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余额宝论文英文参考文献

财务分析在财务管理中的作用参考文献

财务管理关系着企业的生存以及发展,企业领导者高度的重视企业的'财务管理。下面是我分享的财务分析在财务管理中的作用的参考文献,欢迎阅读!

[1]. 张先治。 现代财务分析程序与方法体系重构[J]. 求是学刊, 2002,(04)。

[2]. 朱晶。 试论企业并购中财务分析及作用[J]. 黑龙江科技信息, 2007,(13)。

[3]. 倪霞丽。 财务分析应注意啥[J]. 中国统计, 2005,(04)。

[4]. 董玉。 企业财务分析存在问题及其改进[J]. 商业会计,2005,(24)

[5]迟红梅:发挥财务分析在企业财务管理中的核心作用的研究[J]. 时代金融(下旬),2011(8).

[6]周?琦:财务分析在财务管理中的作用[J].农民致富之友,2010(22).

[7]陈 敏:论财务分析在财务管理中的作用[J].中国电子商务,2011(1).

[8]黄宝来:如何看财务分析在企业财务管理中的作用[J].中国市场,2010(10).

[1]Antelo,M. Licensing a non-drastic innovation under double informational asymmetry. Rese arch Policy,2003,32(3), 367-390.

[2]Arora, A. Patents,licensing, and market structure in the chemical Policy, 1997,26(4-5), 391-403.

[3]Aoki,R.,& Tauman,Y. Patent licensing with spillovers. Economics Letters,2001,73(1),125-130.

[4]Agarwal, S,& Hauswald, R. Distance and private information in of Financial Studies,2010,23(7),2757-2788.

[5]Brouthers, Hennart, . Boundaries of the firm: insights from international entry mode research. Journal of Management, 2007,33,395-425.

[6]Anderson, J. E. A theoretical foundation for the gravity equation. American Economic Review, 1997,69(1),106-116.

[7]Barkema,H. G.,Bell,J. H. J.,& Pennings, J. M. Foreign entry,cultural barriers,and learning. Strategic Management Journal, 1996, 17(2),151-166.

[8]Bass, B.,& Granke, R. Societal influences on student perceptions of how to succeed in organizations. Journal of Applied Psychology, 1972,56(4),312-318.

[9]Bresman, H.,Birkinshaw, J.,& Nobel, R. Knowledge transfer in international acquisitions. Journal of International Business Studies,1999,30(3),439-462.

[10]Chesbrough, H. W.,& Appleyard,M, M. Open innovation and Management Review, 2007,50(1),57-76.

财务管理论文参考文献二:

[1]Allport, G. W. Personality: A psychological interpretation. New York: Holt,Rinehart & Winston, 1937.

[2]DeVellis, R. Scale development: Theory and application. London: Sage. 1991.

[3]Anderson,J. R. Methodologies for studying human knowledge. Behavioural and Brain Sciences,1987,10(3),467-505

[4]Aragon-Comea, J. A. Strategic proactivity and firm approach to the natural environment. Academy of Management Journal,1998,41(5),556-567.

[5]Bandura, A. Social cognitive theory: An agentic perspective. Annual Review of Psychology, 2001,52,1-26.

[6]Barr, P. S,Stimpert,J. L,& Huff,A. S. Cognitive change,strategic action and organizational renewal. Strategic Management Journal, 1992,13(S1),15-36.

[7]Bourgeois, L. J. On the measurement of organizational slack. Academy of Management Review, 1981,6(1),29-39.

[8]Belkin, N. J. Anomalous state of knowledge for information retrieval. Canadian Journal of Information Science, 1980,5(5),133-143.

[9]Bentler,P. M,& Chou C. P. Practical issues in structural equation Methods and Research,1987,16(1),78-117

[10]Atkin, C. K. Instrumental utilities and information seeking. New models for mass communication research, Oxford,England: Sage,1973.

财务管理论文参考文献三:

[1]Adams, M. and Hardwick, P. An Analysis of Corporate Donations: UnitedKingdom Evidence [J], Journal of Management Studies, 1998,35 (5): 641-654.

[2]Aronoff,C.,and J Ward. Family-owned Businesses: A Thing of the Past or Model of the Future. [J]. Family Business Review, 1995,8(2); 121-130.

[3]Beckhard,R“Dyer Jr.,. Managing continuity in the family owned business [J]. Organizational Dynamics, 1983,12 (1): 5-12.

[4Casson, M. The economics of family firms [J]. Scandinavian Economic History Review, 1999' 47(1):10 - 23.

[5]Alchian,A.,Demsetz, H. Production, information costs, and economic organization. American Economic Review [J]. 1972,62(5): 777-795.

[6]Allen, F,J, Qian and M, J. Qian. Law,Finance and Economic Growth in China [J], Journal of Financial Economics, 2005,77: .

[7]Amato,L. H.,& Amato,C. H. The effects of firm size and industry on corporate giving [J]. Journal of Business Ethics,2007,72(3): 229-241.

[8]Chrisman, ., Chua,., and Steier, L. P. An introduction to theories of family business [J]. Journal of Business Venturing, 2003b, 18(4): 441-448

书名 用斜体,文章名可以不用

你好,类似的参考文献也比较多,我们简单写出几条。 W F. Capital asset prices:A theory of market equilibrium under conditions of risk[J].Journal of Finance, M. Global financial markets,derivative securities,and systematic risks[J].Journal of Risk and Uncertainty, R S. The effects of the firm's capital structure on the systematic risk of common stocks[J].Journal of Finance, R. The theoretical relationship between systematic risk and financial(accounting) variables[J].Journal of Finance,1979,(03): R. The theoretical relationship between systematic risk and financial (accounting)variables-reply[J].Journal of Finance, B. On the association between leverage and risk[J].Journal of Financial and Quantitative Analysis, G N,Rhee S G. The impact of the degrees of operating and financial leverage on systematic risk of common stock[J].Journal of Financial and Quantitative Analysis,1984,(01): R,Brown P. Portfolio theory and aocounting[J].Journal of Accounting Research, W H,Kettler P,Scholes M. The association between market-determined and accounting-determined risk measures[J].The Accounting Review, W H,Manegold J. The association between market-determined and accounting-determined measures of systematic risk:Some further evidence[J].Journal of Financial and Quantitative Analysis,.欢迎交流,如果我的回答能帮到你一点,请及时采纳,也是一份鼓励吧。

财务论文的英文参考文献大全

财务是非常有前途的一个职业,也是一个很容易规划自己发展路径的职业。下面是我为大家整理的财务论文英文参考文献,欢迎阅读。

[1]Adams, M. and Hardwick, P. An Analysis of Corporate Donations: UnitedKingdom Evidence [J], Journal of Management Studies, 1998,35 (5): 641-654.

[2]Aronoff, J Ward. Family-owned Businesses: A Thing of the Past or Model of the Future. [J]. Family Business Review, 1995,8(2); 121-130.

[3]Beckhard,R“Dyer Jr.,. Managing continuity in the family owned business [J]. Organizational Dynamics, 1983,12 (1):5-12.

[4Casson, M. The economics of family firms [J]. Scandinavian Economic History Review, 1999' 47(1):10 - 23.

[5]Alchian,, H. Production, information costs, and economic organization. American Economic Review [J]. 1972,62(5): 777-795.

[6]Allen, F,J, Qian and M, J. Qian. Law,Finance and Economic Growth in China [J], Journal of Financial Economics, 2005,77: .

[7]Amato,L. H.& Amato,C. H. The effects of firm size and industry on corporate giving [J]. Journal of Business Ethics,2007,72(3): 229-241.

[8]Chrisman, . Chua,., and Steier, L. P. An introduction to theories of family business [J]. Journal of Business Venturing, 2003b, 18(4): 441-448

[1]Antelo,M. Licensing a non-drastic innovation under double informational asymmetry. Rese arch Policy,2003,32(3),367-390.

[2]Arora, A. Patents,licensing, and market structure in the chemical Policy, 1997,26(4-5), 391-403.

[3]Aoki,R.,& Tauman,Y. Patent licensing with spillovers. Economics Letters,2001,73(1),125-130.

[4]Agarwal, S,& Hauswald, R. Distance and private information in of Financial Studies,2010,23(7),2757-2788.

[5]Brouthers, Hennart, . Boundaries of the firm: insights from international entry mode research. Journal of Management, 2007,33,395-425.

[6]Anderson, J. E. A theoretical foundation for the gravity equation. American Economic Review, 1997,69(1),106-116.

[7]Barkema,H. G.,Bell,J. H. J.,& Pennings, J. M. Foreign entry,cultural barriers,and learning. Strategic Management Journal, 1996, 17(2),151-166.

[8]Bass, B.,& Granke, R. Societal influences on student perceptions of how to succeed in organizations. Journal of Applied Psychology, 1972,56(4),312-318.

[9]Bresman, H.,Birkinshaw, J.,& Nobel, R. Knowledge transfer in international acquisitions. Journal of International Business Studies,1999,30(3),439-462.

[10]Chesbrough, H. W.,& Appleyard,M, M. Open innovation and Management Review, 2007,50(1),57-76.

[1]Allport, G. W. Personality: A psychological interpretation. New York: Holt,Rinehart & Winston, 1937.

[2]DeVellis, R. Scale development: Theory and application. London: Sage. 1991.

[3]Anderson,J. R. Methodologies for studying human knowledge. Behavioural and Brain Sciences,1987,10(3),467-505

[4]Aragon-Comea, J. A. Strategic proactivity and firm approach to the natural environment. Academy of Management Journal,1998,41(5),556-567.

[5]Bandura, A. Social cognitive theory: An agentic perspective. Annual Review of Psychology, 2001,52,1-26.

[6]Barr, P. S,Stimpert,J. L,& Huff,A. S. Cognitive change,strategic action and organizational renewal. Strategic Management Journal, 1992,13(S1),15-36.

[7]Bourgeois, L. J. On the measurement of organizational slack. Academy of Management Review, 1981,6(1),29-39.

[8]Belkin, N. J. Anomalous state of knowledge for information retrieval. Canadian Journal of Information Science, 1980,5(5),133-143.

[9]Bentler,P. M,& Chou C. P. Practical issues in structural equation Methods and Research,1987,16(1),78-117

[10]Atkin, C. K. Instrumental utilities and information seeking. New models for mass communication research, Oxford,England: Sage,1973.

[1] Organisation for Economic Co-operation and Development (OECD)[J]. Trends in Organized Crime . 1997 (4)

[2] Crongvist, Henrik,and Matias Costs of Controlling Minority Shareholders. SSE/EFI Working Paper Series in Economics and Finance . 2001

[3] Forker governance and disclosure quality. Accounting and Business . 1992

[4] Dechow and consequences of earnings manipulation: an analysis of firms subject to enforcement actions by the SEC. Contemporary Accounting Research . 1996

[5] Healy,P. effect of bonus schemes on accounting decision. Journal of Accountancy . 1985

[6] Holthausen Robert,David Larcker,Richard Bonus Schemes and the Manipulation of Earnings. Journal of Accountancy . 1995

[7] Defond Mark L,James Covenant Violation and Manipulation of Accruals. Journal of Accountancy . 1994 [7] Shyam of Accounting and Control. . 1997

[8] William R Accounting Theory. . 1997

[9] Bae,Kee-Hong,Jun-KooKang, or value addition? Evidence from mergers by Korean business groups. The Journal of Finance . 2002

[10] Watts RL,Zimmerman a positive theory ofthe determination of accounting standards. The Accounting Review . 1978

[1] Ball, R. and Brown, , “An Empirical Evaluation of Accounting Income Numbers”,journal of Accounting Research,Autumn, pp. 159-178

[2] Watts ., Zimmerman , “Towards a Positive Theory of the Determination of Accounting Standards”,The Accounting Review, pp. 112-134

[3] Hopwood A. G.“Towards an Organizational Perspective for the Study of Accounting and Information Systems”,Accounting, Organizations and Society (No. 1, 1978) pp. 3-14

[4] Collins, D. W., Kothari, S. 89, “An Analysis of Intertemporal and Cross-Sectional Determinants of Earnings Response Coefficients”, journal of Accounting & Economics,

[6] , Zmijewski , 19 89, “Cross-Sectional Variation in the Stock Market Response to Accounting Earnings Announcements”, Journal of Accounting and Economics, 117-141

[6] Beaver, W. H. 1968, “The Information Content of Annual Earnings Announcements”, journal of Accounting Research, pp. 67-92

[7] Holthausen ., Leftwich ., 1983, “The Economic Consequences of Accounting Choice: Implications of Costly Contracting and Monitoring”, journal of Accounting & Economics, August, pp77-117

[8]Patell , 1976, “Corporate Forecasts of Earnings Per Share and Stock Price Behavior: Empirical Tests. Journal of Accounting Research, Autumn, 246-276

余额宝论文的英文文献

文献综述就是用资料,只不多有一个比较固定的格式。

主要是,关于你的论文主题,国内外学者提出多点看法和主张。某某学者在某某文章中,就你的论文主题,提出看法认为如何如何

都是这样的语句,写出来就ok了。需要大概七八篇文章的论述,最好是高级的人物写的文章,发表在高级期刊上的。

知网搜索文章,搜出来的文章,看看摘要就能写进综述里了,不用下载,中国知网,搜索

合适采纳啊

不懂可以追问

给你一个,见附件

供参考

手机可能看不到附件,得电脑上网才能看到

财务论文的英文参考文献大全

财务是非常有前途的一个职业,也是一个很容易规划自己发展路径的职业。下面是我为大家整理的财务论文英文参考文献,欢迎阅读。

[1]Adams, M. and Hardwick, P. An Analysis of Corporate Donations: UnitedKingdom Evidence [J], Journal of Management Studies, 1998,35 (5): 641-654.

[2]Aronoff, J Ward. Family-owned Businesses: A Thing of the Past or Model of the Future. [J]. Family Business Review, 1995,8(2); 121-130.

[3]Beckhard,R“Dyer Jr.,. Managing continuity in the family owned business [J]. Organizational Dynamics, 1983,12 (1):5-12.

[4Casson, M. The economics of family firms [J]. Scandinavian Economic History Review, 1999' 47(1):10 - 23.

[5]Alchian,, H. Production, information costs, and economic organization. American Economic Review [J]. 1972,62(5): 777-795.

[6]Allen, F,J, Qian and M, J. Qian. Law,Finance and Economic Growth in China [J], Journal of Financial Economics, 2005,77: .

[7]Amato,L. H.& Amato,C. H. The effects of firm size and industry on corporate giving [J]. Journal of Business Ethics,2007,72(3): 229-241.

[8]Chrisman, . Chua,., and Steier, L. P. An introduction to theories of family business [J]. Journal of Business Venturing, 2003b, 18(4): 441-448

[1]Antelo,M. Licensing a non-drastic innovation under double informational asymmetry. Rese arch Policy,2003,32(3),367-390.

[2]Arora, A. Patents,licensing, and market structure in the chemical Policy, 1997,26(4-5), 391-403.

[3]Aoki,R.,& Tauman,Y. Patent licensing with spillovers. Economics Letters,2001,73(1),125-130.

[4]Agarwal, S,& Hauswald, R. Distance and private information in of Financial Studies,2010,23(7),2757-2788.

[5]Brouthers, Hennart, . Boundaries of the firm: insights from international entry mode research. Journal of Management, 2007,33,395-425.

[6]Anderson, J. E. A theoretical foundation for the gravity equation. American Economic Review, 1997,69(1),106-116.

[7]Barkema,H. G.,Bell,J. H. J.,& Pennings, J. M. Foreign entry,cultural barriers,and learning. Strategic Management Journal, 1996, 17(2),151-166.

[8]Bass, B.,& Granke, R. Societal influences on student perceptions of how to succeed in organizations. Journal of Applied Psychology, 1972,56(4),312-318.

[9]Bresman, H.,Birkinshaw, J.,& Nobel, R. Knowledge transfer in international acquisitions. Journal of International Business Studies,1999,30(3),439-462.

[10]Chesbrough, H. W.,& Appleyard,M, M. Open innovation and Management Review, 2007,50(1),57-76.

[1]Allport, G. W. Personality: A psychological interpretation. New York: Holt,Rinehart & Winston, 1937.

[2]DeVellis, R. Scale development: Theory and application. London: Sage. 1991.

[3]Anderson,J. R. Methodologies for studying human knowledge. Behavioural and Brain Sciences,1987,10(3),467-505

[4]Aragon-Comea, J. A. Strategic proactivity and firm approach to the natural environment. Academy of Management Journal,1998,41(5),556-567.

[5]Bandura, A. Social cognitive theory: An agentic perspective. Annual Review of Psychology, 2001,52,1-26.

[6]Barr, P. S,Stimpert,J. L,& Huff,A. S. Cognitive change,strategic action and organizational renewal. Strategic Management Journal, 1992,13(S1),15-36.

[7]Bourgeois, L. J. On the measurement of organizational slack. Academy of Management Review, 1981,6(1),29-39.

[8]Belkin, N. J. Anomalous state of knowledge for information retrieval. Canadian Journal of Information Science, 1980,5(5),133-143.

[9]Bentler,P. M,& Chou C. P. Practical issues in structural equation Methods and Research,1987,16(1),78-117

[10]Atkin, C. K. Instrumental utilities and information seeking. New models for mass communication research, Oxford,England: Sage,1973.

[1] Organisation for Economic Co-operation and Development (OECD)[J]. Trends in Organized Crime . 1997 (4)

[2] Crongvist, Henrik,and Matias Costs of Controlling Minority Shareholders. SSE/EFI Working Paper Series in Economics and Finance . 2001

[3] Forker governance and disclosure quality. Accounting and Business . 1992

[4] Dechow and consequences of earnings manipulation: an analysis of firms subject to enforcement actions by the SEC. Contemporary Accounting Research . 1996

[5] Healy,P. effect of bonus schemes on accounting decision. Journal of Accountancy . 1985

[6] Holthausen Robert,David Larcker,Richard Bonus Schemes and the Manipulation of Earnings. Journal of Accountancy . 1995

[7] Defond Mark L,James Covenant Violation and Manipulation of Accruals. Journal of Accountancy . 1994 [7] Shyam of Accounting and Control. . 1997

[8] William R Accounting Theory. . 1997

[9] Bae,Kee-Hong,Jun-KooKang, or value addition? Evidence from mergers by Korean business groups. The Journal of Finance . 2002

[10] Watts RL,Zimmerman a positive theory ofthe determination of accounting standards. The Accounting Review . 1978

[1] Ball, R. and Brown, , “An Empirical Evaluation of Accounting Income Numbers”,journal of Accounting Research,Autumn, pp. 159-178

[2] Watts ., Zimmerman , “Towards a Positive Theory of the Determination of Accounting Standards”,The Accounting Review, pp. 112-134

[3] Hopwood A. G.“Towards an Organizational Perspective for the Study of Accounting and Information Systems”,Accounting, Organizations and Society (No. 1, 1978) pp. 3-14

[4] Collins, D. W., Kothari, S. 89, “An Analysis of Intertemporal and Cross-Sectional Determinants of Earnings Response Coefficients”, journal of Accounting & Economics,

[6] , Zmijewski , 19 89, “Cross-Sectional Variation in the Stock Market Response to Accounting Earnings Announcements”, Journal of Accounting and Economics, 117-141

[6] Beaver, W. H. 1968, “The Information Content of Annual Earnings Announcements”, journal of Accounting Research, pp. 67-92

[7] Holthausen ., Leftwich ., 1983, “The Economic Consequences of Accounting Choice: Implications of Costly Contracting and Monitoring”, journal of Accounting & Economics, August, pp77-117

[8]Patell , 1976, “Corporate Forecasts of Earnings Per Share and Stock Price Behavior: Empirical Tests. Journal of Accounting Research, Autumn, 246-276

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研究中小企业融资要参考的英文文献英文图书和期刊类文献:[1]Allen ,“Relationship Lending and Lines of Credit inSmall FirmFinance,”Journal of Business,.(1995),.[2]Aghion,P.,Incomplete contracts approach to financial contracting,Review ofEconomics Studies,1992,.[3]Albertode,M.& of capital structure:new evidencefrom Spanish Panel data[J].Journal of Corporate Finance,2001,(7):77-99.[4],,,,,2001,“DoesFunction Follow Organizational Form?Evidence from the Lending Practices ofLarge and Small Banks”,Board of Governors of Federal Reserve SystemWorking Paper.[5]Azam, and and Formal Credit Marketsand Credit Rationing in Cote D’Ivoire,Oxford Review of Economic Policy,2001,17(4),520-532.[6]Bernanke, the Black Box:The Credit Channel ofMonetary Policy Transmission[J].Journal of EconomicPerspectives,1995,(9);27-48.[7]Barbosa,E.&Moraes,C.,Determinants of the Firm’s Capital Structure:theCase of the Very Small Enterprises,Working Paper from Econpapers,2003,366-358。[8]Barton,, strategy and capital structure[J].Strategic Management 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余额宝论文文献

浅谈新经济下网店与实体店的矛盾与互利共赢论文

电子商务作为一种新的营销渠道不断拓宽的同时还带动了网店的批量涌现和成功运营,这让实体店面临前所未有的冲击与影响。下面由学术堂为大家整理出一篇题目为“新经济下网店与实体店的矛盾与互利共赢”的电子商务论文,供大家参考。

原标题:新经济背景下网店与实体店的发展现状和矛盾

摘要: 随着科技的不断创新,经济发展逐渐走向了全球化、信息化、网络化。电子商务作为一种新的营销渠道不断拓宽的同时还带动了网店的批量涌现和成功运营,这让实体店面临前所未有的冲击与影响。文章简述了网店和实体店面的发展史,并列举了两者产生的典型矛盾,通过分析矛盾产生的主客观原因,运用各种功能补偿以及整合营销的方式来缓解和消除两者冲突,使两者做到互利共赢。

关键词: 电子商务;网店;实体店;矛盾;互利共赢

自2014年以来,全国多地出现“关店退租”现象。继关闭济南门店后,百货业巨头百盛了关闭了位于江苏常州的新北门店,这已是近2年内百盛关闭的第6家门店。李宁实体店已经关掉1800多家,未来三至五年全国有近80%的书店将关门,服装店、鞋店有近30%将关闭。半年报显示,多家A股上市百货公司业绩亮红灯,其中南宁百货净利润同比下降达,杭州解百上半年净利润同比下降达44%,广州友谊上半年净利润同比下滑23%.电子商务大潮冲击下,百货商场越来越有沦为“试衣间”的尴尬。

1新经济的特征及内涵

自20世纪90年代初期互联网不断发展,我国甚至全球的经济形态就一直处于一种急剧的变化中。这种变化直接导致了我们需要面对的矛盾现象日益增加。例如,科技的飞速进步,改变着我们对市场经济微观主体边界的认识;在线虚拟空间的网络性,改变着人类沟通的方式;企业间的关系不再是市场经济制度下的竞争关系,随着各国之间的经济活动依存度的提高,一种以合作为本,竞争为辅的新型伙伴企业关系渐渐显露头角。

为了能够确切地描绘这个瞬息万变的新时代,“新经济”应运而生。新经济的四点特征,即信息化(信息技术逐步改造传统产业的过程)、知识化(知识在价值创造活动中的中心地位凸显)、人本化(社会经济活动越来越以客户的需求为重)、全球化(资源配置遍及全球)。

而且新经济的这四种时代特征不是单一存在的,它们之间有一种内在的循环属性,人本化的形成被信息化和知识化推动着,而其又在向全球化方向发展,与此同时,全球化的`不断加速直接导致了知识价值不断实现和信息技术的逐步发展,从而实现了知识化和信息化的推动。

2网店及实体店的发展

网店及实体店的含义

所谓网店,顾名思义就是网络商店(虚拟店铺),它其实是电子商务的一种形式,它能够让人在网上浏览图片的同时,对图片所展现的物品进行实际的购买,并且通过多种多样的在线支付手段进行支付完成整个交易过程的网站。但在实际生活中,网店大都使用各种大型网络贸易平台来完成交易如天猫、拍拍、易趣等。这主要是因为,个人制作电子商务站点需要较高的前期投入和技术含量。

实体店是网络购物兴起后出现的名字,它与网络店铺相反,网络店铺是虚拟的,而它则是真实存在的。在电子商务出现之前,实体店是传统产品的销售终端。实体店是借助一定的硬件设施建立起来的,它的地点相对固定并以盈利为目的。它的商品既能是实物,也能是虚拟商品(如翻译,充值卡等服务)。

网店与实体店的发展现状

网店的发展

网店作为一种新的营销模式不断改变着人们的购物方式,被广大消费者所青睐。但网店产生的初衷其实并不是为了进行网上贸易,只是为了展示产品,从而让浏览者对所浏览的物品有更全面的认知。

但随着电子商务的高速发展,网店也有了显着地改善,它从一开始的单一的网上产品展示,逐步演变成一种不仅仅可以用来展示商品,还可以让浏览者进行实际购买行为。

网店来源于电子商务,因此它的发展也离不开电子商务的发展。电子商务从1999年发展至今实属不易,总的来说,在过去的10多年中,中国电子商务经历了起步期(1999年)、冰冻调整期(2000-2002年)、恢复回暖期(2003-2005年)、高速发展期(2006-2008年)、转型升级期(2009年至今)。

以马云创立的阿里巴巴集团为例:马云在1999年和18名同事用50万元成本创立阿里巴巴,一路艰难发展到2002年开始盈利,在2003年谋求改变成立淘宝网,2004年发布支付宝。在2005年,淘宝宣布个人开店免费,这大力地推动了网店的发展,并为淘宝打下了夯实的群众基础,不得不说,马云走的每一步,日后看来都堪称绝妙。2011年6月,阿里巴巴集团将淘宝网分拆为三个独立的公司:淘宝网、淘宝商城和一淘,以更精准和有效地服务客户。2012年淘宝商城正式改名天猫,以实现在之前利益切割之上更为独立的品牌切割。将现有阿里巴巴集团子公司的业务升级为阿里国际业务、阿里小企业业务、淘宝网、天猫、聚划算、一淘和阿里云七个事业群。要重视的是这一年爆发了线上与线下的价格战,电商渠道对传统渠道的冲击和替代逐步显现。

2013年淘宝余额宝业务开创了国内互联网金融的先河,也给移动电子商务开辟了一个新的入口---移动金融。值得一提的是在2013年11月11日“购物狂欢节”,阿里巴巴支付宝成交额超过350亿元,2014年达到600亿元。可以说,电子商务的快速崛起,扩大了就业和内需,带动了物流金融宽带基础设施发展,促进了零售批发、加工制造业的转型升级,并推动了城镇化的发展。

实体店近年来的发展

相比网店呈现迅猛发展的势头,相反,实体店的发展态势则较为惨淡,2008年的经济危机使众多小商家都选择结束实体店的经营。因为在高额的库存金额和租金负担以及金融危机的重创下,经营实体店想要盈利对商家来说更是难上加难。

当然,实体店也有发展较为优秀的,他们拥有愈发成熟的信息技术与物流的支持,这在某种程度上使得传统门店的得以蜕变。它们发展主要通过“开源”和“节流”.“开源”就是让门店变成物流基地。这个比较典型的就是必胜客最早兴起的HS服务,现在肯德基也开始了这项服务,具体来说比如加班订餐:人们可以在午饭下班后到门店去看到实物并且咨询,而上班时间以网络和电话为平台发生购物行为的。这不仅仅扩大了辐射区,同时由于其传统的能够让顾客看到真实商品,购物氛围以及实体店使得顾客产生的信任感等一个都没有被弱化,更加促进了销售。

“节流”就是让门店变成展示中心。以大型电器店苏宁、国美为代表,门店主要是用于商品展示,并且从中分离出了仓储的业务。门店面积缩小后,租金成本直接降低,相应的装修与维护成本也降低,继而发生连锁反应,需要的运营人员数量也会相应的减少,因此整体成本低了。

虽然通过“开源”和“节流”,实体店可以产生比传统情况下不可想象的投资回报,扩大发展空间。但在电子商务的快速发展下,实体店面对沉重的固定成本,越来越多的客户被分流到电子商务公司的情形,压力倍增。

3在新经济下网店与实体店间涌现的矛盾

“超低价格战”

在电子商务平台上,几乎所有商品都要比实体店的价格低,幅度少则八九折,多则过半。网店打出低价来吸引客户,同种商品销售网店为抢客流量会给予相同、甚至更低的折扣。在低价环境下实体店被动不堪,与网店的矛盾不断升级。

“网店试衣间”

越来越多的买家在实体店感受实物,记下货号,然后在网店上以较低的价格购买,经常见在商场试衣服却在淘宝下单;到国美选电器却在京东下单……实体店提供售前服务,却没有任何收益,成为了网店的免费体验店。

“资源竞争”

生产商、批发商相对于实体零售商具有更多的资源,为了在短期内提高销售额,他们利用自己掌握的价格优势,发出网络团购订单,短期内成团销售,其数量之大,挤占实体店的客户资源和利润空间。

“品牌信誉消磨”

网上销售地域广,经销商良莠不齐,网络监管不到位,商品质量、售后服务难以有保证。用户网络购物后,在无法采用传统外包装加印标识、代码区分供货商等手段鉴别的情况下,必然将责任归咎于品牌本身,影响到品牌实体店声誉和市场份额。面对电子商务咄咄逼人的挑战,如何协调电子商务与实体销售之间的冲突,成为摆在企业面前的难题。

4在新经济下网店与实体店间的矛盾剖析和互利共赢

矛盾剖析

电子商务与实体销售冲突由于商业平台改变而产生,本质上是网络销售与传统销售之间的市场占有矛盾,同种或同类商品销售商不能协同而发生敌对性行为。究其原因,分为主观客观两点。

第一,主观上一些厂商和经销商没有多平台下的行销政策,也没有应急渠道管理手段,在传统营销方式和价格控制无法奏效的情况下,会导致失控。一是厂商管控政策和手段欠缺。通常情况下,厂商为了保持商品销售的活跃度,会主动在经销商内制造竞争,以竞争刺激渠道成员拓展机会,使市场趋于理性。而网络销售绕过传统经销商,这决定同一商品在网店销售与实体销售具有悬殊的竞争力,导致分销中的过度竞争,厂商的传统层级管理与价格控制手段,会因对经销商自发网上销售行为无法奏效而引起市场混乱,影响实体店的销售。二是经销商对渠道变动预期不足。面对网路销售带来的乱价和窜货,经销商没有处理经验可循。网络销售的低价打乱了经销商价格控制,经销商对渠道关系变动没有足够的预期,没有可行的预案的情况下,面对电子商务的冲击,实体渠道的抗风险能力及自我发展能力将不断下降。

第二,客观上市场资源有限、成本支出不同。一是资源的重叠与争夺。顾客资源上,网络对传统顾客没有天然区隔,在更强大的价格吸引下,传统顾客渐渐转移为网络用户。商品资源上,网络对于售出的产品没有严格的限制,而市场产品的有限性,导致了商品资源的重叠。二是经营成本的差异。网店能低价经营,而实体店不能低价,否则就无法解决租金、人员成本和经销商的利润。网店的低成本低价格冲击传统价格体系,这种固有的成本矛盾是电子商务与实体销售自身难以调和的。

共赢前提

面对网店与实体店的诸多矛盾,问题不可能在一时之间都得到解决,但两者之间却可以在完善自身不足的情况下,两者共谋发展。

第一,对于网店来说,完善网站商品信息,保证顾客购物安全性,提高店铺信誉,留住老顾客,提供优秀的售后服务,更有利于网店的发展。纵观淘宝、天猫客流量高的店铺,都能为顾客提供充分信息,贴心的服务,满意的购物。

第二,对于实体店来说,资金充足的店家不拘泥于一店一铺,可以大力发展使店铺连锁化,提高品牌效应,通过“开源”和“节流”降低门店运营成本;资金较少的门店则可以开展各种活动,用适宜的价格,优秀的服务,留住老顾客,发展新顾客,提高业绩。

第三,当网店和实体店都得到完善后,两者可以进行整合营销,在良好的市场环境下,两者合作,线上线下共同发展,达到双赢目的。

共赢方案

无论是网店还是实体店,各有利弊,电子商务具有信息、物流高效的优势;实体店的售后服务和维权更有保障,谁也不会取代谁,都有一定的消费群体。在两者发展都得到提高的前提下,想要更好的发展,就要做到合作,在规范体系的引导下达到双赢的效果。

矛盾一解决方案:网店销售、实体店体验,各取所长,合作营销

以用户为导向,在订单和价格处理上持双赢的思路。订单上,运用网络良好的互动性进行产品、品牌宣传、传递信息、获取订单;价格上,严格统一定价或者区别价格,统一定价把网店与实体店的价格差异缩小到可以被忽略的程度,通过网络订购和实体店配送相结合,统一价格、统一采购、统一配送方式;区别价格的情况下,按网络订单销售额按区域,计入经销商的累积销售额中,重新分配利益,或者划分经销商区域配送、售后服务等工作,按订单额的比例返利,解决电子商务与实体销售利益分配问题,创造让大家都满意的价格。

矛盾二解决方案:专属定制,错位经营,市场多元化

经销的批量性,使得市场的产品样式单一重复,随处可见。开发专门用于网络销售商品,错位促销。专属商品只在网上销售,电子商务和实体销售采用各自的竞争策略,由企业做总体战略控制;面向消费市场,为用户提供个性化的、定制化的专属服务,采取买赠、捆绑立减、现金返利、限时单品特卖、赠送饰品等服务,迎合网络用户购物追求低价格的心理期望,解决价格冲突,又保证与网上同类商品相比具有竞争力。同时开拓多元化增值领域,有个性就怕客户不来“试”.

矛盾三解决方案:将电子商务定位为实体销售的补充,整合利用

电子商务虽然方便、价格实惠,但是与实体销售相比,传统实体店提供的消费体验非常重要。实体店可以开展促销活动,如发放优惠券,吸引用户凭优惠券在当地实体店购买可获得相应实惠,扩大销售覆盖面,拉抬实体店的人气;店铺会员制,给成为会员的顾客以更多的优惠,更为全面的服务。利用薄利多销原则,既能保住客户资源,又能收获利润。即便网上开展团购,也不用害怕客户的流失。

矛盾四解决方案:电子商务与实体销售差异化,强化品牌地位

通过差异化设置,平衡因货品重复而产生的矛盾,可以共同维护品牌形象和地位以各自平台商品和服务创造更多顾客,而非争夺顾客。将网络作为处理实体店库存商品的销售渠道。实体店作为高端店,高质高价,网店作为低端店,用于处理实体店的库存或过季商品,把实体店滞销的库存商品拿到线上来扫贷,减轻品牌库存压力。根据产品生命周期划分定位销售平台。产品投入期时,选择在网络上试销或限量版产品展示,此时购买者多是前卫的品牌忠诚者;当产品处于成长期和成熟期时,转入到实体店作为正价新品销售,此时的购买人群是理性的消费者,他们更注重亲身体验;衰退期时,再转入网上低价出货。不同的销售方式对应不同的购买人群,既保证了品牌信誉又强化了市场份额。

5结论

综上所述,新经济下的市场,是网店与实体店相结合的市场,网店以实体店为支撑,实体店以网店为扩展,两者合作,着眼于用户“购物是否便利”,结合实际情况,科学合理地规划渠道结构,安排不同层级、不同平台经销商的利益格局,对电子商务与实体销售进行战略布局,引导两个平台间利益平衡,优势互补,整合可用资源,使其互相促进,“和谐”发展。二者联合才能实现互利双赢,得到更好的发展。

参考文献:

[1]熊爱珍。中国电子商务下的“新经济”发展[J].经营管理者,2011(8)。

[2]薛凤。网店与实体店联合发展探析[J].市场论坛,2013(5)。

[3]牛全保,邹英杰。网店与实体店的渠道冲突探索[J].管理学刊,2012(2)。

[4]罗娟。淘宝双十一2013年350亿2014年600亿:四大武器发力[EB/OL].(2013-11-12)。

[5]吴馆长,盛婷。一个从业者眼中的未来的零售业态:电商、便利店、体验店[EB/OL].(2014-11-28)。

[6]乔艳荣。电子商务与网络营销的关系研究[J].中国市场,2014(19)。

[7]王强。电子商务时代市场营销的新策略研究[J].中国市场,2015(14)。

我处禁止上传文件,相关PDF外文文献有,翻译得靠你自己,希望能满足你的需要,能帮到你,多多给点悬赏分吧,急用的话请多选赏点分吧,这样更多的知友才会及时帮到你,我找到也是很花时间的,如果需要请直接百度 私信 或者 Hi 中留言贴出你在 百度知道的问题链接地址 及 邮箱地址

文献综述就是用资料,只不多有一个比较固定的格式。

主要是,关于你的论文主题,国内外学者提出多点看法和主张。某某学者在某某文章中,就你的论文主题,提出看法认为如何如何

都是这样的语句,写出来就ok了。需要大概七八篇文章的论述,最好是高级的人物写的文章,发表在高级期刊上的。

知网搜索文章,搜出来的文章,看看摘要就能写进综述里了,不用下载,中国知网,搜索

合适采纳啊

不懂可以追问

给你一个,见附件

供参考

手机可能看不到附件,得电脑上网才能看到

余额宝的论文答辩

冻结金额是余额宝新出的“余额宝分期”,延期30天付款。是不会产生额外的利息的。就是说你的钱看上去是付给卖家了,但其实还没从余额宝转出去,还是冻结在里面,这期间你的那笔钱还是会在余额宝里累计算利息,增加利息收益,到期再解冻给卖家。

一般出现支付宝提现司法冻结的提示,可能是大家被人起诉了,被诉前保全导致资产被冻结,不用担心,案子结束后就会解冻,如果大家是卖家用户,出现这种情况大多是商家收到知识产权侵权案,这样大家的支付宝金额就会被冻结,在操作提现时就会提示司法冻结的字样。

还有一种可能就是大家的在某个网商银行操作了贷款,没有及时还款被起诉的情况下,大家各个出口和钱有关的账户资金都会被冻结,这种情况如果大家被冻结资金较大,建议最好是和原告和解,因为案件可能拖很久,大家等不起,赔钱了事,迅速解冻,这也是原告的目的。

出现了以上这两种情况被冻结账户资金的情况下大家该怎么处理呢,具体的处理方法如下:

1、从支付宝官方平台联系客服要案件编码,然后去查案件对应的法官,要到原告号码,就可以协商了解决了。

2、还可以对应诉提出管辖权异议,比如你公司注册地在北京,对方南京的,你先提出异议,进行开庭答辩,主要根据两点,一是非恶意侵权,不能说你完全不知道,只能说你不完全知道,对赔偿资金提出异议,商标法有明确侵权赔付计算方法,但是可能最后都是由法官量度裁决。

参考资料来源:支付宝官网-如何查询支付宝账户中“不可用金额”的具体原因

个人浅谈: 1、题目不是很漂亮,网上理财产品(如余额宝等)对银行的影响 不如改成 网上理财产品(如余额宝等)对金融市场的影响。(余额宝,p2p==都可以拿来讲一下),银行低存储高放贷,加上投资国家项目,代理基金==影响有但是不全面 2、不如谢谢中国与美国/英国,金融市场的监管和金融制度(希望采纳)

不属于,他只是一个第三方的支付形式,余额宝是!!

支付宝属于网购和快捷支付工具,余额宝算理财产品吧

余额宝的毕业论文

例如:金融对我的吸引力。金融是什么,也就是我对金融的了解在毕业以前看来。或者可以的图片想象文章可以想象一下以后金融发展的趋势社会会怎样之类的,反正就是写,天下文章一大抄看你会抄不会抄

金融学(Finance)是从经济学中分化出来的应用经济学科,是以融通货币和货币资金的经济活动为研究对象,具体研究个人、机构、政府如何获取、支出以及管理资金以及其他金融资产的学科。金融学专业培养具备金融学方面的理论知识和业务技能,能在银行、证券、投资、保险及其他经济管理部门和企业从事相关工作的专门人才。

我只能给你分享一些文献,比如这些:1、田晓蕾, 邓乐. 上市公司融资行为对公司业绩的影响——基于对中泰化学案例的研究[J]. 国际会计前沿, 2016, 5(2): 、尹美群, 赵鑫. 上市公司股权结构与公司经营业绩的实证研究——以我国医药行业上市公司为例[J]. 商业全球化, 2013, 1(2): 66-70. 3、李世尧. 股权结构、高管薪酬与公司业绩——来自电力行业上市公司的证据[J]. 国际会计前沿, 2012, 1(3): 、林慧贞, 黄江川. 金融控股公司宣告发行可转换公司债对股票报酬影响与因素分析——以台湾地区为例[J]. 金融, 2019, 9(5): 534-541.

金融专业本科毕业论文的选题方向

这个不甚多吗

如果要分析数据的就比较麻烦一点 不过一样快一些的

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