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日光浴的懒猫

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Urban Tourism Industry;Core Competence;ConstructionAbstractThe study on core competence was originated from the western countries in 1990s.The theory developed quickly and practiced widely. Urban tourism industry was the subject of tourism and had been recognition by every city in domestic. Every city competed drastically. The issue of core competence of urban tourism industry came to my mind under the above backdrop. The study is aiming at developing and summating the present theory system of this issue as well as the practicing method.The study on core competence of urban tourism industry is a new field in the study of tourism competitiveness. The paper put forward to the paradigm, identification system and development stratagem of core competence of urban tourism industry.The study mainly involves the theory of core competence, regional economics, industrial economics and tourism principles, etc. Combining positive study and normal study, this paper systematically studies core competence of urban tourism industry.The thesis is divided into five chapters. Fist of all, the paper introduces the necessity and significance of this issue, the main content and methods of this issue. In the second chapter, it introduces the origin of the theory, defies the central conceptions. Through comparing the paradigms of tourism competitiveness, the paper builds up an analyzing paradigm of core competence of urban tourism industry. The third chapter expatiate the paradigm of core competence of urban tourism industry, including the basic structure and affect factors, the mechanism of developing, identification characters and index system. The fourth chapter put forward to the stratagem and measures of constructing core competence of urban tourism industry by combining the paradigm, taking Xiamen as a case. The fifth chapter is a conclusion. It generalizes the main research conclusion and the insufficiency in the thesis. ....www.tibet-tours.cnKeywords: Urban Tourism Industry; Core Competence; Construction

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无奇不爱

r u joking mate? 20000 characters!who the hell will do it for u.

89 评论

小喵酱一小只

tourism marketing 参考:

165 评论

细细粒的宝贝

[1] Patterson, T. M.,Niccolucci V.,Marchettini N. Adaptive environmental management of tourism in the Province of Siena, Italy using the ecological footprint[J]. J Environ Manage. 2008, 86(2): 407-418. [2] Bruyere, B. L.,Beh A. W.,Lelengula G. Differences in perceptions of communication, tourism benefits, and management issues in a protected area of rural Kenya[J]. Environ Manage. 2009, 43(1): 49-59. [3] Phillip, R.,Hodgkinson G. The management of health and safety hazards in tourist resorts. World Tourism Organization[J]. Int J Occup Med Environ Health. 1994, 7(3): 207-219. [4] Kozma, C. M. Medical tourism: a role disease management?[J]. Manag Care Interface. 2006, 19(11): 35-36.

239 评论

非飞卖品

1.Phillip. Kotler: "Marketing Management", Shanghai People's Publishing House 2003 2. Ji: "Marketing Guide", published by Renmin University of China, 1989 3. Michael. Porter: "competitive advantage", Huaxia Publishing House 2001 4. Hoang steel made: "Marketing", the Shanghai Financial Publishing 2003 5. Tai Wang: "Marketing in China", Guangzhou Publishing House, 2001 Edition 6. Lan Ling, editor-in-chief "of Marketing", the Central Radio and Television University Press 7. Wu and: "Marketing", Shanghai University of Finance and Economics Publishing House 2002 8.song xiaomin: "marketing case examples and analysis," Wuhan University Press, 1992 9.qu yunbo: "marketing strategy planning," China Business Press, 1994 10. Mr Chan Kin-ping, such as: "Planning and design planning book" The Chinese People's University Press .2002 11. Li: "planning Wang," Capital University of Economics Press, 199712.kotler ,Armstrong Principles of Marketing (9th ed),prentice-Hall,inc,2001 13. Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000 14. Payne,A.chritopher,M.and Peck,H.(1998)Relationship Mketing For Competitive.Oxford,CIM/Butterworth-Heinemaan.15. Perreault,McCarthy.Basic Marketing (12th ed),Richard D Irwin 1996 16. Warren J.Keegan.Global Marketing Management (5th ed) prentice-Hall,inc,1995 17. Valued Prduct Attributes in an Emerging Market-A Comparison Between French and Malaysian Consumers 18. Executive Insights-Global Marketing Management-at the Dawn of the New Millennium 19. Global standardization as a success formula for marketing in central eastern Europe 20. Heterogeneity of regional trading blocs and global marketing strategies 21. IssuesofProductStandardisationintheLeisureIndustry 22. Lessons for pan-European marketing 1.Phillip 。科特勒: “营销管理” ,上海人民出版社2003年 2 。姬: “市场营销指南” ,出版了中国人民大学, 1989年 3 。迈克尔。波特: “竞争优势” ,华夏出版社2001年 4 。黄钢: “市场营销” ,上海财经出版社2003年 5 。邰洼嗯: “市场营销在中国” ,广州出版社, 2001年版 6 。兰陵,主编“市场营销” ,中央广播电视大学出版社 7 。吴: “市场营销” ,上海财经大学出版社2002年 8.song筱敏: “市场营销案例分析” ,武汉大学出版社, 1992 9.qu云波: “营销战略规划, ”中国商务出版社, 1994年 10 。陈建平,如: “规划和设计规划出版的”中国人民大学出版社0.2002 11 。李: “规划王, ”资本经济大学出版社, 1997年 12.kotler ,阿姆斯特朗市场营销原理(第9版) ,普伦蒂斯大厅,公司, 2001年 13 。菲利普科特勒营销管理(第10版) ,普伦蒂斯大厅,公司, 2000年 14 。佩恩, A.chritopher , M.and派克阁下( 1998年)的关系Mketing Competitive.Oxford ,计算机集成制造/布特沃斯- Heinemaan 。 15 。 Perreault , McCarthy.Basic营销(第12版) , 1996年理查德欧文 16 。沃伦J.Keegan.Global营销管理(第5版)普伦蒂斯大厅,公司, 1995年 17 。策划的价值属性的新兴市场,比较法国和马来西亚的消费者 18 。执行Insights的全球市场营销管理,在新千年来临之际 19 。全球标准化是一个成功的公式营销中东欧 20 。异质性的区域贸易集团和全球市场营销战略 21 。 IssuesofProductStandardisationintheLeisureIndustry 22 。教训泛欧市场

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