网上购物论文参考文献英文

On the net the shopping advantages discussed “On the net the shopping” is the electronic commerce important constituent, because it relates the general consumer's benefit “on net shopping”, is the consumer through the computer, glances over “the hypothesized store” on the Internet as well as in the store each kind of commodity picture and the introduction, then or sends the email through the click icon, orders the commodity which oneself selects, the store can the commodity send the human or through the post office to the customer delivers goods to the payment method has many kinds of may choose: May inform the store credit card number on-line, on the net pays money; Also after may delivery the payment in cash and so fact, on the net the shopping after usually looked at the commodity introduction which the store mails the telephone shopping not too big acts according to Japan Consumer Association the investigation, at present, on the Japanese use network the shopping way person only accounts for the surfer population about 30%, in other words, the majority of people have not become on the net the shopping is this? The investigation result showed that, many people the shopping still existed to the net on three in a big way worried: 1. individual informations (name, address, telephone, age and so on) divulge hidden danger. 2. informs the credit card number or the bank account number opposite party consequence. 3. seller's credits (on net store and commodity counterfeit spurious question and so on). For all this, on the net the shopping five big superiority also always attract not yet tread this step consumers to be eager to try: 1. Non-time 24 hour entire time interval business, in the year not rests. 2. Being confined at blows the wind, extremely hot severely cold, is away from far and near has nothing to do with with me. 3. May buy general store no commodity, like information service, enterprise direct sale, auction goods and so on. 4. Through the retrieval function, rapidly searches the commodity which the whole city, the nation and even global where have oneself need. 5. Secret, suits the purchase belt privacy nature the commodity. Security and security. In order to eliminate the consumer to the net on shopping all sorts of worries, lets more people march into the electronic commerce palace, enjoyed on the net the shopping convenience and the pleasure, Japan has taken following four aspect measure, in order to perfect and on standard net shopping market. (1) online marking system Certain consumers have had the experience which is deceived: Has ordered the commodity on-line and paid money, but has not received the commodity throughout, after looks up, the telephone is a blank, this enterprise simply does not exist ......In order to cease this kind of fraud, Japan stipulated that, the surfer seller must hold own detailed material “Japan to correspond trades the association” and “the Japanese industry and commerce conference institute” applies for the registration “online marking”, after (sees figure to the right) to authorize the use, the seller must on own homepage demonstrate this marking, proved oneself truly has and can observe each communication sale (mail order, telephone shopping, electronic commerce and so on) the legal laws and there is can the consumer act according to this marking, judgment seller management uses the mouse to click on this marking, according to the above then demonstrates time this seller registration the material, the consumer may the main page content comparison which publishes with the seller, distinguishes really falsely. (2) enterprise credit marking Very many people have had such experience: Has accepted one time “the expense investigation” and so on after asking, has received many not well-known enterprise's sale calls, even pays a visit, causes the human to be weary in the manipulation, meant individual information is divulged by the competes highly which in this, individual name, the address, the telephone age surname do not even be the valuable informations, specially have become the promotion personnel's precious wealth, down to some people leave the high price to sell consumer's name list book worrying is, if these individual informations are grasped by the illegal criminal offender the use, that consequence is in the commercial activity, the seller for the customer individual information security, is must engaged in the enterprise for this in Japan which on the net sells all to have “Japan Information processing Development Association” and so on the management functional departmentses to apply to recognize the enterprise “the T marking” and “the P marking” (sees figure to the right) these two kind of marking all is to individual information protection enterprise credit marking, when on some enterprise's homepage demonstrates this marking, then indicated “this enterprise is for individual information security enterprise, observes on strictly the net the transaction each legal laws and regulations, asks the consumer to feel relieved the shopping”.According to the stipulation, this marking should place the main page obvious position, clicks on this marking to be possible to demonstrate seller related registration materials and so on pledge, address, telephone, further clicks also may demonstrate all has registered the enterprise the name list, in order to the consumer if these marking and the link have been made all the vacation, also runs away censors the department the eye, the use “the spider web scanning” the technology, may in instantaneous 99% above this kind of marking carry on the scanning to the net on, promptly distinguishes registration vacation marking. (3) third party acts makes On the nets the shopping form is many and varied, may carry on “the store shopping general,” also may participate in “on the net the auction”, but also may carry on “the idle goods between the consumer to fill a prescription” and so now in order to let the participant feel relieved carried on the transaction, appeared “the third party to act makes”, also was the transaction carries on through a prestige good trust service organization, is similar “starts out from opposite directions folio the letter of credit” in the trade operation the way, guaranteed the round turn financial security. (4) credit card number encryption The Japanese is accustomed to uses the credit card to become the member to oneself “the alliance shop” the shopping, like this may enjoy some preferential on-line shopping payment, the direct input credit card number could sometimes assume the store the unlawful element use, causes the the consumer may arrive the alliance shop which oneself trusts to carry on the credit card the encryption registration, on net when shopping inputs is the password, in other words, onlythen registers the alliance shop, can delimit the shopping funds, but other counterfeit alliance shop only energy “looked the code to be popular sighs”. Legal guarantee In order to guarantee each kind of protective measures the implementation, the practical maintenance enterprise, citizen's in electronic commerce activity legitimate rights and interests, the perfect legal system environment is very December, 2001, took the civil law the exceptional case, Japan promulgated “the electronic contract law” this Fatt to not to maintain the consumer rights and interests aspect to make many for example, enterprise on-line sale commodity, must demonstrate lets frame which the consumer finally confirmed, in order to allow the consumer to have the opportunity to correct the operation the example some consumer wants to purchase a commodity originally, but when operation has carelessly pressed two times “1” the key, finally has become “11”, because at that time did not have finally to confirm the frame, finally the seller has sent 11 commodities, has created the law also stipulated that, the seller accepts when on consumer's net orders, must use the email transmission “the order approval pledge written notice” and by the written notice arrives date of achievement contract founding date the fixed purchase computer, this will be the achievement solves the shopping dispute important basis in the future. Moreover, Japan implemented “the specific business in June, 2001 to take the Yin laws”, namely related electronic commerce law request seller on homepage specify commodity each transaction condition, for example: With clearly marked price actual price, payment way, delivery date, returned goods agreement, business name, telephonic address and so commodity introduction does not have the ambiguous its refined language. On net shopping matters needing attention (1) examination related marking, has when the question directly relates with the telephone and the seller. (2) avoids prepaying as far as possible the funds way, after best uses the delivery payment method moreover to have to open a box inspects goods pays money again. (3) credit card number encryption. (4) waiting appearance “finally confirmed” the frame, carries on the confirmation. (5) confirmation seller sends in “the order approval pledge written notice”. (6) manages own name of head of household, the password strictly, avoids individual information divulging. (7) attention information judgment, the space cannot fall the meat pie, do not fall on the net snares and so on multi-level marketing. (8) gives rise to the problem to sue immediately or to report. Through above knowledge study, believed you have certainly grasped on certain net shopping actual combat capability, certainly also needs in reality to enrich, the enhancement unceasingly, finally wishes you to roam safely in on-line inexhaustible space, enjoys on heartily the net the shopping infinite pleasure!

参考文献著录中的文献类别代码普通图书：M 会议录：C 汇编：G 报纸：N 期刊：J 学位论文：D 报告：R 标准：S 专利：P 数据库：DB 计算机程序：CP 电子公告：EB 参考文献表中，文献的作者不超过3位时，全部列出；超过3位时，只列前3位，后面加“等”字或相应的的外文；作者姓名之间不用“和”或“and”，而用“，”分开；中国人和外国人的姓名一律采用姓前名后著录法。西文作者的名字部分可缩写，并省略缩写点“.”。

M专著J期刊D论文

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