推荐一:Mission: How the Best in Business Break Through (如何将商业突破做到最好) 作者:Michael Hayman, Nick Giles。推荐二:Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart(一个教你如何不忘初心的企业家指南) 作者:Sheryl O’Loughlin, Steven Blank。推荐三:UnMarketing: Everything Has Changed and Nothing Is Different(非营销。大有我天朝功夫里“忘掉招式”“无招胜有招”的意味)推荐四:The Content Trap: A Strategist’s Guide to Digital Change。推荐五: Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes, and Other Mobile Strategies to Grow Your Business(移动是电商的一个趋势。要认清这个趋势该书值得一看)。