银行业务论文英文文献

商业银行营销Commercial Banks marketing

Make Every Document a Marketing Document Every scrap of paper that leaves your business is performing a marketing function.Today's idea is not earthshattering, but it is one that many businesses, large and small, overlook.You send invoices, fax covers, memo, notes, request and all other manner of "non-marketing" related correspondence to - you guessed it, your clients, referral sources and prospects.It's a pretty simple thing to A) make sure that these documents also conform to the image you project in your marketing materials and B) make them sell a little.There no harm in introducing a new product in every communication, regardless of how mundane.

• Put your company story on the back of work orders
• List all of your products and services on fax covers
• Insert a coupon for a special offering in your statements
• Put two business cards in your thank you notes

相关文献： 1 Hauknes,J; Services in innovation-Innovation in services [M];; 1998年 2 Sundbo, J; Standardization vs customization in service innovation [M];The result of SI4S topical paper 3, SI4S project; 1998年 3 Pin, D. H; Knowledge-intensive business services as co-producers of innovation [M];International Journal of Innovation Management; 2000年 4 Drew A W; Accelerating innovation in financial services [M];; 1995年 5 Marja Toivonen, Tiina Tuominen; Emergence of Innovations in Services: the Oretical Discussion and Two Case Studies [R] [M];Presentation in International ProACT Conference: ‘INNOVATION PRESSURE --- Rethinking Competitiveness, Policy and the Society in a Globalised Economy‘; 15-17 March 2006年 6 Lovelock C. H; Developing and Implementing Services [R] [M];Developing New Services; 1984年 7 Gallouj F,Weinstein O; Innovation in services [J] [M];Research Policy; 1997年 8 Pim den Hertog, Rob Bilderbeek; Conceptualising Service Innovation and Service Innovation Patterns [R] [M];; March1999年 9 Barras IL; Towards a theory of innovation in services [J] [M];Research Policy,; 1986年 10 Shostack G.L; How to Design a Service [J] [M];European Journal of Marketing; 1981年 11 Henry A. Becker. Thesis Manual, Queen’s University at Kingston, 1969 仅供参考，请自借鉴 希望对您有帮助

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