网络营销策略论文英文文献综述

INTERNET With computer technology and the rapid development of the concept of time and space, the concept of the consumer market and the nature of Dengjie market has undergone profound changes, network marketing came into being. The network also promoted the birth of e-commerce, the rapid development of the network economy. Network marketing companies have therefore become an essential means of market and become the inevitable trend of corporate marketing. Network marketing of traditional marketing model of a certain impact, but also to the SMEs of certain opportunities. This paper analyses the characteristics of the network marketing, analysis of China's SMEs to network marketing of the favorable factors, the status quo, the existing problems on the network marketing to bring the competitive advantages of small and medium enterprises, SMEs in China by the network marketing strategy, from a strategic Analysis of the height of China's SMEs combat the specific network marketing strategy.随着计算机技术和INTERNET的迅速发展，时间和空间的概念、消费者的概念、市场的性质和市场行为等皆发生了深刻变化，网络营销应运而生。网络的诞生也推动了电子商务、网络经济的飞速发展。网络营销也因此成为企业角逐市场的必备手段，成为企业营销的必然趋势。网络营销对传统营销模式造成了一定的冲击，同时也给中小企业带来的一定的机遇。本文分析了网络营销的特点，分析了我国中小企业开展网络营销的有利因素、现状、存在的问题，论述了网络营销给中小企业带来的竞争优势，提出了我国中小企业网络营销战略，从战略的高度分析了我国中小企业网络营销实战的具体策略。

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