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As China's economic situation and economic growth in the changing structure of the domestic commercial banks in which the market is in a rapidly changing, the largest concentration of which is reflected in: the traditional financial companies of deposit and loan business gradually from the media, international settlement, fund management And financial intermediation in emerging areas such as business gradually increase the media, business receipts in the banking structure is changing, gradually rising proportion of new business, reflected in the customer even more obvious. At the same time, with the entry of foreign banks, foreign bank advanced management concepts and product innovation makes the domestic banking sector competition intensified. In the face of change and challenges, domestic commercial banks and the only advantage of the opportunity for the implementation of the strategic restructuring in order to seize the opportunity in change. To open up the domestic commercial banks, finance companies in the field of the new "Blue Ocean", it is necessary to break the traditional mode of development finance from a single "production of the financial" to "finance the production," and "financial transaction" and "financial operations" of the tripartite model of transition , In the transformation of the business to continue to implement the strategy on product innovation, find new profit models; in the management transition strategy will require a new business model or product innovation to achieve a successful business model of rapid replication and rapid delivery, and achieve The new model of strategic change in earnings. RPC mode of operation is to find a domestic commercial banks during the transition strategy for the operation and management model. RPC mode of operation, including the commercial banks in the provision of financial services companies involved in the process of "customer relationship (R)", "banking products (P)", "channel services (C)" in three areas of content management, which broke through the traditional The bank line of financial products for the division of the bank's services under the framework of the business model, the emphasis on business services and flat-efficient, and its goal is to build low-cost, high efficiency, not only the professional division of labor and inter-departmental co-financial companies Business model to enhance the mobilization of internal resources and the ability to integrate, including: professional customer relationship (R) management team in line with customer requirements, be able to provide customers with quality services to customers in order to increase profitability of the banking sector to contribute; standardization of the product ( P) management team based on the rapid changes in the market and the complex needs of customers, the timely development of competitive products to meet customer requirements, contribute to increase the profitability of the product; a full range of channels (C) management team will support business development, And according to different levels of customers with high-quality, flexible, fast and uniform standards of customer service. RPC's business model is proposed in order to solve the existing business model exists in the dislocation between management and lack of communication and the high cost and low efficiency and so on, through R, P, C three functions to ensure the re-positioning in the To meet the needs of corporate clients in the process of division of labor specialization and cooperation in the high-efficiency, and its success can not be separated from the use of the "three-in-one organizational structure" and "consensus-oriented incentive and restrictive mechanism" and "focus on the reunification of the IT platform" of the three pillars . RPC's business model can be effectively implemented to a certain extent, to strengthen the company's centralized financial management, management by enabling customers to more fully and science, can be more focused on the level of customer solutions, while strengthening information communication And sharing to enhance the efficiency of the service. RPC model of how to operate in the Commercial Bank of practical work to fall? We can rely on the work of IT platform standardization of work processes and job responsibilities, "workflow" made in the form of marketing and customer service information in the course of each R, P, C between cycle, so that full information symmetry In order to achieve customers to maximize revenue, product revenue, as well as to maximize the use of cost-optimal. In this paper, through a successful case, we can see more clearly, RPC mode of operation of commercial banks to address the needs of low-cost, high efficiency and provide customers with differentiated services and innovative products that provide effective help. In the commercial banks to seek the company of the financial strategy of the historical period of transition, the new mode of operation of the commercial success of not only commercial banks can raise the value of the services, create a new profit model can also be converted into commercial banks at the core competitiveness and enhance the competitiveness of commercial banks实力. This article is to combine the characteristics of the largest real work, innovative RPC put forward the new finance company business model, and try to operate on the RPC model of how to set up the organizational structure, how the functions of the position, how to assess and establish what kind of IT work Platform, how to work the implementation of the specific issues were discussed, with strong operational guidance.

先到百度文库，找一篇此类文档中文的，然后用有道翻译，或是谷歌在线翻译翻成英 文，然后把英文放上面，中文放下面。希望可以帮到你。如果要找标准的PDF格式外文文 献，可以在谷歌，用英文文献名+空格+PDF 这样比较容易找到。 第一是Google搜索，主要是英文，尤其是其学术搜索，意义大。第二，通过各大学图书馆系统，进入几个主流的出版发行集团。第三，利用网络免费储存、电子书系统。尤其是国外多。1、论文题目：要求准确、简练、醒目、新颖。2、目录：目录是论文中主要段落的简表。（短篇论文不必列目录）3、提要：是文章主要内容的摘录，要求短、精、完整。字数少可几十字，多不超过三百字为宜。4、关键词或主题词：关键词是从论文的题名、提要和正文中选取出来的，是对表述论文的中心内容有实质意义的词汇。关键词是用作机系统标引论文内容特征的词语，便于信息系统汇集，以供读者检索。 每篇论文一般选取3-8个词汇作为关键词，另起一行，排在“提要”的左下方。主题词是经过规范化的词，在确定主题词时，要对论文进行主题，依照标引和组配规则转换成主题词表中的规范词语。5、论文正文：（1）引言：引言又称前言、序言和导言，用在论文的开头。 引言一般要概括地写出作者意图，说明选题的目的和意义, 并指出论文写作的范围。引言要短小精悍、紧扣主题。〈2）论文正文：正文是论文的主体，正文应包括论点、论据、 论证过程和结论。主体部分包括以下内容：a.提出-论点；b.分析问题-论据和论证；c.解决问题-论证与步骤；d.结论。6、一篇论文的参考文献是将论文在和写作中可参考或引证的主要文献资料，列于论文的末尾。参考文献应另起一页，标注方式按《GB7714-87文后参考文献著录规则》进行。中文：标题--作者--出版物信息（版地、版者、版期）：作者--标题--出版物信息所列参考文献的要求是：（1）所列参考文献应是正式出版物，以便读者考证。（2）所列举的参考文献要标明序号、著作或文章的标题、作者、出版物信息。一，选题要新颖。这次我的论文的成功，和高分，得到导师的赞许，都是因为我论文的选题新颖所给我带来的好处。最好涉及护理新领域，以及新进展，这样会给人耳目一新的感觉。二，大量文献做基础仔细查阅和你论文题目和研究范围相关的文献，大量的文献查阅会你的论文写作铺垫，借鉴别人的思路，和好的语言。而且在写作过程不会觉得语言平乏，当然也要自己一定的语言功底做基矗三，一气呵成做好充分的准备，不要每天写一些，每天改一些，这样会打断自己的思路，影响文章的连贯。四，尽量采用多的专业术语可能口语化的表达会给人带来亲切感，但论文是比较专业的形式，是有可能做为文献来查阅和检索的，所以论文语言的专业化，术语化会提升自己论文的水平。五，用正规格式书写参考正规的论文文献，论文格式。不要因为格式问题，而影响到你论文的质量。六，最好在计算机上完成写作过程如果有条件最好利用电脑来完成写作过程，好处以下几点：1，节省时间，无论打字的速度慢到什么程度，肯定要比手写的快。2，方便，大量的文献放在手边，一个一个查阅是很不方便的，文献都是用数据库编辑，所以都是在电脑上完成。提前先在电脑上摘要出重点，写出提纲，随时翻阅，方便写作。3，修改编辑，在电脑随时对文章进行修改编辑都是非常的方便。4，随时存档，写一段，存一段，防止突然停电，或者电脑当机。本人就是吃了这个大亏，一个晚上的劳动，差点就全没了，幸亏男友是电脑高手，帮我找回。否则就恨着电脑，哭死算了。七，成稿打印好交给导师无论你的字写的多么优美，还是按照惯例来，打印出的文字显的正规，而且交流不存在任何的问题，不会让导师因为看不懂你的龙飞凤舞，而低估你的论文。而且干净整洁，女孩子不仅注意自己的形象问题，书面的东西也反映你的修养和气质。八，听取导师意见，仔细修改导师会给你一些关于你论文建设性的意见，仔细参考，认真修改。毕竟导师是发表过多篇论文，有颇多的经验。

Along with the Chinese economy and the change of the structural economic growth in domestic commercial Banks, the market structure is in drastic changes, the most concentrated embodied in the corporate finance: traditional GRC gradually off, international settlement, fund management, financial intermediary, etc, and gradually emerging business income structure of commercial Banks are changing proportion of emerging business clients in rise gradually, particularly in. Meanwhile, with the foreign Banks, foreign Banks advanced management concept and product innovation ability of domestic Banks that increasing competition.Facing the challenge and change, domestic commercial Banks to go only for implementing strategic transformation, changes in shares. To develop domestic commercial Banks company financial field, "new" blue ocean will break the traditional financial development mode, and from a single "production financial" to "production", "trading financial financial" and "operation mode of financial" in transition, establish the transition to the business strategy implementation of product innovation, constantly seeking new profit model, In the transformation of the strategic management requires a new operation mode to achieve innovative products or successful business model, and quickly copy to realize new profit pattern of strategic transformation. RPC operation mode is to look for the discussion in domestic commercial Banks strategic transformation process for the operation management mode.RPC operation mode includes commercial Banks provide financial services company in the process of "customer relationship (R)", "banking products (P)" and "service channel (C)" three aspects of the management, it breaks through the traditional content of banking products in the bank for the line dividing the framework, emphasizing business service operation mode, the service efficiency and flattening target for establish low cost, high efficiency, both professional and interagency collaboration division of the company financial operation mode, improve internal resources conformity capabilities, and mobilize include professional customer relationship management team (R) with customers, to provide quality service for customers, thus increasing the contribution of bank customer profitability, Standardized products (P) management team can according to market changes and complex rapid development of customer demand, the competitive products to meet customer requirements, increase the profitability of products; Comprehensive channels (C) management team to support business development, and according to the different levels of clients, flexible and convenient and standardization of customer service.RPC operation mode is put forward to solve the existing operation mode of department of management, and between the malposition communication costs and inefficient, through R, P, C three aspects of functions to ensure customer demand in the company in the process of specialization and division of labor efficiency and its successful cooperation can "trinity", "the structure of the incentive-restricted mechanism of consensus guidance on the" unity "and" the three pillars of IT platform. Effective implementation of RPC operation mode can be in a certain extent, strengthen financial management, the company centralization customers more fully and scientific management of stratification and can pertinently for different levels of customer demand, and put forward solutions to strengthen the communication and information sharing, and to promote the service efficiency.How to make RPC operation mode of commercial Banks in the actual working in the ground? We can work platform, by relying on IT the responsibilities and standardization "workflow working process, in the form of" customer service and marketing of that each process information in R, P, C, between departments supirior information asymmetry, in order to achieve full customer utility maximization, product utility maximization and cost of using the optimal objective.Through the success of a case, we can see more clearly, RPC operation mode solution for commercial Banks need low cost, high efficient service for the customer provides differentiation and innovative products to provide effective help. In the commercial Banks to seek company financial strategic transition period of history, the new business model not only can improve the success of the commercial Banks, and create new value service and profit pattern can be converted into commercial Banks, enhance the core competitiveness of competitive strength of commercial Banks.This is the biggest characteristic creative mearnwhile, puts forward a new company RPC financial operation mode of RPC, and try to the organizational structure mode, how to function, evaluation, establish how IT works, how to work in platform specific implementation issues discussed, with strong operation guidance.Keywords: RPC operation mode of commercial Banks corporate finance

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