广告专业毕业论文外文资料翻译

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我的论文题目是《广告用于中合作原则的遵守与违反》是英文论文，也不知道你需不需要，要的话给我发邮件，

我的题目是“网络广告的盈利模式”，给你个相关的摘要和英文翻译，不知道能不能帮到你。中文摘要随着现代科技和信息产业的发展，互联网的兴起给企业的发展带来了新的契机。然而，任何新生事物的发展都不会是一帆风顺的。我国电子商务在经过了90年代末的爆炸式发展，2000年的网络泡沫破灭，再到今天的再一次兴起。从疯狂的网络“烧钱”，到今天理智投资，中国电子商务开始认真考虑自身的发展模式——一种在现代市场经济中赖以生存的发展模式。在盈利性上，网络企业与传统企业没有本质的区别，只有当收入大于成本时企业才会盈利、才可能存在。在网络经济的初期许多企业忽视了这一点，以诸多的免费服务几乎将企业变成了“个人”网站。可以说，虽然网络经济有边际成本递减及初期投入相对较大的特点，但是以盈利为目标的原则，在网络时代依然是企业经营的基本准绳，任何企业都必须建立一套明确的为市场所接受的、可行的盈利模式，否则就不会有长远的生命力。本文通过对电子商务盈利模式各个方面的分析，力图发现适合我国电子商务的盈利模式。论文的内容分为四个部分：（1）第一部分绪论根据文献资料，描述国内外电子商务的发展情况。根据对电子商务盈利模式这一研究领域的现状分析并结合目前众多企业实践上的迫切需求，提出了写作本论文的研究背景，并进一步阐述了本论文的研究意义、研究目的，内容和结构。（2）第二部分相关理论综述和分析在明确研究目的与意义的前提下，对电子商务及电子商务盈利模式的的定义、分类、功能与作用进行了描述。依据文献中专家学者的看法与观点，分别对盈利模式的界定、分类和构成要素等几部分进行探讨，以用来建立研究分析中所需要的研究方法及理论基础。（3）第三部分电子商务盈利模式的分类和比较分析价值创造活动充斥着企业盈利模式的每一个角落，电子商务企业也不例外。由于不同的电子商务企业创造和体现的价值是不同的，其创造和体现价值的方式也就不同。研究表明，价值创造是电子商务盈利模式的核心，因此，我们认为能够根据价值创造对盈利模式进行具体的分类，便可以从不同的盈利模式发现不同的价值所在。价值创造三种结构分别是：价值链、价值商店和价值网络。本章将目前电子商务企业的盈利模式分成了三类：价值链型、价值商店型和价值网络型，并结合具体案例和实践，对三种盈利模式的构成要素及其特点作了详尽的分析，最后对它们进行了比较。（4）第四部分结论综合本论文各项分析的结果，作为结论和建议，以供后续相关研究及实务上的参考。本文的主要内容是描述每一种模式是怎样创造和体现价值的，以及创造和体现的价值是什么；认识每一种模式的收入和收益来源是怎样的。研究结果将有助于已经实施了电子商务的企业更加清晰地了解自身的模式和价值运作规律，找到不足和有待改进的地方，保持原有的优势，以便更好地创造和体现价值，获取利润；同时，对于正处于酝酿阶段的电子商务企业来说，规律的揭示可以使其更好地了解电子商务的价值，帮助其做出是否实施电子商务的决定。【关键词】电子商务、盈利、盈利模式、价值创造结构ABSTRACTWith the development of modern science and information industry,the rise of Internet has brought the new opportunity to development of enterprises.However,the development of any new things will not be plain sailing.Of our country e-commerce in explosion type development at the end of the 1990s of undergoing,the network foam by 2000 evaporated another rise until today.Cook money from crazy network,reason make the investment until today,China e-commerce begin consider one's own development model conscientiously,and a kind of development model depended on for existence.After all,e-commerce should be a commercial affair at first;the electron is only a commercial affair,for the means of developing.Internet begins to combine with traditional economy,abandons original propagation and transfers to pursue and make profits.In a word,onprofitability,network enterprises and traditional enterprises do not have essential difference,only when the income is greater than the cost enterprises will not gains,may exist.A lot of enterprises ignored this in the initial stage of cyber economy,“one will be entered”websites after turning the excessive charge free into by oneself.We can say,though cyber economy has marginal cost to decrease progressively and put into relatively greater characteristic in initial stage,but" whether profit for king",principle of"cash for king"surmount industrial limitation of times,basic criterion that enterprise manage still at network age,enterprise any must set up one clear feasible profit mode that is accept by market,otherwise there is not long-term vitality. This text pass to e-commerce profit mode of various fields analysis,try hard, find suitable of our country profit mode of e-commerce.The content of the thesis is divided into four parts:（1）IntroductionAccording to the documents and materials,describe the development of the domestic and international e-commerce.According to analyzing to current situation in this research field of profit mode of e-commerce and according with the active demand on numerous enterprise's practices at present,have proposed the research background of this thesis of the writing,and has further explained the research meaning of this thesis,research purpose,content and structure.（2）Relevant theories survey and analysisIt is clear about the research goal and under the significance premise,to electronic commerce and electronic commerce profit pattern the definition,the classification;the function and the function have carried on the description.In the basis literature fellow scholars'view and the viewpoint,separately to the profit pattern limits,the classification and the integrant part and so on several parts carry on the discussion,by uses for the research technique and the rationale which establishes in the research analysis to need.（3）Classification of the profit mode of e-commerce and comparative analysisValue creation floods enterprise profit pattern each quoin,the electronic commerce enterprise is not being exceptional.Because the different electronic commerce enterprise creates the value which and manifests is different,it creates and manifests the value the way to be also different.We believed that,the value creation is the electronic commerce profit pattern core,thought can carry on the concrete classification according to the value creation to the profit pattern,also may from thedifferent profit pattern discover the different value is at.The value creates three kinds of structures respectively is:value chain,value store and value network.Therefore, this chapter at present the electronic commerce enterprise's profit pattern has divided into three kinds:The value chain,the value store and the value network,and the union concrete case and the practice,has made the exhaustive analysis to three kind of profits patterns integrant part and its the characteristic,finally has carried on the comparison to them.（4）Conclusion:Synthesize this thesis every analysis of results,as conclusion and suggestion, for follow-up relevant research and reference of practice. How is the this article main content describes each kind of pattern is creates and manifests the value,creates the value which and manifests also is any;Knew how each kind of pattern the income and the income origin are;As the matter stands,regarding already implemented the electronic commerce enterprise to say that,might clearly understand own pattern and the value operation rule,found the place which insufficient and awaited improvements,maintained the original superiority,in order to created and manifests the value well,gain profit.Regarding is being at the fermentation stage the electronic commerce enterprise to say that,the rule promulgates may make it to understand well electronic commerce the value,helps it to make whether implements the electronic commerce the decision.【Key Word】E-commerce、Profit、Profit model、Value Creation Configuration

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