时尚cosmo杂志市场定位

《时尚·COSMOPOLITAN》系列专刊 SERIAL SPECIAL MAGAZINE系列刊物专业领域的期刊首选对于高速增长的《时尚·COSMOPOLITAN》杂志品牌，保持市场中的领跑地位是读者和客户对我们的希望。“价值创新”成为《时尚·COSMOPOLITAN》的崭新方向。从2005年下就开始启动的，以“杂志书”为概念的COSMO系列专刊，将在特定的领域开拓更广泛、更深入的空间，为读者提供更专业而全面的内容，同时也为客户提供更多的合作平台与机会。serial special magazine the best choice in the professional fieldTrends COSMOPOLITAN is the magazine brand, which is in a period of rapid growth. The readers and clients hope we will keep ahead in the market. So the value innovation is the new developing direction. Mook, which has been published since the latter half of 2005, is the new conception of the COSMO serial special magazine. It will develop more extensive and deeper fields. It will provide more professional and all-round contents for the readers and more cooperation platform and chances for the clients as well.《COSMO明星专刊》“Trends COSMO Star”——像明星一样时尚，和明星一起时尚！Be like star, be with star!用明星名流谈论时尚及生活方式的态度杂志，实现白领女性的明星梦想。服装美容栏目集中明星名流最爱的服装美容名表配饰等奢侈品牌；生活方式内容涉及明星名流最爱的美食、家居、名车、娱乐场所、度假胜地；话题栏目涉及明星名流的时尚话题，女性对奢侈品的内心纠葛，名人明星的生活态度；人物栏目采访到一般媒体采访不到的顶级明星名流，一线明星，年度大戏，富豪榜名人，全面直击他们的心灵深处生活细节；资讯内容不同于网络上的花边新闻，而是优雅地谈论八卦，用时尚的腔调娱乐。5月、11月发行。Cosmo Star is a magazine about attitude of stars. The office ladies will realize their own dream of being a star after reading it.Fashion and Beauty highlights the luxurious brand of clothing, beauty, watches and accessories, and provides practical advice to office ladies who want to dress like a star. Lifestyle covers the topic of food, housing, cars, hot spots and holiday resort. Topic aims at top stars, which can’t be easily reached, including most popular stars, key movies, fortune celebrities. The interviews go deep into their hearts to discovery more details. Information is different from the gossips from Internet. There are always elegant and entertaining stories talking about Vanity Fair. 90% of content will be Fashion and Beauty, lifestyle and Topic, and the rest will be Information.Publish in May, November.《COSMO新娘专刊》“Trends COSMO Bride”——打造最时尚的新娘！Be the most fashionable bride!在国际期刊市场上，以探讨两性关系见长的《时尚·COSMOPOLITAN》杂志的副牌《COSMO BRIDE》多年来一直深受读者欢迎，是各国待嫁的COSMO女郎们在筹备婚礼之际的阅读首选。用丰富的版权资源和本土创造力为青睐COSMO的准新娘们奉上一本实用又养眼、颇具指导性又激发想象力的婚礼指南，深受读者、特别是白领待嫁新娘喜爱。COSMO的品牌效应聚集了更多目标读者；概念更前卫，视野更开阔，资讯更高端；图片更精彩，文字更贴近，切中读者的兴趣点，指导性、实用性与欣赏性兼备，灵动大气。3月、7月发行。Cosmo has published two issues of Cosmo Bride since March of 2006. The international copyright resources and domestic creativity enable the will-be bride a practical and fascinating guide.Cosmo Bride has following advantages comparing to other wedding magazines—Strong branding of Cosmo gathers the attention of readers; New concept, wild sight, various information is attractive to middle class bride; Fancy pictures and vivid text gives reading pleasure as well as life advice to target readers.Publish in March, July.《COSMO服饰美容专刊》“Trends COSMO Style”——全面升级时尚！Keep up with Fashion!面对日益丰富的时尚选择，《CosmoStyle》要让读者了解时装时尚背后的故事，阅读对时尚的业内分析和报道，分享能够帮助人们生活更加美好的时尚理念，在全面了解时尚，全面理解时尚的基础上，帮助读者全面升级自己的时尚。时装：在每年春夏、秋冬两季之初，服饰美容专刊将最火热的流行信息汇总筛选，包括时装、配饰、珠宝的流行趋势和新品以及实用的消费资讯，也将通过图片和文字给读者提供高端的实用搭配建议。美容：献给时尚读者们的美容高级读本。与专刊相比定位更加深入专业，不光增添了对于美容业界背景的动态分析、对美容潮流的更详细报道，加强了美容产品的高端实用推荐，是满足高端读者的品位之选。2月、9月发行。Fashion: Cosmo Style provides varied information about fashion. Each year between spring and summer, autumn and winter Cosmo Style will select the hottest fashion news and shopping info and plus the most practical advice on how to mix and match throughpictures and text.Today’s fashion is not only about information and guide, also Cosmo Style tells the background story about fashion, analyzes the report on fashion industry and shares the new idea on living a quality life. Making our readers understand fashion and upgrade their sense of fashion is what we are approaching.Publish in February, September.

凭借国际出版集团优秀的版权合作优势，秉承在中国期刊市场13年的稳固发展基础，拥有中国最具消费能力的女性读者群，倚靠中国最具实力的期刊出版集团。《时尚·COSMOPOLITAN》，成为中国本土期刊市场上名副其实的领导品牌。《时尚·COSMOPOLITAN》集团与美国赫斯特出版集团合作诞生的《时尚·COSMOPOLITAN》关注中国女性的生活品质与心灵宫殿的构建，不仅以第一时间传递国内外最新的流行服饰、美容产品，更全方位展现和帮助中国女性的职业发展、情感健康和生活方式，真正成为其生活的密友、精神伙伴。高雅、精致的《时尚·COSMOPOLITAN》和大胆、风趣，有着118年历史、52个全球版本的美国。《时尚·COSMOPOLITAN》杂志的有机结合，让《时尚·COSMOPOLITAN》成为现代女性的最爱。你能成功，你能做到，我们将帮助你！——成为《时尚·COSMOPOLITAN》独特、乐观的声音，鼓励女性塑造积极进取、开放大胆的鲜明形象。

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