商务英语精读论文800字

商务英语翻译的文化适应性问题探析内容摘要:随着世界经济一体化趋势日渐明显,国家、地区之间联系紧密化态势不断增强,商务英语在经济组织交往活动中日益发挥重要作用,如何有效利用商务英语实现经济组织交往的无缝对接成为亟待解决的难题。本文立足商务英语翻译现状,以企业文化理论为分析背景,以企业文化适应性特征为切入点,探讨了商务英语翻译过程中的文化适应性问题,以期为商务英语翻译工作提供有益借鉴和参考。 关键词:商务英语 翻译 文化适应性 商务英语翻译问题概述 从某种意义上讲,国家间、地区间经济交往的实质是国家文化、地区文化的互动、交流与接触。在不同文化的交互过程中,首先面临的问题就是弱化和消除文化障碍,实现文化沟通和交流。英语作为国家间、地区间经济交往和商务往来的有效工具,具有存在形式的多样性与表达方式的多样性等特点,这些特征不仅反映着国家、地区间文化的差异性,也影响着商务英语翻译的准确性。因此,商务英语翻译必须注重国外企业与本国企业之间的文化差异。 作为一种社会存在,文化环境是一个不同区域、行业、特征和性质的文化交织影响、能动渗透的有机能动场,尤其是其中的文化传统有着较强的波及力和辐射力,会对社会生活的诸多方面造成影响效应,商务英语翻译也不例外。企业文化是企业在长期发展演化过程中形成的历史产物,是社会文化在企业组织管理实践中的折射,也是西方管理理论在经历“经济人”、“社会人”、“自我实现的人”与“复杂人”假设之后,对组织的文化价值、经营理念、管理过程和未来经营业绩关系的又一次重新审视。企业文化渗透于企业的一切活动中,又流溢于企业的一切活动之上,既是企业组织的基因和灵魂,也是企业持续发展的潜在动力和重要保障;既是制度性和非制度性、绝对性和相对性的辩证统一,也是批判性和继承性、稳定性和动态性的有机结合。商务英语翻译过程中的文化适应,应关注和把握以下三个方面: 重视商务英语翻译的外部环境 密切关注国外企业文化的最新成果,充分考虑商务英语翻译的外部环境。随着我国企业改革的深化、国内市场经济进程的加快和经济全球化趋势的推进,东西方文化的交流渗透成为不可逆转的历史潮流,学习市场经济国家先进的企业文化逐渐成为培育和创新我国企业文化的重要途径。但实事求是地分析,对如何借鉴、学习、吸收和内化国外先进企业文化成果在商务英语翻译过程中的适应性、可移植性等关键问题,并没有从理论上、学术上加以明确描述和科学阐明。目前,商务英语翻译过程中对待国外先进企业文化或多或少、或轻或重存在以下方面的不足: 局限和满足于介绍和翻译,而忽视根据本土社会特殊的文化背景、文化特征进行商务英语翻译,以及对国外先进企业文化的吸收、修正和创造性地应用。 忽视文化盘点,即忽视国外先进企业文化的制约性,不注重原产地文化与本土文化的差异性与共同性分析,在商务英语翻译过程中未从方法论角度把握其来龙去脉,缺乏对国外先进企业文化成果深层次的文化学透视。 缺乏对我国本土文化独特性的准确认识,未经系统科学地分析就直接从国外先进的企业文化中演绎出各种关于商务英语翻译的手段、设想、方式与模式,企图在较短的时期内来完成商务英语翻译工作。实践证明,单纯考虑国外企业文化,不会产生与国内企业商务交往活动的英语翻译理论及实践操作方式,也不会促进国内企业商务活动的持续、深入和有效地开展,反而给企业商务交往与活动的有效开展带来很大障碍,造成企业生存力、发展力和竞争力的巨大破坏。把握国内外企业文化之间的内在耦合性与本质差异性 事实上,在商务英语翻译过程中一个非常重要而又往往被忽视的环节就是文化的适应性。当然,文化适应性的观点决不是否认不同商务英语翻译的相互借鉴和学习,但国外先进企业文化不能原封不动地渗透到商务英语翻译过程中,商务英语翻译必须注意文化适应性问题。国内外众多专家学者的研究表明,东西方管理文化存在诸多方面的差异,彼此各有优势,很难找到一条客观、有效的商务英语翻译标准。对于商务英语翻译过程中存在的一些现象和问题,究其本质是由国内外企业文化之间的内在耦合性与本质差异性所致。因此,在我国企业商务英语翻译过程中一定要注意文化适应性问题,注重跨文化的比较研究,反映国外企业文化特性,才能更好的造就企业商务英语翻译在企业商务创新实践中实现实质性转变和历史性飞跃。本文认为,商务英语翻译的首要前提应该是注重国内外企业文化之间的内在耦合性与本质差异性,有效体现国内外企业商务活动交往之间的文化适应性。 全面构建商务英语翻译的内部环境 文化适应性作为商务英语翻译能否取得实质性突破的关键要素,说明商务英语翻译要与我国传统文化价值理念相一致。商务英语翻译是体现企业亚文化的一种手段,是社会宏观的大文化在企业中的投射,因而商务英语翻译必须体现出社会的宏观大文化。所以,中国企业商务英语翻译的文化基础就应该是中国优秀的传统文化,中华五千年的历史文化是人类的一种本原文化,是在与各种文化、思想、观念不断碰撞、借鉴和融合的历史过程中积淀而成,是中华民族智慧的结晶与表征。儒家的“仁、义、礼、智、信”思想,道家的“天人合一”思想,“道可道,非常道”的真理追求意识,“无为而治”的管理意识和“有生于无”的创造观以及孙子的“五事七计”以道为首的思想等优秀传统文化,无疑是培育和建构商务英语翻译理论的重要基石。 长期以来,我国商务英语翻译理论缺乏中国特色,究其原因主要是没有把中国传统文化中的思想精华借鉴和应用到商务英语翻译理论中。实践表明,只有建立扎根于现实土壤、具有我国传统文化特色的商务英语翻译,才能使企业发展具备永续的原动力和发展的持久力。例如,海尔的“In Good Faith Forever”,集中反映了德、信、人尊、人与人之间亲和的传统精神在企业文化中的延续,也正是由于海尔把传统文化作为商务英语翻译过程中的一个重要因素和重要组成部分来认识,从无序到有序,从有序到体系,从体系到高度,从高度到延伸,将诸多竞争对手远远抛于身后。 综上所述,商务英语翻译应置于中国的传统文化背景中去深入探讨。研究商务英语翻译与中国传统文化和当代社会文化的关系,商务英语翻译与企业管理、企业环境、企业发展和企业创新的关系等,提出具有中国特色的商务英语翻译理论体系和模式,加强商务英语翻译理论应用、测量、评估、诊断和追踪的实证性研究,从而形成独具特色的商务英语翻译管理模式,推动经济组织交往的无缝对接。 参考文献: 1.赵雪涛,王明辉.浅谈商务英语翻译与文化关联[J].商场现代化,2008(24) 2.杨恕华.商务英语翻译的特点[J].科技信息(学术版),2006(7) 3.刘洁.谈商业广告翻译中的文化对接现象[J].商业时代,2008(36)

Derivatives, as financial instruments, have gained an increasingly important role to the financial status of big companies around the globe. Their importance can be primarily illustrated by the huge development of the derivatives exchange markets in the most developed countries, with banks usually being at the centre of trading of these powerful financial tools. The very essence of their importance lies to the fact that companies can use them to reduce uncertainty or risk that stems from entrepreneurial activities. Financial managers use derivatives to understand the risks that their firms are exposed to daily and thus are able to pursue higher returns, given the fact that higher returns impose higher risks. The management of high risks enables companies to reduce the danger of financial losses and in the same time achieve higher returns. The extended use of derivatives can also attribute further benefits to the financial position of firms by improving several other corporate actions like cheaper borrowing, tax planning and ensuring safer loan payback. However, derivatives’ trading has been a cause for huge corporate losses for many companies, the financial management of which ignored the high risks involved in the use of those financial instruments. This essay will attempt to examine the ways in which companies can use derivatives to modify their financial derivative (or derivative security) can be defined as a tradable asset whose intrinsic value depends on or derives from the value of an underlying asset (like shares or bonds), a commodity (like oil or gold) or an abstract measure (like interest rates or indexes). This dependency of the derivatives’ value is the reason why they are also called contingent claims. This last definition of derivatives describes accurately their nature of being an exercisable right or obligation rather than a tradable good. This right or obligation is the exact legal contract that acquires value like a real asset, and therefore can be traded. People have implemented derivatives, as legal contracts, since ancient times, although their systematic use and trading began in the late nineteenth century. However, the past thirty years witnessed a massive growth in the volume of derivatives’ trading. Nowadays, derivative markets account for a significant amount of the world financial exchange system, and their types and use keeps developing and adapting to the different financial needs of the various industries. Common types of derivatives are options, futures, forwards, forward rate agreements and swaps, while other less common types are caps, floors, exotic options, Over-The Counter (OTCs) and exchange-traded derivatives. A brief description of the most common derivatives is given option is a contractual agreement that the gives the right and not the obligation in one party to buy or sell an underlying commodity or asset at a given price anytime during a pre-specified period of time. At the end of the pre-specified period this right can be exercised or not, according to the option’s holder needs, thus the name of the derivative. If an option gives the buyer the right to purchase an asset (a number of shares for example) at a given price during a time period, this option is called call option. By the end of the period the right expires and after that date the option loses its value. On the contrary, if a similar contract gives the buyer the right to sell an asset (at an agreed price and up to a given date), it is then called put option. Call and Put options enable their holders to make profits, reducing the uncertainty of the future value of the underlying asset because they can be tradable at any time before the expiry date. If the underlying asset is a share index like FTSE 100, S&P 500 etc. then the purchased right is called index are also contractual agreements between two parties to buy or sell an asset at a specific time and a pre-specified price. However, a future represents an obligation, not a right, to proceed in the specific transaction, thus neither of the two parties can back away once the agreement is made (or the future is purchased). Thus a holder of a future buys the obligation of the other party and not the right, as in options. However, futures are tradable derivatives and are exchanged in a regulated market, like options. This characteristic allows their holders to change their position, according to the change of the underlying asset value through time before the date of the contracted transaction. However, they are very standardised and so they might not be very attractive to companies with specific financial needs. A future having as underlying asset the short-term interest rate of a currency deposit in a foreign bank is called interest rate the other hand, forwards are similar agreements to futures in the sense that they both represent obligation of the contracted parts to proceed to a transaction of an agreed price at a specified date. However, forwards are not standardised contracts that can be traded in exchanges, but are tailored-to-need agreements for the specific clients and are usually available over-the-counter (for instance between a bank and the purchaser). Foreign exchange is the one of the most important underlying assets that forwards are used for, providing special trading markets for currencies. Fluctuating interest rates of different currencies create uncertainty for the future repayment of loans obtained with flexible rates. For this reason, forward rate agreements (FRAs) can be made between banks and companies, which assure that they will receive a premium from the banks if the floating rates associated with the re-payment of their loans exceeds a pre-specified amount. FRAs are also tradable, and usually are contracted for short time periods, varying from 3, 6 or 12 exact way in which loans are re-paid as related to floating interest rates created the need for swaps. Swaps are private contracts between companies to exchange interest payment obligations to banks. Under a swap arrangement, companies might be able to mutually devise loan repayments that are cheaper for both parts. Swaps, unlike FRAs, are commonly negotiated for longer periods and can be contracted and traded in similar ways to the above description of the most common derivatives, it is clear that companies have a powerful toolbox of financial instruments that can be implemented to improve their financial position. The most predominant objective of their use is the mitigation of uncertainty, with regards to future values of assets or commodities. This practice is known as hedging of risk. Hedging can be done with options. If for example a pharmaceutical company announces that in 6 months they might have a cure for cancer, the share price will go sky-high, however the financial managers might be concerned of a failure to meet this announcement. They can protect the financial position of the company by buying put options that can be exercised in case the company fails to discover the cure for cancer (and so its share will bottom down).Such options that are issued by the company itself are called warrants. Hedging with options or warrants can be used against numerous potential declines in the share price or the whole market. Thus hedging helps to protect companies against financial instability. Options can also be used in incentive payment schemes from companies to employees, who can be offered call options that can be exercised in the future when the corporate share will be higher. This offer provides a motivation to workers to push the share up by improving their working performance. Thus companies achieve with this indirect payment method increased productivity potential beneficial use of options is tax planning. Big multinational corporations can make use the of differences in tax legislation in the different countries they operate, and manage to reduce the whole payable tax or their cost of capital by trading options in different jurisdictions. Tax practitioners can design option trading in such ways that they achieve tax deductions without significant changes in the financial position of the corporation. Hedging can also take place with futures on underlying commodities. Many major producers are uncertain of the future price of commodities essential to their business and so they use futures to ensure their production costs against price rises. Thus, they are willing to pay a premium that will ensure them against price volatilities. Under the same rationale, large investors that hold big and diversified portfolios, which are sensitive to the overall movements of share indexes, might want to hedge with share index futures. In that way they can reduce their losses if the indexes derivatives that are contingent to interest rate payments can also be used to hedge risks that occur from floating rates. FRAs are specifically useful in this case since they assure their holders against interest rate falls. Slightly alternative interest rate hedging techniques are used in Caps and Floors. These hedging techniques are particularly useful to firms that need to eliminate or reduce their exposure to interest rate short-term fluctuations and thus they are willing to pay a risk that are associated with exchange rate volatility can also be hedged by using derivatives. Intra country economic transactions are priced according to the relative exchange rates of the currencies involved. For instance, an exported commodity that is priced one British pound in the UK does not have a steady value in Euros throughout time. This means that the same transaction can have different value, according to the level of the currency exchange rate. Multinational corporations and firms that are directly implicated to foreign trade (imports/exports) are exceptionally sensitive to volatile exchange rates and thus they are looking to employ derivatives that can help reduce this uncertainty. Futures can be used to ensure a currency transaction in the future, regardless of the exchange rate in that future time. Or when firms require greater flexibility they can use currency forwards that are not as standardised as futures and can also be individually tailored. Alternatively, firms can use currency options that not only allow them to hedge foreign exchange risk but also to make additional profits if the exchange rate is favourable. In conclusion, derivative securities have increased the capability of financial managers to improve the financial position of their firms and mitigate uncertainty regarding the future of the business and the financial markets. The importance of derivatives can nowadays be observed by the exploding evolution of derivative exchange markets in developed economies all over the world. Derivatives, that represent a contractual agreement towards either the right or the obligation of the contractors to proceed to a pre-specified transaction in the future, can take different forms and variations, according to the specific needs of the business. However, their most common function is to reduce the risk involved in future economic transactions, so that firms or institutions can be more secured against economic uncertainty that has noticeably has imposed immense costs on entrepreneurial activities in the past. This altering of the risk profile of corporate activity, also known as hedging, can sometimes also contribute to the simultaneous achievement of great profits, allocating even more importance to derivative instruments. Furthermore, derivatives can prove beneficial to companies when used in incentive payment schemes, tax planning or loan repayments. Following the increasing use of derivative instruments the last thirty years, it is certain that their corporate use will be even more augmented through the design and implementation of new , G. (2005), Handbook of corporate finance, Financial Times Prentice HallEales, B., A., (1995), Financial Risk Management, McGraw Hill: MaidenheadHull, J., C., (2000), Options futures and other derivatives, (5th edit.), Prentice Hall InternationalTaylor, F., (2000), Mastering derivatives markets, (2nd edit.), Financial Times Prentice HallWinston, D., (1995), Financial Derivatives, Chapman and Hall: London发不下了，邮箱上传中。。。

The characteristics of the world top 500 enterprises and its enlightenment to Chinese enterprisesA, the definition of us-funded enterprises in the worldWorld us-funded enterprises that adopt diversified business, implement the strategy of globalization, assets, strong, has a large and strong, the core competitiveness of enterprises has significant influence on the development of world economy and stability of the world's leading multinational , the world a us-funded enterprise features1) ability to innovateEverything in the world has a production, development and decline of life as economic actors also undergoes a start-up period, rising period, height, decay time and ruin the life is the key of the length of the life cycle after a start-up period, how to accelerate the rise period, prolong their heyday, the arrival of the postponed its decline life cycle relative to the enterprise life cycle is short, the enterprise must develop more innovative products of market value, one or several products meet after rising and heyday, when its not yet enter the decline phase, the other one or several products have reached the interlocking, bobo is connected, the enterprise will be 2004, in "fortune" the world "of the" top 500 enterprises in the 21st, annual revenues of $ billion of Siemens to reveal a "longevity" enterprise: the secret of technology more than a century and a half of the long journey, Siemens technology innovation constantly, constantly develop innovative products, always all is given priority to with invention of technology innovation in the work first, attaches great importance to scientific research and development work, and constantly put scientific research achievements into realistic productivity as soon as say, Siemens is the birth and development of enterprises in technological innovation has become a strong core of the enterprise values, become thick accumulation of enterprise culture, is the source of continuously improve enterprise core ) the implementation of the strategy of differentiationDifferentiation strategy is the product or service provided by enterprises implement differentiation, to establish enterprise something unique in the industry, is to build enterprise core competitive implementation of differentiation strategy to make the enterprise the management in the industry competition superior and obtain higher differentiation is to provide customers with unique product and industry competition is very different and super service, by customer requirement and enterprise competence of matching to determine the positioning of the enterprise, as the essence of the differentiation as Germany's small and medium-sized automobile company, in a wide variety of automotive industry, only choose sports as main products, with high and new technology to create excellent performance and is famous for its excellent quality, framed with a "technology" to harness the wisdom, roam the motorists formed the unique product positioning, unique customer orientation, unique price positioning, as well as to meet the needs of customers and constant innovation of technology, unique in the world of its own, as the world's largest special automobile manufacturing company, Germany's famous sports car production enterprises, become the model of implementing differentiation ) the brand advantageThe world famous brand, refers to the world market with outstanding performance, get customer recognition and favor, have a huge effect, with a strong competitive advantage of product brand, trademark and trade the world famous brand, must have the following characteristics: first, has the high international , has the very high international , has great economic , have a high degree of international market share and market , brand culture and product has a high degree of international an increasingly turbulent and changeable market economy, brand has become a winning customer loyalty and enterprise for long-term survival and growth of the 2004, in "fortune" the world ranked 70th in the "top 500" enterprises, the annual business income is billion dollars in unilever as the world's top consumer goods manufacturers, in the process of its development, has been successful for more than international brand acquisition operation, and good at would buy local brands promoted to international brand, to become the world's most important soap, LengDongPin, ice cream and tea ) corporate cultureThe connotation of enterprise culture is the core of the enterprise concept, management philosophy, management mode, system of choose and employ persons, all of a code of of the most important is the enterprise's core is the enterprise constantly in the process of growth is the result of accumulation and precipitation, induction and abstraction is a key success factor for the company, is engaged in which industry characteristics and the change of external environment and the result of self-criticism, process).Enterprises under the guidance of core values, formed a high-quality, high level and high unity team of professional staff and professional in the work atmosphere of mutual appreciation and recognition, technology, innovation, value innovation, create brand, to create excellent benefits, joint efforts for the common value goal, make the enterprise with a strong cohesion and competitiveness, ultimately win the competition, for enterprise survival and development for 's success lies in it to find its own core values, and stick to their own core values in the operation, to form the nokia distinctive management thought and business philosophy, to crystallize its corporate ) the core competitivenessEnterprise core competitive ability is the enterprise in the long time development, formed in the process of implication in the essence of enterprise, enterprise unique for enterprise to bring the value of sex, support enterprises in the past, present and future competitive advantage, and internal competition environment for a long time in the enterprise can obtain the active ability of core of the market competition in the talent, the enterprise should place in the fierce market competition, we must establish a high-quality talent the core competition ability does not exist and the individual, but the formation of core competence in the final analysis is the knowledge, skills, learning and talent is the carrier of the intellectual resources, therefore, enterprise core competence to a high degree of dependence to 2004, in "fortune" the world ranked 327th in the "top 500" enterprises, the annual revenue of $ billion in l 'oreal can emerge from Paris many cosmetic industry, out of the France international, successfully sell himself to the world, let l 'oreal name around the world, it has to do with l 'oreal unique "way" of choose and employ persons is a direct 'oreal unique talent view of "integrating poet and peasants", attracting talent "global online business strategy competition" approach, attaches great importance to the talent of innovation of science and technology, enable the image spokesperson of interpretations of the concept of fashion products, are based on the concept of "talent is the knowledge capital carrier"Third, China's top 500 with the world top 500With the rapid development of China's economy, Chinese companies are at an unprecedented rate the sprint world 500 strong reclined at the the recently released by the fortune magazine ranked in the top 500 global latest annual, with 500 of the 18 Chinese and petrochina at sprint speed kill into the top 50, ranked 31st and 46th 46th national grid line upgrade last year, this year ranked , compared to the list of top 500 China and the world top 500, schoolwork and the gap still exists obviously jiaotong comparison of the gap on both the pure digital, also include some other deeper gap.待续~~~~