毕业论文星巴克营销外文文献

In today has reached such a white-hot competitive market, Starbucks Coffee Company is how to achieve such great success? Whether, in its hidden behind the corresponding marketing system and related strategies? The author in the investigation after a large number of cases and books, and analyzed, summarized the main conclusion of this study are as follows:A Starbucks to use its unique variety of integrated marketing, constitutes Starbucks a competitive advantage, as its rapid expansion in the global map of the key factors.Second, Starbucks skillfully its unique fusion of emotional marketing strategy means 5P marketing principles, and applied to operations.Third, Starbucks case is jointly operated enterprises and foreign companies in the process, the foreign service standards system and an organic fusion of Chinese culture and the huge success with a typical case. This is not only a guiding role for the service sector, for the management of many enterprises is beneficial to both.Key words: Starbucks localization elements of marketing strategy marketing modeAdded:This is my summary of the papers, their own bad translation. Which English translation of seeking expert help, I am here, first, thank you.Do not want to use translation software automatic translation, so that turned out not be used. Best to manual to help translate, if turned good, I can add points.我是外语系的学生 以后有问题可以找我 希望能帮到你 呵呵

[1].侯吉建《如何开一家成功的咖啡店》[M][2].祝文欣《咖啡店5日通》[M][3].霍华德·毕哈的《星巴克·一切与品牌无关》[M][4].米歇利的《星巴克体验》[M][5].王森的《就想开一家小小的咖啡馆》[M][6].郭光玲的《咖啡师手册》[M][7].丑小鸭咖啡的《咖啡究极讲座》[M]

SummarySuch a market that has already arrived a white-knuckle competition in now, does Starbucks coffee company why obtain thus huge success?In its back whether conceals the marketing system and related strategy for corresponding?The writer also takes into after investigating a great deal of case and book analytical, induce this research mainly and get a conclusion as follows:A, Starbucks synthesizes to make use of its various special marketing methodses and constitutes a kind of competitive advantage of Starbucks and became it is in the world fast fierce one of the factors for expanding the key to landscape.Two, Starbucks skillfully blend its special sensitive faculty marketing strategy at the 5 P of the marketing means principle, and make use of management.Three, the case of Starbucks is Chinese business enterprise and overseas-funded enterprises in the process of conducting together and obtain the service standard system of the foreign country and cultural organic fusion of China together and also huge successful typical model case.This not only has an instruction function just to service profession and all has benefit to the managements of a lot of business enterprises.