宝马售后服务毕业论文

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Company HistoryAfter World War I, BMW (and Germany) were forced to cease aircraft (engine) production by the terms of the Versailles Armistice Treaty The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted, followed by automobiles in 1928The circular blue and white BMW logo or roundel is often alleged to portray the movement of an airplane propeller, an interpretation that BMW adopted for convenience in 1929, which was actually twelve years after the roundel was created. In fact, the emblem evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew. The Rapp logo was combined with the blue and white colors of the flag of Bavaria to produce the BMW roundel so familiar today. The early success of the outstanding BMW IIIa inline-six aviation engine, from 1917-18 in World War I, with the Luftstreitkräfte in a limited number of Fokker fighters, as well as a number of prototype "inline-six" fighters from various manufacturers, might have actually influenced the BMW logo's 's first significant aircraft was the BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance.[citation needed] With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful WWII engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-45-era jet-powered "emergency fighter", the Heinkel He 162 Spatz, and was tested in the A-1b version of the world's first jet fighter, the Messerschmitt Me 1959 the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of Germany's ex-aircraft manufacturers such as Messerschmitt and Heinkel. Therefore the rights to manufacture the tiny Italian Iso Isetta were bought using a modified form of BMW's own motorcycle engine. This was moderately successful and helped the company get back on its feet. The dominating shareholder of the BMW Aktiengesellschaft since 1959 is the Quandt family. Stefan Quandt, Johanna Quandt and Susanne Klatten (born Quandt) together own about 46% of the stocks. The rest is in public AG bought the British Rover Group (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct brands including Austin and Morris) in 1994 and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new MINI, which was launched in RecordThe company is a charter member of the . Environmental Protection Agency's (EPA) National Environmental Achievement Track, which recognizes companies for their environmental stewardship and performance. It is also a member of the South Carolina Environmental Excellence Program and is on the Dow Jones Sustainability Group Index, which rates environmentally friendly companies. BMW has taken measures to reduce the impact the company has on the environment. It is trying to design less-polluting cars by making existing models more efficient, as well as developing environmentally friendly fuels for future vehicles. Possibilities include: electric power, hybrid power (combustion, engines and electric motors)hydrogen May 2004 BMW opened a factory in Shenyang, north-east China, in a joint venture with Brilliance China Automotive. The factory is expected to produce 30,000 3 and 5 Series annually. BMW also has plans for a 2nd factory in China where the 1 Series will be produced.

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"匠心修复安心品质"

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金华骏宝行带领大家深入解读BMW售后服务"便捷、信赖、关爱"的核心价值理念，以及选择宝马授权经销商专业维修服务的重要性。

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致词

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精品配件展示

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美味茶歇

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新年画幅与抽好运福袋

每一位宝马的拥有者

之所以选择BMW

一定明白它对于匠心的执着

对于品质的追求

金华骏宝行

用追求完美的匠人精神

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圆满结束期待您的下次参与

金华骏宝行秉承创新、生态可持续发展理念和社会责任的前瞻，在建店十二年以来，深得金华本地客户的信任，成功树立了金华人民自己的宝马店形象。

我们将以客户为中心、以客户体验为中心用强大的创新和系统整合能力和贴心的服务态度为您带来卓越客户服务的购车体验和优质的售后服务。

我们承诺给每一位客户提供轻松、便捷、安全、智能、高效的产品，优质的服务以及高品质的产品是我们不变的经营理念。

对员工负责使员工满意，给每一位员工提供职业发展空间，与消费者的情感共鸣，以人性化的工作环境，承担相应企业社会责任，积极投身社会公益事业，积极纳税，创造就业机会，以提高公司的整体品质与个性化新业务模式，努力争当本地行业标杆！行业新标准！

集自动驾驶的引领者，新能源汽车引领者、未来出行的先行者、未来出行的领导者，技术创新的先行者，金华骏宝行始终坚持创新与发展。不仅拥有专业BMW技术团队，秉承对公众真诚、讲信誉、对公众透明，及时高效，以积极的服务态度迎接客户；更有人性化的工作环境以及优质的售后服务。金华骏宝行以前瞻视角，积极承担企业社会责任。以高质量，环保的产品，安全创新的技术成就了宝马服务专家团队，希望以创新产品与服务，全心呵护您的爱车。以行业领先的工业推动下以及强大的研发体系，确保您充分体验BMW创新产品和无忧的电动出行体验，尽情享受电动驾驶乐趣。

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宝马集团的成功总是高瞻远瞩和承担责任为基石。因此，宝马集团在整个价值链中贯彻新能源生态系统和树立行业可持续发展标准策略，全面极具吸引力的产品责任以及明确的绿色工厂、绿色生产能源承诺已成为宝马集团长期战略的重要内容。

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