腾讯游戏学位论文

Topic:Look from tencent mobile game layout mobile game industry in ChinaThe problems and developing trendAbstract:In recent years, the mobile Internet in China's development is swift and violent, and mobile phone games in the mobile Internet industry because of its fast development, the characteristics of high investment, strong cashability becomes a focus in the mobile Internet.According to a 2013 report on the work of the Chinese game industry, mobile game business income of about $ten billion last year, rose more than 150%.Late last year, 286 million smartphone users in China, in the free and paid applications download charts, game share were 78.4% and 46.9%, respectively, are listed first.China, on the other hand, the hand travel blowout market have to thank tencent company in its mobile instant messaging software introduced a micro letter hand tour called "plane".As of August 9, 2013 micro letter 5.0 release, tencent micro letter is also began its commercialization process, the micro letter is the first step into the commercial mobile game market.It has been proved that the mobile gaming platform on the basis of the micro letter is 2013 mobile game industry one of the biggest dark horse.Tencent from the second half of last year began to descend on mobile game industry, and in launched the war, cool run every day, every day coasters, rhythm and master after the game, have achieved very good results.Tencent each launch a mobile phone game is bound to occupy the App Store download list first for a long time, often appear that the App Store for free top ten more than general game developed for tencent or agent.Tencent launched mobile gaming platform just half a year time peremptory has become a mobile game industry leader, with the help of micro letters and phone QQ platform, tencent mobile game seems to have duplicate their success in the PC games.But it can not help but make people think: why tencent mobile game is so popular?Push the trend of the power comes from where?How long will tencent in the mobile gaming industry leading?This article from the several aspects to discuss the layout of the mobile game strategy of tencent and the refraction of the problems existing in the mobile gaming industry in China and the trend of development.望采纳谢谢

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