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首页 > 学术期刊 > 宜家体验营销论文的英文文献

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annettahjj

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The experience marketing strategy and its application researchHuman economic development through the products and service economy economic times, came around the whole customer experience of experience economy. Facing the experience economy and experiential consumption, the arrival of the experience marketing arises at the historic moment, this makes the enterprise marketing is facing a great challenge of also get a chance. The experience marketing can core competitiveness, will become the mainstream of marketing paper will experience marketing core thinking, experience marketing and traditional marketing and the main strategy of experiential marketing aspects and discusses. And through the starbucks and ikea in the successful application of experiential marketing, the study on the experience marketing strategy formulation and implementation strategies of the experience and lessons for other enterprises provide experience for reference of experiential marketing and Suggestions.

124 评论

么么哒狂人

Economy times experiencing that camp pin tactics and their application study human being economic growth the product economy times has passed and has arrived in experiencing that the customer experiences about whole journey after serving the economy times. The at the same time being confronted with the gigantic challenge experiencing economy and experiencing that the arrival consuming , enterprise camp who experiences that the camp pin arises at the historic moment , this makes sell the way frontage has also gained the certain chance. Competition experiencing that the camp pin can bring core to core enterprise, will certainly become future main current camp pin pattern. Discuss and discuss the main body of a book with having been in progress from aspect such as difference and the tactics experiencing camp pin main part experiencing camp pin core thought , experiencing that the camp pin and tradition camp report back after. Study and by the fact that the success pin on applies go along to experiencing camp to star Barker and family suitable , enearth whose experience and lesson putting aspect into practice in the tactics experiencing that camp pin strategy works out a sum , be that enterprise puts reference and suggestion experiencing that the camp pin provides experience into practice other.

339 评论

囡囡宝贝妞

参考文献〔l」黄凤玲.关注烟草经济高增长下的深入调整,《中国烟草》,,38一39页〔2」〔美〕斯蒂芬卫罗宾斯.《管理学》第7版,中国人民大学出版社,2004,365页〔3」钟涛、何立眠、朱佳著.《整合营销》,山西经济出,1998,127页[4」麦克尔.波特.《竞争优势》,华夏出版社,2005,202页[5]吕忠信.《世界烟草经济》,中国科学技术大学出版社第1版,2006,65页〔6〕国家局经济运行司.盘点成果稳中进取,《中国烟草》,,21页[7〕编者.2004中国烟草回眸,《中国烟草》,,45页[8]彻纳东尼和麦唐纳著.《创造强有力的品牌》,中国经济出版社,2004:26页[9」刘钟详.国际卷烟流行口味特点及其对我国消费的影响,《烟草科技》,,61页仁10〕编者.2007中国烟草回眸,《中国烟草》,,12页【11]刘宗柳.卷烟消费的市场现状与潜力分析,《中国烟草》,,47页〔1幻王长根.《学习型企业文化理论与实践》中国经济出版,2005,123一124页「13〕于建原.《营销管理》,西南财经大学出版社,2003,96页〔14」中国江西网,中国卷烟零售户经营状况调查,W卿.jxcn.。n〔15〕龚锦华.((企业战略、文化、管理研究报告》,2006,162页〔16」毕长敏主编.烟草流通企业战略与管理,东北财经大学出版社,,137页〔17」刘志峰.零售业态之变催促烟草流通改革,《中国烟草》,页[18]中国烟草在线,tob

174 评论

小人鱼不流泪

一份文献是什么意思。

167 评论

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