利用网络营销的多种手段的同时,更应探索房地产网络营销模式的创新. 夏宁宁 《化学工程与装备》2008年 第1期相关文献 网络营销定价策略研究 价格是市场营销组合中唯一为企业提供收益的因素。同时价格又是市场竞争的一种重要手段。定价是否恰当将直接关系产品的销售量和企业的利润额。价格策略一直是营销理论研究中的一个难题,价格对企业、消费者乃至中间商... 李东 《韶关学院学报》2008年 第11期相关文献 “网络营销”助力奥巴马 网络媒体的力量,也可以左右政治的天平。200多年前美国大选,林肯坐着马车巡回演讲;19世纪30年代,罗斯福抓住广播问世的契机,开创“围炉夜话“声名鹊起;19世纪60年代,电视辩论制造了政界超级明星肯尼... 刘东明 《软件工程师》2008年 第12期相关文献 网络帮 淘宝打造新网络营销模式 2009年2月23日．阿里巴巴旗下淘宝网宣布将与网游厂商久游网进行战略合作．以挖掘一种新的网络营销模式——按成交付费的“淘宝客推广”．此次合作是双方继2006年2月达成战略联盟... 《大众软件》2009年 第6期相关文献 方兴未艾的网络营销 据2008年7月中国互联信息中心（CNNIC）发布的“第二十二次中国互联网络统计报告”显示：截至2008年6月底，中国网民数量已达到2．53亿，网民规模跃居世界第一。在激烈的市场竞争中，没有一家企业敢... 张成 李长江 《餐饮世界》2009年 第3期相关文献 基于Web2．0的营销理论与应用分析 Web2．0产生于近几年，并逐步应用于企业的营销，与Web1．0时代的营销相比，拥有独特的优势。本文简要介绍Web2．0的概念，分析了Web2．0的营销理论和具体应用。 陈玲芳 《经济论坛》2009年 第4期相关文献 浅谈信息产品的网络营销 本文结合信息产品和网络营销的特点，论述了信息产品网络营销理念，探讨了信息产品网络营销中的产品、定价、渠道及促销策略。 吴沈云 张琼瑶 《中国科技博览》2009年 第6期相关文献这是在维普（)上查到的第一页文献，你自己去查一下吧，很多的

1．引言在《电子商务概论》课程的教学过程中，在教材中相关的网络营销策略分析实例比较欠缺，本文结合实例，为企业的网络营销策略分析提供数据依据。2．网络营销及网络营销策略网络营销“网络营销”来源于意译的英文词组“InternetMarketing”以及“InternetPromotion”，基本概念是通过互联网进行市场推广活动。其突出特点是就是互联网，是“电子商务”（e-Commerce）以及“电子商业”（e-Business）等包容了计算机、互联网、电子交换等数字化技术的重要组成部分，是二十一世纪最有代表性的一种低成本、高效率的全新商业模式之一。网络营销策略新竞争力研究认为，网络营销是公司级的营销策略。网络营销系统性很强，不仅需要企业多个部门的协调工作，也涉及到企业营销活动各个层面，网络营销由各项具体网络营销活动组成，如网络品牌、网站建设、网站推广、网上销售等，这些活动之间是相互关联的，如果缺乏总体网络营销策略的指导，即使在各项分立的网络营销活动中都投入大量资源，网络营销的整体效果仍然会大大折扣。3．实例分析 本文以B2C、B2B为例，其目标是根据购买相类似产品的客户，分两个阶段进行数据挖掘，进一步建立数据模型，细分客户群，挖掘出其潜在的规律，为网络营销提供策略分析。详情阅读网络营销专题的策略分析：

With the economic globalization and the information revolution, the constant deepening of China's Internet penetration increasing, a new emerging market network, the network economy also continued to heat up. Market Network tremendous opportunity, a new form of marketing - marketing network also appears in the public's attention in. Network marketing as a new marketing approach has now become China's network market-oriented small and medium enterprises to survive and develop an important tool, along with related practices and in-depth research on network marketing and network marketing with the former theory has emerged. Through the rise of network marketing, and the definition of an overview of the advantages of on the basis of detailed information on the network several major mode of marketing, explained the network marketing channels and customer management. And the establishment of channels, control and management are analyzed. Finally, in accordance with the characteristics of the development of the Internet as well as the marketing environment, the network marketing for the future development trends in the forecast.