俺是陆军PLA
Centuries since 90 time, the electronic commerce rapidly by business circles and academic circles pay close attention to. Electronic commerce in China has been a breakthrough in budding and fermentation condition, and initial size and maintained a strong momentum of development. Now, many on the Internet retailing enterprises, more concerned about how to attract new customers, but neglected how to improve their service and product quality, to increase customer loyalty. The face of growing competition, many enterprises have taken a variety of marketing strategy, but the effect is not the same. Therefore, in this paper the Jingdong commercial city as research subject, analysis of a variety of marketing strategies on Jingdong Mall played the role of size, finally put forward some reasonable proposals. Thesis is divided into five parts: the first chapter is the introduction, the e-commerce to explore, understand the origin and development of e-business, analysis of China's present situation of e-commerce development. The second chapter is on the analysis of the development of Jingdong mall. In a further understanding of Jingdong Mall at the same time, understand the Jingdong Mall 's marketing strategy. The third chapter is the analysis method is introduced. Hierarchical analysis method is a practical and effective decision method, an abstract problem undertakes quantitative analysis, to make the analysis more intuitive, more scientific. The fourth chapter is the Jingdong Mall Marketing Strategy to specific analysis process. Put the problem into the target, principle, scheme three levels, according to the survey results to establish judgment matrix, calculating and comparing the result. The fifth chapter is on the basis of research results, Jingdong Mall to put forward rational suggestions, such as attention to customer satisfaction, the use of integrated marketing strategy.
兔了里个酱酱
Since 90 s, the rapid rise of the electronic commerce by enterprises and focus in the circle of theory. China's e-commerce has breakthrough bud and brewing state, and initial scale and kept a strong momentum of development. Now, many in the Internet retail enterprise, more attention to how to attract new customers, and ignore how to improve their service and the product quality, to increase customer loyalty. Face growing competition state, a lot of enterprises to take a variety of marketing strategy, but the effect is the same. Therefore, this article takes the jingdong mall as a main body of research, analysis of various marketing strategies for jingdong mall develops the function of the size, and finally put forward rational Suggestions. Papers on the structure is divided into five parts: the first chapter is the introduction, is to explore the electronic business, understand the origin and development of electronic commerce, analyzes our country electronic commerce development present situation. The second chapter of jingdong mall development is analyzed. In further understanding the jingdong mall at the same time, understand the jingdong mall, the marketing strategy. The third chapter of analysis method is introduced. Analytical hierarchy process (ahp) is a practical and effective decision-making method, an abstract problems for quantitative analysis, and make analysis more intuitive, more scientific. The fourth chapter of jingdong mall is marketing strategy analysis of the specific process. The problem is divided into target, principles, plan three levels, again according to the results of the survey establish judgment matrix, calculation and comparison results. The fifth chapter is based on the results of the study, the jingdong mall put forward rational Suggestions, such as focus on customer satisfaction, the integrated marketing strategy, and so on.
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