插画论文外文文献

Types of illustrationIllustrations to occupy more positions in the majority of advertising than copywriting, it in the promotion of goods and copywriting are equally important, in some posters, illustrations and even more important than main function of illustrations in advertising including suction and injection function, readfunction and inducing function. Suction and injection function mainly is to attract the attention of consumers. American advertising have invented the illustrations of "reading the principle" thatlook at ads than not see it don't cost much principle. He mentally on all advertising were bored if his consumers, but inadvertently see advertising suddenly see advertising, advertising on the wonderful illustrations make consumers forget him not to see the ads, like iRIS fell into the rabbit hole that fall into the abyss, and consumers in the abyss finds the truth, and then at the truth to act. This is the way you should also follow you climb to allow consumers to fall back. Illustrationsare mainly refers to read fast, effectively convey poster advertising content. The best posterillustration should be clear and concise. It focuses on the illustration. Have the ability to expresssome advertising illustrator by "Tibetan grammar" to test the advertising abroad, namelyadvertising text and title to cover up, let the reader see illustrations, to see whether theunderstanding of advertising content to be expressed, good illustrations often have three seconds to take power. Induced functional illustration refers to seize the consumer psychological reaction, the line of sight to copy. A good illustration should the advertising content and the consumer's own practice, illustration itself should make consumers being interested, the picturemust have enough strength to encourage consumers to want to learn the details about the product, to induce consumers away from illustrations to show the image of the product itself, a part of the product, ready to use products, in the use of products, control products, different characteristics of the products, the use of the product can get income, do not use this product may bring consequences, permit POS legendetc.. Methods mainly include photographic illustrations, illustrations (including realism, abstract,new figurative, cartoon style, graphic and three-dimensional illustrations) and three illustrations is an illustration of the most commonly used, because the generalconsumers think that the photo is true and reliable, it can objectively represent product. As theposter photographic illustrations and general art photography of the biggest difference is it to try to express the features of the products, the sense of reality the expansion of product, and art photography in pursuit of a mood, often some of the true features of shooting objects asweakened artistic. As a poster with the photographic illustrations best shot by 120 single lens reflex camera, according to the different subject requirements, but also equipped with some of the common lens, such as a wide-angle lens, telephoto lens, macro lens and a close-up lensetc.. Poster photography illustration using color reversal film, to ensure the quality of photographic illustrations of most indoors, background need manual layout, to highlight the main object, to spare the background materials include cloth, velvet, cloth, paper, of course,can also be bold trial at present the market has been the emergence of the cloth, wool and linenmaterial, has the condition also can adopt slide background, their advantage is not affected by time, location, climate, reach the requirements of creative and painting with the subjective consciousness, it is free to show personality, whether it is a fantasy, exaggeration, humor, emotional or symbolic of the emotions, is free, as anillustrator must complete digestion advertising creative theme, has the profound understanding of things, to the creation of a good illustration works. The ancient painting illustrations are by the painter who, along with the expansion of the field of design, illustration techniques become more specialized, now illustration work has been held by professional illustration with most techniques is inkjet printing method, this is a use of air compressorof air transport, the pigment through spray painting techniques. It is characterized by notpainting caused by stroke, and the scenes of natural transition, has high application , illustration, cartoon form is a lot to see. Cartoon illustrations can be divided intoexaggerated illustrations illustrations, ironic, humorous illustrations and humorous illustrationsfour. Exaggerated illustrations capture certain characteristics are described of the object to beexaggerated and emphasized, emphasize the characteristics of things, thereby strengtheningeffect. Satirical illustrations generally to denounce a hostile or behind things, its implicit moodsarcasm, in order to achieve negative publicity, humorous illustrations is through innuendo,allegory, pun, rhetorical devices in a friendly smile, reveal the life good and correct and notscience, drawing laugh, laugh to grasp some things; humorous illustrations make the advertisement picture full of fun, make people accept advertising messages in a relaxedsituation, feel the new concept in a pleasant environment, and is particularly difficult to illustrations in the form of (diagrams) is a very suitable for the performance of complexproduct illustration form, such as operation procedure type household appliances, cooking methods of a new food, household appliance installation, various children's blocks with the formcan be used for a number of graphic forms of illustrations to introduce operation the correct steps to illustration is a highly expressive applied in the poster advertising illustrations form, at present in China

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在二十世纪的前50年曾是插画的黄金年代，而在进入所谓的读图年代后，插画无疑是我们启蒙时期的最主要视觉经验，即便是时尚杂志，也把插图作为主要的视觉设计元素，时尚插画因此在时尚杂志中占有极重要地位。但在摄影术发明普及后却有势微的现象。随着时尚网的不断涌现，各大时尚网都在施展浑身解数，而参考着哈秀时尚网的最新统计数据，而今受到科技及新媒材高度开发，设计师的表现风格及手法更显多样丰富，也使得时尚插画发展更为多元。本研究是以透过文献探讨的方式探究自二十世纪以来的「时尚插画」(Fashion illustration)风格之演变，并进而将1995年至2003年的时尚插画风格以图像学研究之方法进行分类与分析。研究结果发现共可分为七大类风格类型，即（一）故事世界风格类型、（二）物化风格类型、（三）日常生活风格类型、（四）空间城市氛围风格类型、（五）顽童、诡辩风格类型、（六 ）艺术感性风格类型、以及（七）高科技数字化风格类型。「时尚」是个变化速度极快的流行文化，插画家透过不同的主题和内容描绘出他们眼中的时尚风格，却也赋予观赏者有别于摄影影像的清晰画面，而带来更多的视觉想象空间。这种模糊及不确定性的描述也是后现代消费图像的特性之一。同时藉由时尚插画风格类型的探讨，研究发现在后现代的景象中时尚视觉的图像正被符号式的消费而正当化，消费美学改变也正冲击着这个时代的情绪；此时，设计师们在创作时，必须考虑不同形态的消费态度及文化层次的因素，并融入其设计的作品中。综观时尚风格，一直以来是对于日本流行文化移植和遥望美国的想象，然而从现今台湾面临的经济处境来看，如果不能创造差异，就将失去生存的机会。因此，本研究希望透过对时尚插画风格类型之探讨，并发展以数位互动实验室之创作概念，提供时尚研究及设计者更多时尚插画风格的可能性及自我创作的实验空间。