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翻译在职硕士论文开题报告

论文题目:从顺应论的视角看企业外宣翻译中的语篇重构

1、选题意义和背景

随着中国加入世界贸易组织,中国企业的对外联系也日益增多。中国企业要想打入国际市场,提高在国际市场上的知名度,企业网站或宣传册上的企业简介扮演着十分重要的地位。通过阅读企业宣传资料,读者可以看出企业外宣材料既有关于企业的基本信息介绍,也有企业所做的文字上、句法上、结构上的这染来达到推广企业、大市场的目的。汉语企业外宣材料的翻译在英译过程中会涉及到与目的语不同的语言习惯、行文方式以及文化因素、社会政治因素、心理因素和审美因素等,这就需要译者对原文本做出适当调整,从内容和形式上对语篇进行重构,以此实现对交际意图的顺应。根据赖斯的文本类型说,本文有三种类型,分别是“信息型”、“表达型”和“诱导型”.笔者认为,企业外宣翻译属于“信息型”和“诱导型”文本兼而有之,而且更侧重于“诱导型”.因此,外宣翻译要更加注重文本的交际功能,要更多的考虑如何使译文所传递的信息更便于目的语读者理解和接受,并让读者产生共鸣,继而付诸行动,实现译文预期的功能。

比利时语用学家维索尔伦(Verschuem)提出了顺应论,将语言的使用过程看做语言为顺应不同的交际目的和交际对象进行动态选择的过程。因而可以从顺应论的视角研究语言使用。翻译作为一种特殊的交际方式,也可以从顺应论的视角对其进行研究。优秀的企业宣传材料不仅会提高企业的知名度,还会为企业带来不可估量的经济效益,因此任何一个想打入国际市场的企业务必在其外宣材料的翻译上做足功夫。由于中西方文化背景、历史渊源、生活环境的不同,译者在翻译企业外宣材料时为了获取目的语读者的认可并激发他们付诸行动,就要顺应目的语读者的阅读习惯、审美习惯以及心理因素、文化因素等对原文做出形式上和内容上的调整,而这一顺应的过程也是语篇重构的过程。本文突破性的将顺应论与语篇重构结合起来,并结合西麦克展览公司宣传材料和海天调味食品股份有限公司宣传材料及其翻译,试图从顺应论的视角分析企业外宣翻译中的语篇重构现象。

2、论文综述/研究基础

1987年维索尔伦(Verschueren)提出顺应论之后,在语用学界引起了很大反响,不久国内学者就将其引进到中国来。国内学者不仅从理论层面对顺应论进行研究和探索,而且将顺应论应用到翻译理论和实践、外语教学、二语习得、文化传播等领域。在这些领域中,成果最大的当属顺应论对翻译理论和其应用的研究。我国真正将顺应论引入翻译研究开始于21世纪初。

1 国外顺应论研究状况。

比利时语用学家维索尔伦(Verschueren)在《IprA工作文集》(IprA WorkingDocument 1) (1987, 45-48)中发表了一篇名为《作为顺应论的语用学》,标志着顺应论的提出。1995年,他较为详细并系统地在他主编出版的第一本《语用学手册》(handbook of Pragmatics)中对顺应论进行了进一步阐述。他认为,语言的使用过程就是语言为顺应不同的交际目的和交际对象进行动态地选择的过程。他将语用学描述为关于语言整体的、功能性综观,并将语用学定义为语言和交际在认知、社会与文化方面的研究。1998年,阿萨卡瑟(AsaKasher)主编的《语用学的关键概念》Pragmatics;: Critical Concepts)论文集中,维索尔伦发表了一篇名为《交际动态过程的语用模式》(v4 Pragmatic model for the dynamatics of communication )的文章,主要研究了顺应论中顺应的动态性。1999年,在他的专着《语用学新解》(Understaning Pragmatics)中,维索尔伦强调了语用学的地位和作用,这本书的出现标志着顺应论走向成熟。该书主张把语用学当作一种研究视角,突破了以往学者将语用学看作语言学的一个核心分支(语音学、音位学、形态学、句法学、语义学)的看法,而认为语用学是一种语言功能的视角或纵观,贯穿于语言学研究和使用的方方面面,可以照应到语言的各个层次。运用这一视角,可以研究不同的语言材料。这是一种研究方法上的革命,可以为语言的不同层面进行语用分析,也为语用学的学科性质进行了重新定位。

2 国内顺应论研究状况。

钱冠连是国内第一位将顺应论引入中国进行研究的学者。在他发表在《外语教学与研究》上的《语用学:语言适应理论----Verschueren语用学新论评述》(1991,62-66)的文章中,将维索尔伦对语言适应包括五个方面,即适应的对象、层次、阶段、领悟程度和适应策略进行了分析,并且就语言适应、选择和语言功能综观三者的关系进行了探讨,认真分析对比了维索尔伦的语用学新论和以往的语用学的区别。他还在《外语教学与研究》上发表了一篇《语用学:统一连贯的理论框架J.Verschueren〈如何理解语用学〉述评》(2000,230-232),该文章首先解释了语用学综观论的理论源头。维索尔伦从Morris的理论中得出了任何规则里都有语用成分,也能从不同的语言成分中审视到语用视角。其建设性意义体现在将语用学从语言学的并列学科出分割出来,使其不再属于语言资源的语言学,而是加入到语言使用的语言学去,作为是一种语言综观和视角来研究和使用,这不仅仅可以解决语用学问题,还为今后人们从语用学角度解释其他问题提供了一种新的视角。

国内除钱冠连外,2007年何自然主编的《语用三论:关联论顺应论模因论》一书也对维索尔伦的顺应论进行了详细介绍和评述。和以往语言学及语用学着作不同的是,该书紧紧把握住语用学研究与发展的方向,集语用学的三个前沿理论(关联论、顺应论、模因论)为一体来向国内读者进行西方翻译理论的介绍。

关于顺应论的部分,该书介绍了顺应论的理论来源、顺应论的三个核心概念、顺应论的视角观、顺应论的分析维度、顺应论的应用等。本书中理论与实例有效结合,为读者展现了顺应论的完整框架及其应用。该书指出,顺应论是宏观语用学的核心,顺应论为我们提供了一个研究和探讨语用学的全新视角。谭晓晨发表在《外语与外语教学》上的《语境的动态研究一--维索尔伦的语境适应论评介》(2000, 50-52)中介绍了维索尔伦的语境适应论,探讨了语言和语境互为构建的动态关系,指出动态生成的语境观是对传统语境研究及时而必要的补充。孙炬发表在《山东大学学报》上的《维索尔伦顺应论的语言哲学观》(2007,51-55)从语言哲学的立场阐释了维索尔伦的顺应论。语言的使用是哲学立场的反映,纵观维索尔伦的语用思想,折射出体现在意义观、心理认知观和语境观三个方面的语言哲学。此外,刘正光、吴志高从哲学、心理学以及语言学的角度论述了顺应论的理论基础,除了对语言顺应论做出肯定,他们还指出“将‘顺应’看成一把万能的朗匙,以解释所有的语言运用,有运用过度之嫌”(李元胜,2007:124)。

中国学者不仅专门对顺应论进行研究,还将其与其他理论结合或者将顺应论应用到不同的领域。在利用顺应论对其他问题进行研究的过程中,顺应论对翻译的研究占据多数。

从理论研究的角度来看,有的学者侧重于顺应论对翻译理论研究的启示,戈玲玲在发表在《外语学刊》上的《顺应论对翻译研究的启示----兼论语用翻译标准》(2000,7-11) -文中,为我们展现了语用翻译理论的发展历程,它超越了以往语言学研究的框架,将翻译看作是一种动态的信息交流活动。文章还指出,根据顺应论,语言和语境之间的顺应是一个相互的过程,两者可以相互影响,同样,翻译作为语言转换的过程,也会涉及到原语和目的语之间的相互顺应,这种顺应应该以满足交际双方的需要为目的,对交际语境、语言的选择和语言结构做出改变。

有的学者从顺应论的角度分析翻译策略和方法,王建国发表于《外语研究》上的《从语用顺应论的角度看翻译策略与方法》(2005,55-59) -文中,针对国内外翻译界对翻译方法和翻译策略的争论,他指出直译、意译、归化、异化只是翻译方法,而不是翻译策略,动态顺应才是翻译策略。同时,他还指出翻译的过程和结果是动态顺应的过程和结果。

顺应论在与翻译结合的过程中,学者们除了从翻译理论研究的角度分析和阐释顺应论对翻译研究的意义外,还将顺应论应用到具体的翻译实践中去,比如文学作品译作分析、应用文本译作分析,同时还有学者将顺应论与语用策略研究、外语教学研究、跨文化交际等方面联系起来。

叶苗在其着作《应用翻译语用观》COn Pragmatics Translation from theperspective of Pragmatics)中,首先对应用翻译进行了定位,然后从语用学的角度研究应用翻译。同时她主张以顺应论为基础来讨论和解释异化,并以《选美中国》为例,结合应用翻译中“异化”和“归化”之争,提出了在对具有中国文化特色的应用文本翻译时,译者可以采取异化策略,担负起传播中国文化的使命,扩大目的语读者的文化语境、认知语境,激发他们对中国文化和传统的兴趣和探索,增强我国软实力。

纵观国内顺应论的研究现状以及顺应论与翻译结合的研究现状,可以看出在顺应论对翻译的结合方面,研究者几乎都是从文学翻译、应用文翻译的角度进行研究,而且很多研究还是局限于维索尔伦顺应论的推介和重申,缺乏创新点,并且对理论的适用范围没有做出明确规定,导致了顺应论在很多领域的误用和滥用。

3、参考文献

Reiss, Katharina. Translation Criticism, The Potential &上海外语教育出版社,2004.

Verschueren, Jef. Understanding Pragmatics. Beijing: Foreign LanguageTeaching and Research Press. 2000.

戈玲玲。《顺应论对翻译研究的启示--兼论语用翻译标准》[J].黑龙江,外语学刊。2002 (3) :7-11.

公海燕《顺应论视角下广告翻译研究》。2012.

何自然。Pragmatics and CE/EC Translation [J].北京‘外语教学。1992 (1) ; 19-25.

何自然。《语用三论:关联论顺应论模因论》M.上海,上海教育出版社。2007.

何自然,冉永平。《语用学概论》[M].长沙,湖南教育出版社。2002.

胡芳毅,贾占波。《外宣翻译:意识形态操纵下的改写》[J] ?上海,上海翻译。2010⑴:23-28.

蒋澄生,廖定中。《语用学需要“顺应”潮流--顺应论的几个关键概念述评》[J].广州,广东工业大学学报。2005 (1) : 68-71.

贾文波。《应用翻译功能论(第二版)》[M].北京,中国出版集团公司。2012.

李明。《商务英语翻译(汉译英)》[M]?北京,高等教育出版社。2007.

李元胜《顺应论在中国的研究综述》[J].成都,成都大学学报 2007⑶:123-126.

刘恩祥,刘颖,李哲。《论语言顺应的动态性一基于广告语言的分析》[J].佛山,佛山科学技术学院学报(社会科学版)》。2011 (1) :70-73.

卢立程《企业对外宣传材料翻译中的语篇重构》[J].肇庆,肇庆学院学报。2007⑶:53-56.

钱冠连。《语用学:统一连贯的理论框架--J. Verschueren〈如何理解语用学〉述评》[J].北京,外语教学与研究。2000(3) :230-232.

钱冠连。《语用学:语言适应理论一“Verschueren语用学新论评述》[J] ?北京,外语教学与研究。1991(1):61-66.

孙炬。《维索尔伦顺应论的语言哲学观》[J].济南,山东大学学报(哲学社会科学版)。2007 (6) :51-55.

潭晓晨。《语境的动态研究-维索尔伦的语境适应论评介》[J].北京,外语与外语教学。2002 (6):50-52.

王建国。《从语用顺应论的角度看翻译策略与方法》[J].南京,外语研究。2005(4) :55-59.

叶丽萍《顺应论在企业简介汉英翻译中的应用》。2012,叶苗。《应用翻译语用观研究》M.上海,上海交通大学出版社。2009.

张运桥,严敏芬。《语用三观:关联论、顺应论、模因论评介》[J].广州,外语艺术教育研究。2009(3) :36-38.

349 评论

『刻骨銘心』%

这题目英文翻译的就有问题。。

298 评论

道生一,三代二

Name is translation often occurred in ingredients. It seemingly small component, but it is bad to can cause many misunderstandings and then. Translation even difficult difficult in its profound cultural connotations, and the source language and target language different expression and accept culture way. To appropriate and scientifically translation gaudentia, must comprehend the profound cultural connotation and to follow certain translation principles, make even in both languages can be correctly understood, and do not break the source language characteristic. This paper tries to Chinese name cultural differences, naming conventions comparison, Chinese and western literature works named after people cultural connotation and so on several aspects to explore even translation principles. A Chinese and western even cultural differences Name and name from 1.1 arranged sequencing see Chinese and western names cultural differences Have surnamed famous common features of the eastern and western people, but in the name of the permutation order is inverted: Chinese (li si) name permutation order is: the name is prior, name behind, While the westerners (George Bush) name permutation order by contrast, name prior, surname last. This surname and name different permutation order is east of traditional culture in different names. Name embodied on the code, and embody family name is individual code of Chinese and western names. In this name and name permutation order is orientals in "universality and individuality" relationship held by different idea reflected. In general supreme, "three cardinal guides emphasizes so-called p-five" of Chinese traditional culture, which is inevitable represents the fathers, family's "surname" prior, who represent the individual, human symbols -- "name" last. By contrast, westerners are stress individual character, respect personal independent personality and subject consciousness, therefore represent personality conception of "name" were put in front, and represents the common surname "concept" rear. The Chinese to "surname" hotly-contested three-week dash across, inspect if "sacred", While the westerners to "surname" is watching very light, very casually. Second, the Chinese and western naming conventions comparison 2.1 named principle Chinese name of total principle is: the form significance is beautiful, choose lucky words: such as "happiness", "wealth", "ting" etc, Or choose refined characters, such as "jia", "ag.bone" etc. We compare the Anglo-American name: Nancy (Nancy, meaning "elegant", Helen (Helen, meaning "sunshine", Frances (Frances, meaning "freedom", it can be seen in principle differences. Naming names from the west principle can be reflected in this sentence, that is "take a good name is better than riches", But Chinese naming principles might as well as "auspicious life, summarize grave life". 2.2 naming convention Chinese naming rich and colorful, reflects the nation in different social, different era of ideas, meanwhile reflected people's aspirations, ideal, etc. (1) the birth horoscope name. This is the Chinese a named custom, birth horoscope and gold, wood, water, fire and earth "five elements" to calculate, see lack a printing line is used the word name, like "f", "water", "sawasaki sichuan, etc; RunTu" Westerners natural don't believe this sets. (2) to be born time fame. Such as "chunsheng", "dawn", "song", Western naming, no this method. (3) ranking order name. Such as: "zhang SAN", "li si", "the king", The Anglo-American children ranked according to metal, such as: "ranking arrangement for the Gold (long children Gold) : Gold and Silver (Silver for children times) : ShiEr eph. (4) parents surname name. Such as: father's song, mother's name Korea, daughter named SongHan (harmonics). (5) to parents look forward to name. Such as: LiFuQin, Ruth (rose), meaning "beauty". (6) birthplace name. Such as: WangHuSheng, Scott (Scott), etc. . (7) on animals and plants for life. Such as: dragon, wild goose, tiger, chicken, rumei, Ephraim; etc. British and American names: started (Rose), Lily (lilies), etc. In addition, there are many Chinese to fame, use fixed degress word mean generation degress, make a cycle, from generation to generation. Three, sino-foreign literature works named after people cultural connotation of perspective Works of literature creation, character name selection is very important. Because in the characters, according to the purpose of writing, in order to deeply reveal characters' personalities, indicating that the fate of the characters, and end always carefully and cautiously for character select name. And, as in the names and nico panov society in his book "the more famous said, master, the more for his work carefully choose name hero." this means its connotation more rich, translation should be more ZiZhenGouZhuo, certain translation guiding principle is necessary. To sum up, the Chinese and western names reflect the differences between Chinese and western culture differences. Names is the carrier of culture and the mirror image, names and cultural change together. In symbiosis named after people more reflects different customs. Literary works named after people usually have clew character and the connotation of destiny. In translation names to follow "name from master", "conventional", "brief" principle of literary works middleman. The name of the translation and processing according to different circumstances, follow the coexistence and free translation, "" principle and" translate "refer to the significance of names principle.

121 评论

隔壁老袁无敌

A Comparative Study of Animal Words between English and Chinese[Abstract] In the history of developing process of human beings, some animals always keep relation with human and deeply influence human survival and development to some extent. This close relation repose human’s abounding emotions, like love, joy, hatred, fear and jealousy in animals, so there are lots of animal words in different languages. Words can reflect differences of culture and words are influenced by history, customs, values, and religion. Animal words are given special cultural connotations in different languages. There are many words of animals, such as dogs, birds, sheep, dragons, etc, used in metaphors in the human languages. These animal metaphors have explained the origins of different cultures. Research on comparisons of animal metaphors between Chinese and foreign language provides an answer to the explanations of cultural generalities. Cognitive interpretations of cultural differences or coincidence in different animal metaphors have been reflected from different language levels. Therefore, a reasonable explanation can only be found from the point of view of cognitive science. There are a lot of animal words in both English and Chinese. Their modes of thinking and background are different and they result in the implied meanings of animal words are possibly different. As we known, language is a culture carrier. Culture loaded words play an important role in language.This paper focuses on the similarities and differences of animal words in both Chinese and English. Different cultural backgrounds and ways of thinking result in the different connotation of animal words. To be aware of the different cultures and ways of thinking in the two countries will help us understand the usage of the animal words better, thus understand the language itself much better.[Key Words] Animal words; cultural connotation; similarities and differences 英汉动物词的对比研究 【摘 要】在人类历史发展的漫长进程中, 有些动物一直与人类保持着密切联系并对人类的生存、发展有着深刻的影响。这种关系使得人类对动物产生喜爱、同情、厌恶、恐惧等错综复杂的情感, 人们也常常借动物来寄托和表达人的感情, 所以在英汉两种文化中都有许许多多与动物相关的词汇。同时语言中的词汇反映了文化发展的差异, 由于受历史、习俗、价值观念、宗教信仰等诸方面文化因素的影响, 中英两种语言赋予动物词汇以各自特定的文化内涵众所周知, 在不同语言和不同文化背景下, 每个词除了具有字面意义外, 还有丰富的文化内涵, 即该词所隐含的附带的联想义、比喻义、象征义及带有感情色彩的褒义和贬义等。许多同一动物在不同语言中其语词有着不同的文化内涵。从文化语言学和对比语言学的角度来分析对比中英两种语言中动物词的文化内涵之异同会有助于语言学习。动物词在英汉两种语言中的出现频率都很高。英汉民族思维方式和文化背景不同,同一动物所承载的意义也就会出现差异。通过对动物词文化意义的揭示和研究,不仅可以避免交际中的语用失误,而且对于不同文化的比较与导入有一定的理论和实践意义.语言是文化的载体, 不同民族的语言使世界上的文化呈现出千姿百态。文化差异赋予同一动物词语不同的内涵, 词汇反映了特定的社会文化, 不同的社会背景和文化差异造成了词汇在文化内涵上的差异。通过比较, 人们可以更清楚地感受到英汉文化在动物词语上留下的历史文化差异。本文从同一个动物词代表相同的意义;同一个动物词代表不同的意义; 不同的动物词代表相同的意义; 英汉特有的动物词涵义这四个方面来讨论英汉动物词汇涵义的相同点和不同点。【关键词】动物词;文化内涵; 异同 1. IntroductionIn the history of developing process, human beings keep close relation with animals. They live together on the same earth, and they have great impact on each other. This close relation reposes human’s abounding emotions, like love, joy, hatred, fear and jealousy in animals and results in the emergence and enrichment of animal words in different languages. However, different people from different countries have different ways of thinking and social backgrounds. Therefore, the implied meaning of the words that have the same denotations may be totally different. They are given special cultural connotations for the different social backgrounds and national conventions. And as it is well-known, both English and Chinese have a sea of animal words, which are endowed abundant cultural connotations. So, this paper tries to discuss the cultural connotations of animal words both in English and Chinese from the following aspects: the words refer to the same animal with the same connotations; the words refer to the same animal but with different connotations; the words refer to different animals with the same connotation; the words refer to the same animal but only has connotation in English or Chinese. With comparison, the English learners can better understand the usage of the animal words. 2. The worth for the comparison of animal words between English and Chinese“Cultural connotation refers to the general meaning including connotative meaning and cultural meaning carried in different cultural circumstance. It includes the meaning added and the amplified meaning under special social and cultural background, and also includes the emotions and attitudes of some particular cultural colony.”[1] As we have mentioned above, different social backgrounds render diverse cultural connotations to different languages. Therefore, even if animal words of different languages have the same conceptual meanings, their connotative meanings are not totally the same. As we all know, English has become one of the most open languages around the world. Since it was born, it has never stopped its self-development and meanwhile assimilated other’s cultural essence from different countries. As the result, it can be sure that the animal words in English language have rich cultural implications. And Chinese, as one of the oldest languages in the world, has evolved over 5000 years. The animal words in Chinese have their own specific cultural connotations as well. Fore these reasons, it is worthwhile to make a good comparison of animal words between English and Chinese both for the English language learners and Chinese language learners. It can help them get a better comprehension of the intercultural communication as well. 3. The similarities and differences of animal words between English and Chinese3.1. Similar words or similar meaning3.1.1. The words refer to the same animal with the same connotation It is sure that people around the world live in similar surroundings, so they will have similar thinking on some aspects. When they learn some animal words from their basic cognition to the world, these animal words are endowed with the same cultural connotation. For example, regardless of English or Chinese culture, the animal, fox is the symbol of crafty. Phrases: old fox; play the foxSentences: (1) She is as cunning as a fox, you’ve got to watch her. [2] (2) I could not help reflecting on the strange by which the old fox had saved himself. (3) Are you sure you can trust that man------he is such a sly old fox. [3] Fox also means sly crafty and doubtful in Chinese, for example: (1) 狐假虎威: the ass in the lion’s skin;(fig) bully people by flaunting one'spowerful connections.(2) 狐狸尾巴: fox's tail-cloven hoof; something that gives away the evil intention of somebody like a fox tail(3) 狐朋狗友: a pack of rogues; a gang of scoundrels(4) 狐狸精: fox spirit symbolizing a seductive woman(5) 狐疑: doubt; suspicion [4]In Chinese, “old fox” means someone who is very crafty. For example:(1) 他是一只老狐狸,不要轻易相信他说的话。(He is an old fox, whose words cannot be believed.)(

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