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中国啤酒行业正处于调整趋稳期

从啤酒的发展历程来看,我国啤酒行业经历了缓慢引进、高速增长、波动增长和调整趋稳四个时期,目前我国啤酒行业正处于调整趋稳期。

改革开放前,我国啤酒行业基本由外商控制,啤酒产量相对较低,啤酒市场供不应求;

改革开放后,在政策的推动下,我国啤酒企业数量不断增多,开始向大型化、集团化、规模化量产的方向发展,到了上世纪90年代,我国已成为世界第二大啤酒生产大国,仅次于美国;

1993-2013年,我国啤酒行业进入加速整合时期,小型啤酒厂陆续倍大型啤酒厂兼并,行业集中度进一步提高;

2014年以后,我国消费升级趋势日益明显,啤酒企业的产能及产品结构进一步优化,国内高端啤酒升级,进口啤酒国产化。

2020年1-8月中国啤酒累计产量将近2500万千升

我国是啤酒生产大国和消费大国,生产方面,我国啤酒制造已处于成熟期,逐步加大技术研发,朝着中高端啤酒方向发展。需求方面,啤酒行业的消费结构变化、消费升级、单价提升一直是我国啤酒行业发展需求端的主要驱动力。

来自中国酒业协会的数据显示,2019年我国啤酒产量完成万千升,比2018年同期(调整数万千升)增长,产量净增长万千升。人均占有量为升,比2018年下降升。截止至2020年1-8月中国啤酒累计产量达到万千升,同比下降。

中国啤酒行业进入新周期,行业发展继续呈现出量平价升的趋势,啤酒行业品类创新升级加快,产品结构不断优化,中高档需求增长,叠加进口啤酒冲击,吨酒毛利提升,啤酒生产企业市场竞争程度进一步加剧,整体竞争属性从价格竞争向价值竞争转变。

注:根据中国酒业协会,2018年我国啤酒产量数据有调整。

中国啤酒市场消费需求旺盛

啤酒需求方面,我国是全球啤酒消费大国,自2013年消费需求到顶后,国内啤酒销量呈波动震荡下滑态势。根据中国酒业协会啤酒分会的统计数据,2019年啤酒总消费量为万千升,同比增长,人均消费量为升,同比上升升。

注:2019年消费量增速为。

国内啤酒消费需求旺盛,推动国内啤酒销售收入、利润总额增长。根据中国酒业协会啤酒分会数据,2019年,啤酒行业实现销售收入亿元,同比增长,单位产品销售收入比2018年提高。

利润方面,2019年我国啤酒行业实现利润总额增长,单位产品利润上升。利润水平连续两年得到提升,也是近几年啤酒行业利润水平最好的一年。

2020年5月,中国商务部决定自5月19日起五年内,对澳大利亚产大麦征收80%以上的反倾销关税及反补贴关税。由于征收高额关税,澳大利亚大麦的进口单价有所提高,中国国内啤酒价格未来可能继续上涨。

——以上数据及分析请参考于前瞻产业研究院《中国啤酒行业品牌竞争与消费需求投资预测分析报告》。

355 评论

小冷0623

China's wine culture has 5000 years of history, has a long history of wine in our wine culture, the development of long-term process, making many as the "Shen Pin" 'Qiongjiang "wine treasures. I am the principal of Liquor comparison of Chinese and Western culture, and focus on understanding the culture of wine in China history of the development. I think in a different cultural background and different walks of life, different people, and even different frame of mind which was to understand the extent of different ways. For Chinese and Western culture, a different understanding of wine, the key is to make the best wine culture development, better for our services, which require the integration of Chinese and Western cultures of wine. Today, the West's wine culture to a large extent, the impact of China's wine culture, particularly in the tasting the mood in the West tend to be more, can hope to make more Westerners to understand China's fine tradition of wine culture. Talking about China's fine tradition of wine culture, wine and poetry had mentioned the close relationship between the poetry of wine is given a new interpretation of the source of origin so that the culture of wine in a long, and is deeply rooted. From ancient times people do not know the number of Jie Jiu literati ink to write a good poem passed down until today, to express his or hi or bad feelings, a lot of people describe the beauty away. Such as: "grape wine Remanbar" scenery, "Doujiu 100 poems," the passion, "Jiejiuxiaochou worry even more unhappy" analogy, "When the wine song, geometry of life?" Free and easy, "Do not make Jinzun Air-to-month "spirit,"酒逢知己千杯少"the joy of" non-intoxicating liquor drunk people from "conception," ulterior motives "of the Miao Yu," live for today "no alternative , "Yao Zhi Heng Fa Chuen shepherd boy" sad, "hand-crisp red, yellow wine tie up" suffering "Yizuifangxiu" happy, as well, "Zhu Jiuge" Bold, "The Divine Comedy wine," the rough ... ... Liquor heroes were also given to the extraordinary feat, given the strong cultural flavor of life, Cao Cao Quiz cooking wine, toast the invitation of Li Bai's moon, burning the midnight oil to see Zuili Xin Jian, Su asked the Liquor blue sky, Li Qingzhao sleep of course, very strong residual liquor, Huang Fei determined to swig (Southern Song Dynasty in the early years of anti-gold star, and Yue Fei was drinking too much at fault, Emperor Zhao Gou and his mother have let him quit drinking, he listened to the advice immediately broken wine However, he has made under the vows: "Huang Zhi Dao House (the capital of the Jin), and those who swig ears!" In which "those who swig and ears" Hero is full of pride.), In fact, no matter Beixi, those who drink In the wine in the pursuit of life is freedom, forget the life and death for whom the honor easily, in the wine itself to be a real, I think this is what most people understand the essence of the spirit of wine in it! In Europe, especially in the wine and romance to that of France, drink what kind of wine samples with what the wine glass, is the Yidingzhigui. General with a complete set of wine should include a Jiuzun, a set of glass, a set of red wine, a set of champagne glasses, a white wine cup, a liquor glasses. In the glass on the table are also placed special attention. From left to right, the largest number in the cup on the left side, the smallest number in the right side of the cup. So far the most popular European wine is still visible pure crystal cup. Each of the different cup mouth and body shape of the Cup, Cup of different thickness and different designs and different floriation family of Crystal Cup, seemed to represent a beautiful feeling. China in the table, we usually drink the wine of beer, such as Hapi, Qingdao beer, beer and so on snow, or white wine, such as Maotai, Wuliangye, Beijing Wotou II, and so on. In the United States, a lot of people who drink beer. However, I see very few Americans have a direct high concentrations of fine drinking wine, and this is very different from China. Also, I see very few Americans are on the table in a toast each other, we usually drink all of the. Only in certain occasions, we will toast together. This time is usually in a person after the speech, we cross a toast, a person wishing for a person something to celebrate. Think carefully, can be found: the Chinese people are drinking seriously, and look who drink to drink is the atmosphere; in the West attaches great importance to drink wine, depends on what wine to drink, it is necessary to the full enjoyment of wine The delicious. China's ceremonial drinking of alcohol reflects the respect for human beings. Masters of the guests have a fixed seat, have a fixed order of toast. When a toast from the beginning of the master King, owner of disrespect End, is not eligible for other people's respect, if the order of the chaos to deserve to be punished. And a toast from some of the most distinguished guests began to King, a toast to wine full time, that the toast was also a respect for human beings. The younger generation of elders, the lower a toast to the higher authorities to take the initiative to propose a toast, but also pay attention to the first King to do. The Hang Jiuling, Hua Quan, such as drinking etiquette, but also to allow people to drink more alcohol and enjoy the came into being. It is clear that the Chinese wine culture by young and old hierarchy of traditional Chinese culture, ethics, in the course of drinking alcohol on the respect for human beings on the most important position. The rituals of wine drinking in the West, reflect the respect for alcohol. Kam goods to wine and watch their color, smell their fragrance, flavor of their products, to mobilize all kinds of sensory enjoyment of wine. Goods in order to drink, pay attention to drink white wine after drinking red wine, the first products of light and then liquor products of the rich wine, to drink young wine to drink in the long years of wine, in accordance with the laws of taste changes gradually and in-depth Enjoy the taste of wine. The wine's choice, but also around how to fight the full enjoyment of those who drink wine to the requirements of choice. Aroma Cup together so that the tulip-mouth goblet, so full of wine-Shu start of the wine decanter, as well as to master the temperature of wine and drink products specially designed for the thermometer, all in the West reflect on the respect for alcohol, and their Ceremonial drinking, drinking culture is better to appreciate the delicious have been made. In China, wine is often used as a tool, the so-called ulterior motives. Qingmeizhujiu as to demonstrate who is a hero; Cup Mo Jiang Jinjiu stop in order to eliminate forever the same and Seoul worry; bamboo Poets of the Seven Sages, in order to Jiejiu asylum. Wine in the eyes of the Chinese people more as a communication tool in China's wine culture of wine for their own lack of scientific and systematic analysis and evaluation, but also about drinking after he brought a wonderful role . In the West, often drinking purpose is very simple, in order to enjoy the wine and alcohol, in order to enjoy the wine and alcohol. Of course, wine in the West also has the function of communication, but it's more pursuing is how much of the flavor of wine to enjoy. Comparison of wine culture in the West, can be found, the difference between the culture of wine is actually a way of thinking in the West differences. Whether China is the booze or the West tasting, wine culture can all hope that the next time a relatively more and better wine, wine culture can be developed and inheritance, so that more people understand the culture of wine, Enjoy the wine culture! 中译: 中国的酒文化有着5000多年的历史,悠久的酿酒历史使我国酒文化在长期的发展过程中,酿造出许多被誉为“神品”、‘琼浆”的酒类珍品。我这次主要对中西酒文化进行比较,并侧重理解中国酒文化的发展历史。 我觉得一种文化在不同的时代背景,不同的阶层,不同的人们,甚至不同的心情当中被理解的程度,方式也不同。对于中西酒文化的不同理解,关键在于能够使酒文化得到最充分的发展,更好的为我们服务,这就需要中西酒文化相互融合。如今,西方的酒文化很大程度上影响了中国酒文化,尤其在品酒的意境方面更趋向于西方,希望也可以使更多的西方人了解中国酒文化的优良传统。 说到中国酒文化的优良传统,就不得不提到酒与诗的密切关系,诗赋予酒的是全新的诠释,使酒文化源源流长,根深叶茂。从古至今不知多少文人墨士借酒写出流传至今的好诗篇,抒发了自己或喜或忧的感情,描绘了很多让人流连忘返的美景。如:“葡萄美酒夜光杯”的景色,“斗酒诗百篇”的激情,“借酒消愁愁更愁”的比喻,“对酒当歌,人生几何?”的洒脱,“莫使金樽空对月”的气概,“酒逢知己千杯少”的喜悦,“酒不醉人人自醉”的意境,“醉翁之意不在酒”的妙喻,“今朝有酒今朝醉”的无奈,“牧童遥指杏花村”的悲伤,“红酥手,黄縢酒”的苦痛,“一醉方休”的痛快,还有《祝酒歌》的豪放,《酒神曲》的粗犷…… 酒也赋予英雄豪杰们以不凡的壮举,赐予文化浓厚的生活气息,曹操煮酒论英雄,李白举杯邀明月,辛弃疾醉里挑灯看剑,苏东坡把酒问青天,李清照浓睡不消残酒,岳飞立志痛饮黄龙(南宋初年的抗金名将,岳飞曾因饮酒过多而过失,其母及高宗赵构都让他戒酒,他也听从了劝告,立即断了酒,但他却发下誓愿:“直捣黄龙府(金国的都城),与诸君痛饮耳!”其中“与诸君痛饮耳”充满英雄豪情。),其实无论悲喜,醉酒者在酒中所追求的是生活的自由、忘记生死利禄荣辱的轻松,在酒中做一个真正的自己,我想这也是大多数人对酒精神的精髓理解吧! 在欧洲,尤其是在以美酒和浪漫著称的法国,饮什么样品类的美酒,配用什么样相应的酒杯,是有一定之规的。一般一套完整的酒具应包括一只酒樽,一套水杯,一套红酒杯,一套香槟杯,一套白葡萄酒杯,一套烈性酒酒杯。酒杯在餐桌上的摆放也有特别的讲究。从左到右,最大号杯在最左边,最小号杯在最右边。至今最受欧洲人喜爱的酒杯依然是纯净剔透的水晶杯。每一只不同杯口及杯身形状,不同杯壁厚度,不同花饰及不同设计家族的水晶杯,似乎都代表一份美丽的心情。 在中国的餐桌上,大家喝的酒一般是啤酒,如哈啤,青岛啤酒,雪花啤酒等等,或是白酒,如茅台,五粮液,北京二窝头等等。在美国,喝啤酒的人很多。但是,我很少见到美国人有直接喝酒精浓度很高的白酒,这和中国很不同。还有,我极少见到美国人在餐桌上互相敬酒,大家通常都是各喝各的。只有在某些特定场合,大家才会一同举杯。这样的时刻通常是在某人致辞之后,大家交相举杯,祝福某人,为某人某事庆贺。仔细想想,可以发现:中国人饮酒重视的是人,要看和谁喝,要的是饮酒的气氛;西方人饮酒重视的酒,要看喝什么酒,要的是充分享受酒的美味。 中国的饮酒礼仪体现了对饮酒人的尊重。主人,客人都有固定的座位,都有固定的敬酒次序。敬酒时要从主人开始敬,主人不敬完,别人是没有资格敬的,如果乱了次序是要受罚的。而敬酒一定是从最尊贵的客人开始敬起,敬酒时酒杯要满,表示的也是对被敬酒人的尊重。晚辈对长辈、下级对上级敬酒要主动敬酒,而且讲究的是先干为敬。而行酒令、划拳等饮酒礼仪,也是为了让饮酒人喝的更尽兴而应运而生的。显然,中国酒文化深受中国尊卑长幼传统伦理文化的影响,在饮酒过程中把对饮酒人的尊重摆在最重要的位置上。而西方人饮用葡萄酒的礼仪,则反应出对酒的尊重。品鉴葡萄酒要观其色、闻其香、品其味,调动各种感官享受美酒。在品饮顺序上,讲究先喝白葡萄酒后喝红葡萄酒、先品较淡的酒再品浓郁的酒、先饮年轻的酒在饮较长年份的酒,按照味觉规律的变化,逐渐深入地享受酒中风味的变化。而对葡萄酒器的选择上,也是围绕着如何让拼饮者充分享受葡萄酒的要求来选择的。让香气汇聚杯口的郁金香型高脚杯、让酒体充分舒展开的滗酒器、乃至为掌握葡萄酒温度而为品饮专门设计的温度计,无不体现出西方人对酒的尊重,他们的饮酒礼仪、饮酒文化都是为更好的欣赏美味而制定的。 在中国,酒常常被当做一种工具,所谓醉翁之意不在酒。如青梅煮酒是为了论证谁是英雄;杯莫停的将进酒,为的是与尔同消万古愁;竹林里狂歌的七贤,为的是借酒避难。酒在中国人眼里更多的是当作一种交际的工具,所以在中国的酒文化中缺乏对于酒本身进行科学而系统的理论分析和品评,更在意饮用他后带来的美妙作用。在西方,饮酒的目的往往很简单,为了欣赏酒而饮酒,为了享受美酒而饮酒。当然,在西方葡萄酒也有交际的功能,但人们更多的是追求如何尽情的享受美酒的味道。 比较中西方酒文化,可以发现,酒文化之间的差异其实就是中西方思维方式的差异。 无论是中国的豪饮,还是西方的品酒,都希望酒文化能够在以后的时间里比较出更多更好的酒,也可以是酒文化得到发展和继承,让更多的人了解酒文化,欣赏酒文化!

285 评论

lulu酱求好运

查到两篇,如果需要发邮件到我邮箱,,我把全文发给你[1] Kitagawa, S., et al., Effect of soy peptide on brewing beer. Journal of Bioscience and Bioengineering, 2008. 105(4): p. 360-366.[2] Wolf-Hall, C., Mold and mycotoxin problems encountered during malting and brewing. International Journal of Food Microbiology, 2007. 119(1-2): p. 89-94.

244 评论

众有情殇

BrewingFrom Wikipedia, the free encyclopedia"Brewer" redirects here. For other uses, see Brewer (disambiguation).This article is about the commercial brewing of beer. For making tea, see Tea brewing. For homebrewing, seeHomebrewing. For other uses, see Brewing (disambiguation).A 16th-century breweryBrewing is the production of beer through steeping a starch source (commonly cereal grains) in water and then fermenting with yeast. It is done in a brewery by a brewer, and the brewing industry is part of most western economies. Brewing has taken place since around the 6th millennium BC, and archaeological evidence suggests that this technique was used in most emerging civilisations including ancient Egypt.[1]The basic ingredients of beer are water; a starch source, such as malted barley, which is able to be fermented (converted into alcohol); a brewer's yeast to produce the fermentation; and a flavouring, such as hops.[2] A secondary starch source (an adjunct) may be used, such as maize (corn), rice or sugar.[3] Less widely used starch sources include millet, sorghumand cassava root in Africa, potato in Brazil, and agave in Mexico, among others.[4] The amount of each starch source in a beer recipe is collectively called the grain are several steps in the brewing process, which include malting,milling, mashing, lautering, boiling, fermenting, conditioning, filtering, and packaging. There are three main fermentation methods, warm, cool andwild or spontaneous. Fermentation may take place in open or closed vessels. There may be a secondary fermentation that can take place in the brewery, in the cask, or in the specifically includes the process of steeping, such as with making tea, sake, and soy sauce. Technically, wine, cider and mead are not brewed but rather vinified as there is no steeping process involving solids.你自己可以查Wikipedia,输入brewing technology 内容很丰富

217 评论

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