汽车英语毕业论文范文

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本科生毕业论文题 目:我国汽车自主品牌建设研究探讨 学生姓名: 刘 爽 专 业: 汽车车身设计 班 级: 2007级 指导教师: 张天时 2011年1月 摘 要近些年来，搭乘中国车市这艘万吨巨轮，自主品牌获得了令人欣喜的成果。不少车企甚至乘胜追击，推出了面向高端的全新品牌。中国汽车人越来越清晰地认识到，汽车绝不是“四个轮子加四个沙发”那么简单，更不是“论斤卖”那么幼稚，汽车是有品牌溢价的。同样的工序，同样的技术配置，挂上不同的标志，售价有天壤之别。目前我国汽车工业正处于品牌的重新洗牌和崛起阶段,国外汽车品牌不断冲击中国汽车市场,使本来就处于弱势的汽车自主品牌在各方面都受到了极大的冲击。树立自主品牌,发展和提升自主品牌已迫在眉睫。本文从品牌文化建设的角度,以期为我国汽车工业的长期发展和打造有竞争力的中国汽车品牌提出可供借鉴的策略。关键词：自主品牌 汽车产业 品牌建设目 录摘 要 1第一章 国内汽车品牌建设发展现状 21.1国内汽车品牌建设现状 21.2新车型推出加快 21.3品牌并购开始 21.4外来品牌与国内品牌的冲突 31.5 随意降价、损害品牌 31.6广告设计问题 4第二章我国汽车自主品牌建设的问题和重要性 52.1 中国汽车自主品牌建设的重要性 5第三章我国汽车自主品牌建设的问题及对策研究 73.1现阶段自主品牌建设中存在的问题 73.2政府层面 10结 束 语 16参考文献 17致 谢 18绪 论本文首先围绕着品牌战略的内涵、目标和特征进行了理论性分析，并进一步提出了品牌战略的理论研究模型品牌战略的阶段模型。从我国汽车经销企业历史发展阶段、汽车经销企业品牌战略实践中的主要问题两个方面讲述了我国汽车经销企业的品牌战略实践，并指出了我国汽车经销企业的未来发展趋势，以及实施品牌战略对汽车经销企业发展的长远意义。充分运用品牌战略阶段模型，对汽车经销企业在品牌定位、品牌塑造、品牌评价以及品牌发展四个阶段的实施策略进行了分析和研究，并且还在每一个阶段都建立了相应的策略模型。第一章 国内汽车品牌建设发展现状1.1国内汽车品牌建设现状 经过多年的发展，我国汽车营销模式取得了长足的进步。营销模式正在向多样化方向发展，这符合当前汽车市场发展阶段的特点和汽车消费群体的不同需求，适应市场差异化、消费个性化的要求。经营、销售和服务都比较规范的特许经营专卖店，是目前汽车厂家积极推行的主要营销模式，这类规模合理、服务齐全的3S或4S店得到广泛推广。从客观上讲，我国汽车营销总体上处于产品不断更新、价格不断下降、宣传手段不断创新、渠道服务不断拓展提升的阶段。1.2新车型推出加快1月8日，在法国巴黎的标志品牌标识发布会上，其全球总裁让，马克-盖乐，发布了全新品牌战略，并宣布2010年-2012年标致，将在全国投放14款新车型，而知其中的第一款新车---标致408将于本月25日在中国进行首发。截至2009年12月31日，东风标致旗下各个车型全年累计销售突破11万辆，同比增长44%。2010年，除了即将上市的408，还将有一款全新的SUV引入国内，这款新车极有可能就是在欧洲家喻户晓的3008。到2010年末，东风标致希望将现有经销店的数量从280家增加到340家，以实现东风标致全面飞跃的战略目标。1.3品牌并购开始 面对激烈竞争的中国市场，外资品牌增大了在中国进行品牌整合的力度，一个以合资外方主导的品牌重组与整合全面展开。长安福特、江铃汽车的整体品牌整合，是年底报出的汽车产业重大新闻事件;而东风日产重组了郑州日产，上海通用对金杯通用的重组都已经接近尾声，上汽集团未来可能对江西五十铃和重庆重汽重组，大众也积极在中国加强领导力量，试图将南北大众整合在一起，这些都说明汽车产业己经开始进入了战略重组阶段。有专家预言，未来5年，中国汽车企业的总数量，将下降到10家左右。除了上述外资重组外，中方在整合资源基础上主导重组，和中方为了优势互补而进行的强强联合，也开始在酝酿之中。 1.4外来品牌与国内品牌的冲突 我国大部分合资汽车企业在品牌方面奉行的都是“拿来主义”，引进车型的同时也引进品牌，汽车营销基本上都是“为他人作嫁衣”。即便如此，一些外资品牌进入中国市场之后，也开始出现水土不服的现象，如何针对中国消费者的心理和个性需求来实现品牌的本土化，是所有企业都面临的一个课题。另一方面，自主品牌由于外资品牌和自身营销不力的原因，发展缓慢。如一汽红旗轿车正逐渐被市场边缘化，只有靠马自达来延长红旗品牌的生命，而吉利、奇瑞，经历了两年的高速增长后，价格低廉的优势不再出现，丰田、通用对其知识产权的诉讼也折射出民族汽车工业在产品研发方面的劣势。1.5 随意降价、损害品牌 近几年来，新车上市时加价销售似乎己成为一种普遍现象，尤其以广州本田生产的新雅阁(ACCORD)、飞度(FIT)和上海通用的别克凯越(EXCELLE)为甚，其他车型上市初期也是短暂炒一阵子，只是持续时间不如上述三款车长。由于炒车现象的存在，购车者多付了钱，欲购车者却多付出了等待的时间，对他们都是不公平的，长久下去，企业和经销商就会给外界一个非诚信形象。与加价相对应，一些企业也出于“赚快钱”的心理，定价策略也出现随意性的倾向，新车上市时定价偏高，一旦市场反应不佳，便马上宣布降价。如江淮瑞风(Refine)上市仅三个月，最高降价幅度达6万元，本来企业降价是想制造热点，但频频降价反过来会助长消费者持币待购的心理，对销售无益。更重要的是，每一次降价都是对己购车主的一种伤害，而准备购车的消费者也会怀疑企业的利润率到底有多少，这都会令企业的品牌形象大打折扣。1.6广告设计问题 翻开报纸、杂志，打开电视，汽车广告扑面而来，但很少有广告给人留下深刻的印象。在广告的媒体投放策略方面，一些汽车企业的随意性更加明显。他们选择媒体的依据，不是媒体的有效发行量和媒体影响力、媒体目标受众与产品目标受众是否重叠，而是与媒体广告部门负责人(业务员)的个人关系。第二章我国汽车自主品牌建设的问题和重要性2.1 中国汽车自主品牌建设的重要性 2.1.1发展自主品牌的重要性目前从世界汽车工业发展史中国汽车工业现状来看，中国汽车工业的发展壮大离不开自主品牌，努力培育自主品牌是中国汽车工业发展壮大的必由之路，中国汽车市场正进入蓬勃发展的活跃期，同时我国为汽车工业征得的五年保护期已过近半，自主品牌的发展面临空前的机遇和挑战，中国汽车必须冲破传统的观念和束缚，以与时俱进的精神，打破种种束缚，是中国汽车走向健康发展的轨道，坚守和发展自主品牌，在开放中走自主发展之路，是中国汽车工业发展的必然选择。2.1.2建立自主品牌是提升我国汽车产品自主开发能力的必然条件我国汽车产业20年来的合资政策无论在增加劳动就业，培养技术人员、输送管理经验、传播营销理念等各方面都做出了极大贡献。然而，在大量的合资中，我们不仅没有掌握国外先进技术，明显的提高我国汽车产业自主开发能力，反而丢失了原有的品牌和研发能力，中国汽车企业自主品牌汽车企业十分重视产品的价值和作用，大多数厂商仍然以广告促销、渠道建设、产品推广为主导，对于品牌的建设还未能引起足够的重视，而且广告诉求也大同小异，并不能明确的传播品牌的个性，随着国内汽车市场竞争的加剧，停留在产品层面上的价格竞争和单纯的促销手段最终导致的结果不仅是市场份额的减少和利润的下降，更为严重的是自主品牌价值的流失。自主品牌的载体，与其说是汽车产品，倒不如说是汽车的自主品牌，自主品牌解决是技术的生存权的问题，所以，自主品牌对提高自主开发能力来说是必不可少的前提，建立自主品牌是提高我国汽车自主开发能力的必要条件。据联合国工业计划署最新统计，世界名牌占全球品牌不到3％，而其产品却占了全球市场的40％以上，销售额更占据了全球50％左右，个别行业(如计算机软件)则超过了90％，这说明现代经济的竞争已经从产品竞争的时代转入了品牌竞争的时代。在国际市场上，因为产品越来越同质化了，产品之间的物理属性已经相差无几，不能很好的满足消费者的情感和精神的寄托。所以品牌不仅带来产销量的不同，更是产生巨大的经济效应。可见，在现代竞争激烈的市场中，品牌已经跨国公司作为控制资源的配置资源，抢占和控制市场的利器，简而言之，中国汽车自主品牌的发展道路，就是其于国际汽车巨头品牌的博弈过程，未来10-20年，中国能否诞生世界级的跨国汽车工业集团，能否培养出自己的全球品牌将是中国汽车工业成败的一个重要标志 第三章我国汽车自主品牌建设的问题及对策研究3.1自主品牌汽车市场表现自主品牌面临的形势可谓严峻。从近三年的市场表现看，自主品牌一直处于领先地位的A0和A00市场的份额逐年下降，其中特别是A00级市场，自主品牌的市场份额从2008年的7.7%降到2009年的7.3%，今年上半年降至6.9%。 “国家鼓励小排量车只是一个口号，所以自主品牌现在日子相当难熬。 ”在第七届中国汽车营销首脑风暴上，全国乘用车联席会秘书长饶达的一番话让自主品牌汽车的经营者感受到了一丝寒意。饶达表示，汽车下乡政策取消以后，明年自主品牌可能是最困难的一年。目前，我国汽车企业已经开始重视品牌，许多大型汽车厂商开始进行“品牌专营”和“品牌专卖”。但是，对于品牌的真正内涵，我国大多数企业还没有真正理解，经常把品牌与企业、品牌与产品甚至品牌与市场销量简单地混为一谈。从中外企业品牌经营状况的对比可以看出，目前，我国汽车品牌经营依然存在有待解决的问题，主要表现在以下方面：3.2自主品牌建设遇到的问题及对策分析3.2.1亟待提升自主研发能力 自主品牌由名称、标识、知识产权、资本规模等几大要素组成，其中最为重要的知识产权的核心内容就是自主研发技术。自主开发是自主品牌的核心与关键，缺少核心技术和自主研发能力的自主品牌是没有生命力的。然而，我国汽车产业通过20多年来“以市场换技术”的合资发展模式并没有如愿以偿地换来核心技术与自主研发能力。据专家统计，从产品的技术性能来看，我国整体轿车水平几乎落后于发达国家10年，生产工艺水平落后20年，开发设计水平则落后30年。跨国公司在汽车整车以及发动机、变速箱等关键总成的设计开发领域，一直不愿在合资企业开展实质性的研发工作；在技术转让费、关键设备及零部件供货价格等方面，也提出了苛刻条件。虽然合资企业大部分已建立了研发中心，但这些研发机构很少开展实质性的研发活动。近年虽然开始有少部分合资企业开始了一些开发尝试，但主要是产品的局部改进，离整车开发还相当遥远。 同时，我国在研发人才的数量方面也严重不足，和发展自主品牌的需求之间存在着明显的落差，同汽车工业强国相比差距甚大，这已是各方面公认的事实。例如，在欧美发达国家，汽车行业从业人员中技术人才约占30%，我国则不足8%。据有关资料显示，我国发展自主品牌的技术人才约需10万人，目前仅2万余人，缺口达80%。这么大的缺口仅靠高校汽车专业的毕业生来填补在近期是不可能的，需要一个较长的时期才能完成研发人才的基本积累。3.2.2提高品牌经营意识 我国汽车企业大多数缺乏品牌经营意识，忽视品牌的资产价值对企业持续发展的巨大作用，没有从战略的高度来打造知名汽车品牌，谋求长远发展，而是急功近利，仅仅关心汽车的产量和销量。至1997年，我国汽车企业利用外资已达14亿美元，“桑塔纳”等一些品牌的国产化率已达70%以上，但是，这些产品的品牌仍不在中方，人们看到的只是越来越多的“洋品牌”占据国内汽车市场。 同时，我国汽车企业普遍缺乏创造品牌、保护品牌、发展壮大品牌的品牌经营意识，甚至引起争端。发生在汽车界的两条“金龙”（厦门金龙和南京金龙）各持半块“金龙”商标的诉讼案例，就是品牌保护和品牌经营意识淡薄的典型例证。3.2.3明确品牌定位 品牌定位是国外汽车品牌普遍具有的重要特征。它可以帮助品牌树立形象，有助于品牌传播，也体现品牌的个性。如“本田”、“丰田”的轻巧和节能：“凯迪拉克”的豪华和气派：“奔驰”的高质量和卓越的性能，以及“法拉利”的速度和个性。这些品牌的定位迎合了消费者心理需求，并形成共鸣，从而有效地增强了消费者对品牌的忠诚度。 而我国汽车业往往忽视对品牌个性化特征的塑造。品牌缺乏内涵和鲜明的特征，没有构成对某一特定消费群体产生吸引力的要素。对同一款车常常有多个不同的诉求点：想追求卓越品质，还要标榜经济实惠；想诉求豪华舒适，还要实现大众化，以至品牌形象模糊，定位混乱，让消费者难以选择。 国内的汽车制造商现在纷纷推出针对不同目标客户的子品牌和车型，细分市场这个词成了制造商最喜欢用的词汇。从表面上看，针对不同的消费者采取不同的产品策略和定位似乎符合市场规律。但事实上，在当前的市场条件下，匆匆推出众多子品牌的结果，就是在每一个细分市场上都没有达成最强势。而那些定位很接近的子品牌或者子车型更是混淆了客户的视线，使客户不能清晰地识别品牌。 比如南京菲亚特在菲亚特这个品牌下先后推出的派力奥、西耶那和周末风，这三个子品牌的定位接近，像派力奥、西耶那和周末风就是在一个平台上派生出的三款车型，目标客户的差别细微，确切地说更像是三个车型。很多客户喜欢菲亚特这个散发着意大利气息的品牌，可是当他面对派力奥、西耶那和周末风三款细分车型的时候，不知道该选择哪一款，不知道自己是属于哪个细分市场的客户群。3.2.4重视品牌内涵 国内很多汽车企业在如何塑造品牌的问题上陷入误区，把品牌推广的重点放在了广告和和促销等品牌传播方式上，妄图通过媒体炒作来提高品牌的知名度，忽视了对品牌内涵的有效性传播，对维持品牌的基本元素缺乏深入研究，针对目标消费群体进行的有效营销和渠道建设工作也不完全到位，造成了品牌知名度与美誉度、忠诚度相背离的尴尬局面。 从目前的情况看，吉利汽车的品牌有一定的知名度，但美誉度偏低，品牌联想较差，品牌形象低端，几乎没有品牌忠诚度，品牌表现始终差强人意。同时，吉利在品牌传播和管理中存在不可忽视的误区：以“另类”的方式为品牌贴上低端的标签，品牌定位模糊，品牌系统紊乱，品牌DNA缺乏连续性和一致性，几乎没有品牌文化内涵等。3.2.5通过政府主导扶持自主品牌 政府采购对汽车品牌的正面影响以及对私人购车的导向作用十分明显。作为政府公务用车，在很大程度上提高了品牌的知名度和企业信誉，政府公务用车的形象成为不花钱的广告，牢牢印在消费者的心里。现在，许多汽车厂商把进军政府采购市场作为提升品牌价值、扩大私车市场的战略措施，这是明智的。政府汽车采购的大幅增长，为汽车生产制造企业提升品牌价值、扩大市场份额、增大经营业绩提供了有利的时机。 政府采购本身是国家宏观经济调控的重要手段之一。在美国、英国等西方国家，政府采购会偏重于本国工业企业和自主品牌产品，并要照顾小企业和以解决妇女等弱势群体就业为主的企业。“在国外，政府公务用车开进口车，那是最没有面子的事情。因为汽车工业水平是代表国家是否强势的一个因素，只有国家强势了才是政府最大的面子。” 北京大学政府管理学院一位专家如是说。 据了解，美国是最早采用政府采购政策的国家之一，也是世界上采用政府采购对技术创新进行扶持和推动最成功的国家之一。在美国《联邦采购法》中，有专门针对技术创新成果采购方面的内容。如美国在1933年制定了《购买美国产品法》，对处于技术领域工业发展早期的产品进入市场，政府采购有效地降低其进入市场的风险。加拿大、欧盟、日本、美国的政府采购基本是由国内供应商提供的。 对于高技术产业自主知识产权的发展，不仅需要市场需求的拉动，还需要市场培育。政府采购应为培育高新技术产业发展自主知识产权发挥不可替代的作用。在这方面，我们要借鉴国外经验，使政府采购成为政府实现科技、经济与社会目标的一种公共财政支出手段。有关专家指出，在我国风险投资体系不完善、创业投资未成气候、知识产权保护较弱的现状下，为高技术企业自主知识产权发展提供产品需求市场成为解渴之源。希望政府能把相关配套资金作为采购资金，以表明政府支持的态度。政府采购可以有效起到引导作用，引导企业加大自主知识产权的研发。在自主知识产权买方市场形成后，技术需求将在一定程度上对自主创新起决定作用。 3.2.6加大品牌文化培育力度 自主品牌在近些年的发展中进步明显，这在很大程度上受益于国家政策的支持。但如果没有企业自身的努力，自主品牌发展最终将被合资车企打败。目前，合资自主与独立自主两大阵营的竞争，一个俯身向下剿杀、一个奋力向上突围，已经进入了短兵相接对峙阶段。值得注意的是，虽然价格战仍旧是双方竞争的撒手锏，但品牌与技术的影响因素，正在迅速崛起。 10月初，在新华信发布的一份调查报告中显示，消费者在购车选店时首要考虑的因素中，品牌可靠位居第一，价格优惠其次，服务专业排第三。其中，产品品牌与经销商品牌的可靠性在购车过程中起至关重要的作用。 目前，在自主品牌中已宣布实现盈利的上海汽车，今年也遭遇了相当大的困难，今年1-9月份累计销量超过12万辆，较年初提出的18万辆目标相差甚远。同样来自国企背景的东风乘用车今年1-9月份累计销售2万多辆。 与更为消费者熟知的长安、奇瑞、吉利相比，上海汽车与东风乘用车都还得加大品牌传播力度。汽车作为消费产品，只能千方百计建立起自己与消费者之间的信任关系，或是重建品牌形象。如上周末在北京，长安汽车发布了全新的品牌战略，包括企业品牌标识、主流乘用车品牌标识、商用车品牌标识、以及公益品牌标识在内的四大品牌新标识。长安汽车董事长徐留平表示，全新品牌战略也是长安面向未来的企业战略蓝图确定的标志。 而建立品牌形象，除了让品牌为公众熟知，更重要的是提升服务环节的质量。今年以来，吉利汽车、长安汽车和力帆汽车都加大了网络重组和拓展的力度，市场终端的表现不错。 参考文献[1] 王刚，发展中国汽车工业自主品牌的几点思考 人民出版社2002.4[2] 张扬，中国汽车市场，浙江大学出版社2005.4.[3] 欧阳镇明，汽车专利，北京人民出版社，2005.4[4] 庄守鑫 文献来自:信息网络 2004年 第06期[5] 朱慕菊．汽车营销市场．北京：北京师范大学出版社，2002年4月[6] 钟启泉．国内外品牌建设．华东师范大学出版社，2001年8月[7] 郭竹亭 汽车车身设计 吉林科学技术出版社 1994[8] 黄天泽 黄金陵 汽车车身结构与设计 北京 机械工艺出版社 2005[9] 李春明 汽车品牌市场 北京理工大学出版社 2003[10] 陈家瑞 汽车构造 北京机械工业出版社 2006.5.[11] 郑树清.论汽车工业的特征和一般发展规律——兼谈中国汽车工业，上海经济研究[J]， 2005[12] 王长征著，《消费者行为学》，武汉大学出版社，2004年 第一版[13] 徐志强:中国轿车市场营销体系的现状分析及其对策研究[J].北京汽车，2006.2结束语这次毕业设计是对大学四年来所学的各门知识的一个综合检测，同时也是已即将毕业走上工作岗位的我们的业务能力的很好锻炼。毕业设计虽然很辛苦，但也很充实。更重要的是通过毕业设计，学到了不少的东西。我的动手能力以及独立思考的能力有了很大的提高，专业知识和以前所学的其它课程也得到了进一步的巩固。在毕业设计中，我掌握了很多专业词汇，这对我将来的学习和工作都有很大的帮助。虽然经历了三个月的辛苦，但在整个毕业论文中我尽心尽力，力求完美。但我知道我的能力有限，所掌握的知识有限，在论文中肯定还存在一些问题和不足，所以请各位老师和同学指出。收获之余略感本次论文创新不足略感遗 。 致 谢 弹指一挥，四年的大学生活即将结束，回收期间的一幕幕，依然鲜活，浮现在眼前，为感谢所有长期以来培养，帮助，支持和影响我的人.首先感谢我的指导老师张天时老师，本文再开题前，以及之后的写作过程中，得到了张天时导师的悉心指导，导师的教学和以科研工作十分繁忙，但仍能在百忙之中对本人关怀备至，对本文的选题构架，审稿和定稿工作，给与悉心的指导和帮助，堪称治学和为人的楷模.. 其次感谢我的朋友和同学，感谢他们一直以来的有力支持和鼓励. 再次感谢本论文中参阅的有关资料的作者，没有他们的研究成果，本文也是无法完成. 特别感谢我的姐姐，她做为我的坚强后盾，在背后默默地关心和支持，使我能够顺利完成学业和本论文 最后，我要感谢我的父母和家人，亲情是我不断努力和进取的动力. 祝所有关心和帮助过我的人喜乐安康.

哇，找相关材料自己整理

英语毕业论文答辩稿范文（精选8篇）

一段忙碌又充实的大学生活要即将结束，我们毕业前都要通过最后的`毕业论文，毕业论文是一种比较重要的检验学生学习成果的形式，快来参考毕业论文是怎么写的吧！下面是我帮大家整理的英语毕业论文答辩稿范文，希望对大家有所帮助。

Good morning, all appraises committee members. I am XXX and my supervisor is XXX.

With his constant encouragement and guidance, I have finished my paper.

Now it is the show time. I will present my efforts to you and welcome any correction.

The title of my paper is Comparative Study between English and Chinese idioms.

With the developing globalization, communication demand precise language.

Idioms are not a separate part of the language, we cannot omit. Studying the similarities and differences between English and Chinese idioms would be helpful to cross-cultural understanding and it’s also a good advance to our future if we can learn well.

For the above facts, I select the subject of “comparative study between English and Chinese idioms” as the title of my paper.

In the main part of this paper, I divide it four parts.

Part one presents general introduction to the basic concept and the studying purpose.

Part two presents overview of the Chinese and English idioms; it concludes similar origins and similar functions. Part three emphasize differences between English and Chinese idioms.

Through contrast analysis of well-known Chinese and English language, found the differences cultural discrepancy and the translation of animal words. Part four draws some conclusions that characteristics of English and Chinese idioms. And it is helpful to cross-culture .It’s necessary for a better understanding of international promotional communication. OK, that’s all. Thank you.

Good morning,Distinguished professors and teachers, ladies and gentlemen, thank you for attending the oral defense.

I am XX. First and foremost, I would like to express my sincere gratitude to my supervisor, professorXX, for his intellectual guidance, invaluable instructions and comments on my thesis. It is with his valuable assistance that I have finally accomplished this thesis.My topic is On the tragedy figures at historical turning points（Comparison of KongYiji and Rip Van ）The whole thesis consists of 6 parts. The first part will give a brief introduction of the negative, evasive and conservative attitudes of Kong and Rip as well as the topic s significance in the real society. And the second part is going to analyze the figures background to show the historical necessity of the tragedies. In the third part, the tragic heroes failing in the character according to their living environment will be further discussed and the fourth part is to talk about their different tendency of dispositions and behaviors in the society. Then the author will dig into the root causes of the tragedies in the fifth part, and sum up the whole paper to reveal the ideological weak points of the two countries separately in the last part.

Good afternoon, all appraiser committee members. I’m Zhang Da and my supervisor is Professor Zhang Jingcai. With her constant encouragement and guidance, I have finished my paper. Now, it is the show time. I will present my efforts to you and welcome any correction.

The title of my paper is On the Significance of Drama Method in the Improvement of English Learning in Chinese Rural Junior High School. I choose this as my topic due to the following reasons. First of all, I really want to be a teacher, so during the four years, I have read many books about how to become a good teacher. Secondly, when I was a freshman in the summer of 2008, I was chosen as a teaching assistant of the summer camp which was organized by the New Oriental English School in Shijiazhuang. In the summer camp, I rewrote a script of an English drama to be one of the programs of the open ceremony. It was very popular among those students. They thought it was very interesting. In 2010, I was practiced as an English teacher at Chenguantun Middle School in Qinhuangdao, I found that the students have little interest towards English learning, so I hoped I could help them. So I use the Drama Method as my teaching method. Almost all of the students were highly motivated by the interesting teaching method and they have made great progress in the exam one month later. So the research proved that the Drama Method can be used as an effective teaching method. For the above facts, I select the subject of On the Significance of Drama Method in the Improvement of English Learning in Chinese Rural Junior High School as the title of my paper. I hope by studying this topic we can find an effective teaching method to help all the students’ English learning in junior high school.

Next, it is an outline of my paper. In the main part of this paper, I divide it into five parts.

Part one presents an introduction to identify the major problem of junior high school students’ English learning problems

Part two overviews all relevant researches in drama application in teaching oral English.

Part three is the research design, the research hypothesis, the subjects of the research, the research methods and the research procedures are conducted.

Part four is the findings from research data. After analyzing the data with Excel 2007, pedagogical findings and implications are delivered before the conclusion of the thesis.

Part five draws some conclusions about the research. As what has been shown in the research, there are a lot of benefits from drama performance; the Drama Method can be used as an effective teaching method. In addition, there are some suggestions for forthcoming researches.

OK! That is all. Thank you! Please ask questions.

Good evening, all the appraiser committee members. I come from HUST, majoring in foreign linguistics and applied linguistics. With her sincere and intellectual guidance, for nearly one whole year's hard work, I have finished my paper. Finally, it is the show time. This evening I will present my efforts to you all and I gratefully welcome any correction.

The title of my paper is A Study of the Causes of the Gothic Style

in from a Feminist Perspective. I choose this as my topic due to the following reasons. Firstly, I am fond of literature works , especially gothic literature works. Secondly, I am quite familiar with this short story as this is one of the texts in our intensive teaching course and I have taught this text for more than 3 times . Last but not the least ,as a female , I am keen on the study of feminism. For the above facts, I select the subject of as the title of my paper.

I hope by studying this short story we can know more about American southern women in certain history and culture and more importantly help women in modern society get a deeper understanding about ourselves ,help us raise our independence and confidence and show more concern for our mental health.

Next , I will present it to you. Here is an outline of my presentation. They are literature review, gothic tradition , the gothic style in the story and the causes of the gothic style .

This paper consists of six parts. Part one presents an introduction to the author William Faulkner and by pointing out the purpose and significance of this study. Part two is literature review which introduces the relevant research about this novel at home and abroad and then points out the theoretical basis and methods. Part three gives a timeline of the gothic tradition in literature and explains the main characteristics of gothic works. Part four explains the three aspects of the gothic style in the novel，that is, the death theme, grotesque characters and mystic atmosphere. Part five then explains in detail the causes of the gothic style in this novel: patriarchal oppression, the myth of southern ladyhood and Emily’s attitude towards love. Finally, in the conclusion, the author summarizes the previous parts and emphasizes the significance of the argument of the thesis again.

Ok, that's all. Now you may raise your questions ! I am ready! Thank you !!!

I will present my efforts to you and welcome any correction.the title of my paper is on transformation of parts of speech in translation. i choose this as my topic due to the following reasons. different languages have different standards to distinguish parts of speech. each language has its own special structure. and there are no equivalent parts of speech between different languages. in order to make the target version more idiomatic and standard, the transformation of parts of speech is always used by translators. so the transformation of parts of speech is playing a more important role in english to chinese based on different characteristics of english and chinese. for the above facts, i select the subject of“on transformation of parts of speech”as the title of my paper.i hope by studying this topic we can know the importance of the transformation of parts of speech in english to chinese translation. through transformation, we can get the better version and improve the translation skills.the way of thinking and expressing is quite different between chinese and english. english is a kind of static languages which tends to use more nouns. while chinese is a dynamic one in which verbs are often used.so when we make translation in english to chinese, we should know this point and shift the parts of speech.next, it is an outline of my paper. in the main part of this paper, i divide it into five parts.part one presents an introduction to the basic concepts of parts of speech and transformation.part two discusses the definition of translation and emphasizes the importance of transformation of parts of speech in the course of translation.part three gives four basic ways of transformation of parts of speech through illustrative examples. there are transformed english words into chinese verbs, nouns, adjectives and adverbs.part four presents some problems about transformation and gives some advise to solve the problems.part five draws some conclusions that transformation between parts of speech is necessary for us to achieve good translation. it is demonstrated that we can have a good master of transformation and improve the translation. in addition, we must continuously study and explore in all kinds of translation practices.ok! that is all. thank you!

Good morning,Distinguished professors and teachers, ladies and gentlemen, thank you for attending the oral defense. （或Welcome to attend the oral defense.） :I am XX. First and foremost, I would like to express my sincere gratitude to my supervisor, professorXX, for his intellectual guidance, invaluable instructions and comments on my thesis. It is with his valuable assistance that I have finally accomplished this thesis.My topic is On the tragedy figures at historical turning points（Comparison of KongYiji and Rip Van ）The whole thesis consists of 6 parts. The first part will give a brief introduction of the negative, evasive and conservative attitudes of Kong and Rip as well as the topic s significance in the real society. And the second part is going to analyze the figures background to show the historical necessity of the tragedies. In the third part, the tragic heroes failing in the character according to their living environment will be further discussed and the fourth part is to talk about their different tendency of dispositions and behaviors in the society. Then the author will dig into the root causes of the tragedies in the fifth part, and sum up the whole paper to reveal the ideological weak points of the two countries separately in the last part.

stant encouragement and guidance, I have finished my paper. Now, it's show time. You and I will work hard to welcome any correction.The topic of my thesis is 《Angela carter to mythology research - the female archetype in “new eve passion”, for example》。 I choose this as my topic due to the following reasons.Angela Carter （1940-1992） is an outstanding feminist writer whose influence on Britishwomen's writing was “pivotal in this opening and transformation” [“23]. The year 2014 represents the 22”^ anniversary of Angela Carter's death. In those twenty-two years, her works have been widely taught internationally and brought about much critical debate. In a survey conducted by Cristina Bacchilega and Danielle M. Roemer [2],Carter is one of the most commonly taught women writers on North American programs. She has endowed us with an amazingly large number of legacies in her comparatively limited life, setting foot in various fields such as novels,short stories,children stories, dramas, non-fictions and so on. The acute observations with great insights,as well as the devastating wit and poignant mockery in Carter's works have made her stand out as an iconic figure in English literature. Many scholars and critics have devoted themselves to the research on Angela Carter from many perspectives,including gothic, magic realism, feminism,post-modernism and so on. As a prolific writer who is always ready to blur the boundaries between different genres, Carter has left us a wonderful world to delve into.With the emergence of western women's movement as well as the development of feminist criticism in the 1960s,the feminist approach has become a potent weapon for those who are concerned with the emancipation and legal rights of women. Though women's social status has considerably improved due to the contribution made by countless predecessors,the fundamental problem still lingers on. Carter, with her versatile and avant-garde reputation, is best known as a feminist writer. Concerning the dilemmas and predicaments faced by women nowadays,it is very necessary for us to probe into her insightful and penetrating reflections on femininity as well as the relationship between two genders. The Passion of New Eve, as one of Carter's most representative works, is of great value in the research of her feminist thoughts and propositions.Next, is my paper outline. In the main part of this article, I put it into five parts.Chapter one is an introduction to the thesis, covering the research background, theobjective and significance as well as the organization of the thesis.Chapter two presents a broad picture of Angela Carter's life and her works, as well as the background information about The Passion of New Eve. It also reviews previous studies on Angela Carter and her works at home and abroad, summarizing achievements in the past and pointing out new directions in the future.Chapter three conducts a retrospective study on feminism and archetypal criticism. The author attempts to work out the origin and development of feminism, demonstrating the important role feminism plays in Carter's life. Then is the history of archetypal criticism,as well as those classic female archetypes in mythology. Regarding those fossilized and monotonous images as impediments to women's freedom and liberation,Carter endeavors to shatter them in her demythologizing strategy and appeals for a rational attitude toward heterosexual relationship.Chapter four is the main body of the thesis. Through an in-depth analysis on The Passion of New Eve,it demonstrates Carter's demythologizing of “The Temptress,,,”Mother Goddess“and ”Eve“ respectively in the text. Leilah,the embodiment of Delilah,the famous temptress in the Bible,cannot escape the fate of being objectified by men and herself. By exposing”temptresses“ as mere victims rather than symbols of viciousness. Carter condemns the oppression and exploitation of women in a patriarchal society. ”Mother“ in Beulah serves as a severe satire on those mother goddesses in mythology. Carter smashes the legend by revealing the surgically-made essence of mother and the patriarchal values lurking behind her alleged matriarchal kingdom, warning against the peril and impracticality of extremist matriarchy.And her most convincing example goes to Eve, the most important female character in the Bible, Her transformative journey from a chauvinist to a real woman in the story illustrates that gender, rather than a hereditary feature, is the result of social influence and unremitting imitations. Carter concludes the story with proposing ”androgyny“ as a solution to the current problems,implying that mutual respect and understanding is the only way to achieve the harmony between the two genders.Chapter five comes to a general conclusion, summarizing the limitations of the theses as well as some suggestions for further study.OK! That is all. Thank you!

Good morning, distinguished professors and teachers, thank you for attending the oral defense. I’m *** and come from class *. My supervisor is professor Li. I would like to express my deepest gratitude to Prof. Li.With his consistent guidance and valuable suggestions, I have finished my paper. Now I will present my efforts to you and gratefully welcome any suggestion.

Firstly, I am very interested in the study of ambiguity. Ambiguity is a common phenomenon in all natural languages. As is known to all, in our daily conversations, ambiguity is often employed to achieve the effect of humor, thus creating a relaxing atmosphere and letting people feel at ease. Some jokes caused by ambiguity is very interesting.

Secondly, I have read several articles about ambiguity written by linguistics and scholars. I found my knowledge of ambiguity is very limited, superficial and nonsystematic. What I knew is just the tip of the iceberg. So I plan to learn more about ambiguity by this research.

Thirdly, I found many scholars have carried out numerous studies of ambiguity, but a majority of these studies are focused on single language separately. Articles about comparison between English ambiguity and Chinese ambiguity are not sufficient. So it is necessary to make further study.

For the above facts, I select this title.

Next, I will present the outline of my thesis. It consists of 7 parts.

The first part gives a brief introduction to the ambiguity and structure of the thesis.

The second part is literature review, briefly introducing the development of study of ambiguity and some scholars’s main views.

The third to fifth parts focus on three types of ambiguity in English and Chinese: phonological ambiguity, lexical ambiguity, syntactic ambiguity. In every broad type, I respectively list some detailed branches and cite some vivid English and Chinese examples to explain these ambiguity phenomena. But I put more focus on the third part and point out two differences of ambiguity between English ambiguity and Chinese ambiguity.

The part six will point out positive results by using ambiguity deliberately in daily conversations, advertisements and literary works.

The last part is the conclusion.

I hope by this contrastive research, we will have a better understanding of ambiguity in English and Chinese and apply it to our life and study.

When reading the final draft, I still find my argument is not so comprehensive and improvements are needed. So welcome your precious suggestion.

That’s all. Thank you.