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This paper is based on the basic purpose of enterprise strategy planning and research, this paper discusses the mode and method of enterprise development strategy for the development of theory and practice, and provides reference and thesis research object is XX company. XX is YY division of real estate development, integrating decoration engineering contracting, property management industry group. Group, there are 16 companies several local real estate group company is is an important industry as YY, diversification is YY the important component. Depending on how to further the advantage and YY, fierce competition in the real estate sector and build up the brand, profits and returns to XX is thinking and clear. Must have a clear enterprise strategy and business strategy, with the development of clear line, can achieve unity of thinking, seeks the development, utilization of by using qualitative analysis and quantitative analysis, from a combination of enterprise strategy, operation strategy, strategic three different aspects of function, through the use of the potter five competitive model and external factors in evaluating model of XX estate business the macro environment of competition situation, analysis and evaluation, Use case studies, empirical research, enterprises value-chain analysis of XX evaluated internal environment, Use industry attraction/business advantage matrix, the SWOT analysis method of combination of XX evolution strategy of comparative analysis and effective combination, finally using strategic plan for the quantity model on strategic paper analyzed by XX study of enterprise strategic planning, pointed out the future business, so as to put forward a long-term development company. The text to clear, accurate positioning, including depicting enterprise strategic market positioning, social position, orientation, Establishing goals system, 2009-2015 as strategic implementation stage for six years, in the period of the business enterprise scale, improve the core competitiveness of the enterprise and brand value, make domestic first in XX property development the same time, the strategic adjustment of XX exploration for real estate industry provides a new kind of development mode of real estate industry, the standard of health and diversity, and make a positive development. In addition, XX strategic planning for academic research case can provide a real estate industry of successful cases, for countries to realize the sustainable development of the industrial policy, formulate scientific and feasible industry standards to provide the reference.