中美广告文化英文期刊投稿

10 Major Cultural Differences Between China and the United States of AmericaIt is always interesting to study other cultures, and it is extremely important to do just that if you are going to have interactions with them. You don’t want to insult someone, embarrass yourself, and your own culture. Sincere study of a culture is the only way to truly appreciate the differences.These differences do not make either culture better or worse than the other one. It just shows their differences which has been created through centuries of history and development. China can trace their traditions and customs for thousands of years. America is still a nation that has had very few traditions of its own, but has become such a melting pot of cultures that there is almost no specific American culture. This makes both cultures unique, worthy of study, and respect.So, being an American what do I see as the 10 biggest cultural differences between the two countries? American culture used to be much more concerned with moral behavior, respect, and reputation. Unfortunately, we have fallen far from what we once were.1. Social Structure – In China the social structure is formal and hierarchical(分等级的）. You know where you fit in the structure and you abide by the rules there. There is no crossing into other areas. In America, it is much more loose and informal. It is not uncommon to see those of various social levels socializing and knowing each other. There are very few lines that socially are not allowed to be crossed. This can cause problems in business relationships if the visiting culture is unaware of it.2. Confrontation/Conflict– If you are planning on conducting business in China or expecting an extended stay, it might be useful to know that the direct way that most Americans approach issues is not the way to go in China. Direct conflict or confrontation（对质） over issues is highly frowned upon. Doesn’t matter that the “truth” needs to be spoken, respect and honor to each person supersedes that. To prove a point and show yourself in the right even over business issues is considered shameful and should be avoided.3. Self –The Chinese looks more at the group collective than at individualism. America has become known for its push of individualism which has been a source of conflict with other cultures that look collectively. A person from China is more prone to look at how their acts affect the whole instead of how it affects them personally. They are more willing to give up and sacrifice for the greater good. America’s individualism has been its backbone and the reason for its success as a world power, but when visiting China it needs to be reined in.4. Face/Reputation– Reputation of the individual is very important in China. If an action will humiliate someone or ruin a reputation, it is avoided. When shame occurs, the person sacrifices their job or whatever it is that will heal the shame. In America, reputations come and go overnight and in the end usually does not matter. The end result is more of the focus. A person is more likely to overlook a reputation to get the job done.5. Business Relations – When doing business in China, be prepared for much socializing. Business becomes secondary as the parties get to know each better. If it delays a contract, that is perfectly acceptable as long as the correct social time is allotted for. In America, business associates are usually more aloof. There might be some social gathering but the business is more important and the socializing will be sacrificed to get the job done if needed. Though there seems to be shift in America regarding this. The recognition of networking is becoming more pronounced.6. Morals –Chinese society places high values on the morals of their people. Marriage is not encouraged until the late twenties. In fact, dating is discouraged early in a young adult’s life and proprieties are expected to be held up. The American culture is much more relaxed and some could even argue that there needs to be more moral emphasize.7. Recognition of the Dead – One of the time honored traditions of the Chinese is the recognition of the dead. Once a year, all members of a family visit the gravesites of each ancestor and pay their respects. Honoring ancestors is very important in Chinese culture. This is in direct contrast to most Americans who rarely know where the majority of their ancestors are laid to rest. This might be due to the fact that most Americans are immigrants who either have lost the information on grave locations or the locations are in foreign countries. China’s culture is much older and the percentage of immigration is far less.8. Humility –Humility is a revered virtue in Chinese culture. The success of one’s business or personal life is downplayed while in America the successes are lauded. Most Americans in the fast business world consider humility a sign of weakness. This can be an issue that hurts inter-cultural relations. Be very sensitive to comments and actions in the presence of another culture.9. Time Sensitivity – Crossing cultures for business can be frustrating when it interferes with getting the job done. Most Americans are very time sensitive when it comes to meetings and deadlines. If the meeting was to commence at 2:00, then all parties are to be present at that time. The Chinese do not view time as an absolute but more as a suggestion. Concern is not expressed for a meeting starting late or ending at a different time. The same can be applied to deadlines. If a report is due on Friday, an American would be waiting for that report to be received before end of business day. The Chinese would not worry if it showed up several days later.10. Respect –Being sensitive to another person’s needs is very important in Chinese culture. It is expected that you will respect the other person and treat them well.