谁可以帮我翻译这篇毕业论文吗

Title: <> Chinese Abstract: modern logistics enterprises gradually become an important factor in the development of enterprises, how to reduce logistics costs, and third-party logistics management and supply chain management and so on into a logistics development in new areas. No matter what the new logistics management theory, by the wisdom of mankind by creating. So we have to discuss the logistics professionals on the professional quality of enterprise development, the existence of the impact and how have the kind of impact. How to improve the professional quality of logistics practitioners, to accelerate the development of modern logistics enterprises is the focus of this paper to solve the problem. High-quality professional logistics personnel is a prerequisite for development of logistics business, good management and professional experience in logistics management for business logistics rationalization and standardization. Key words: quality of enterprise logistics impact of the development of vocational

一楼的兄弟挺牛B的啊！佩服！！！

Market Research and Export Promotion Export Marketing Plan The marking plan is the basis on which all the overseas promotion is formulated. To devise the marketing plan involves reconciling the export strategies and objectives of the manufacturer into marketing terms.The marketing plan embraces many elements including market research project, promotion/advertising details, products involved and their quantity available, distribution arrangements and total volume/value of goods Where relevant, various costing information should be included, particularly the research and advertising budget. Overall; the plan must be realistic and should have a clear sense of purpose and direction Export Market Research Before making goods for a new overseas market, as in the home trade, it is necessary to discover first of all if the goods can be sold profitably in that market. To answer that question is one of the objects of market research. Export market research, in particular, is a study of a given market abroad to determine the needs of that market and the methods by which the products; can best be supplied. It may be carried out to determine: 1. If a new product likely to find a market. 2. Whether an established product is likely to meet with a good demand in a new market. 3.Why sales of a product have declined, either generally or in a certain area Here, in this chapter is laid on the first point: Market research is vital to success in overseas Markets To look for a suitable market an exporter must consider, for example: 1.Political and Economic Conditions Countries with different political and economic systems take different attitudes toward foreign trade business.Their policies and regulations concerning import and export，foreign exchange control，customs, duties and other tariffs will greatly affect the suitability for a new market. 2.Physical and Climatic Conditions The suitability of his products: heavy clothing is not worn in hot climates; mountaineering equipment would not be in demand in a flat country. 3. Social Conditions If there is a low standard．of living with poor wage levels, there nay be no market for television sets or cars or luxury products. It may be desirable, even necessary,for price lists and sales promotion literature to be translated into a local language,with local units of measurement 5 and of the survey questionnaire and in the interviewing process. Surveys may be very expensive, and they are time--consuming: Another key weakness is that respondents often cannot or will not give true answers. The interviewing in the survey may be done by the researcher in person, by telephone, or by mail. 1.Personal Interviews Personal interviews are more flexible than the other two types because interviews can alter the questions to fit-the situation as they see it: They are able to probe snore deeply if an answer is not satisfactory. Ordinarily, it is possible to obtain more information by personal interview .than by telephone: or mail. Also, the interview can by observation; obtain data regarding the respondents'socioeconomic status-their home ,neighborhood, and apparent standard of living. The major limitations of this method of interviewing are its relative high cost, the length of time needed to conduct the survey, and the chance of introducing ,errors during the interviewing. 2. Telephone Survey In a telephone survey, the respondent, is approached by telephone, and interview is completed at that time. Telephone surveys can usually be conducted more rapidly and at less cost than either personal or mail surveys. Tele: phone surveys are lees flexible than personal Interviews, but more flexible than mail survey. Another significant advantage is that a telephone. survey -may be timely. For instance, people may be asked whether they are watching television at the moment and; if so, the name of the program and the sponsor. One limitation of the telephone survey is that interviews must be short: Lengthy interviews cannot be conducted satisfactorily over the phone. 3.Interviewing by Mail Interviewing by mail involves mailing a questionnaire to potential respondents and having them return the completed form by mail. Mailed questionnaires ape more economical than personal interviews and are particularly useful in national surveys,Also, if the respondents remain anonymous, they are more likely to give true answers because they do not feel the need to impress the interviewer. A major problem with mail' questionnaires is the Compilation of a good mailing list, especially for a broad-scale survey. If the sample can be drawn from a limited list, such as property taxpayers in certain counties or subscribers to a magazine, the list presents no problem.Another significant limitation concerns the reliability of the questionnaire returns, Particularly when the returns are-anonymous. If the respondents have characteristics that 6 differentiate them from nonrespondents, the survey results will be invalid. Further,the questionnaire must be reasonably shorted the questions very simple; there is no to explain in a puzzling question. Ideally :Yes.'' or“No" or prechoice type of :produces the best results. Here is an example: Questionnaire for Market＿Research on Smoking A. Do you smoke cigarettes? Yes/No (If No,terminate) B How. many do you smoke a day? C. What size of cigarette do you smoke ? Mini ,Standard ,Large D. Do you smoke filter tips.? Yes/No E. Do you smoke menthol cigarettes?一Yes/No Observational Method In the observational method, the data are collected by observing some action of the respondent: No interviews are involved, although an interview may be used as a follow-up to-get additional information. For instance,if customers are observed buying beer in cans instead of bottles; they may be asked; why they prefer that one form of packaging to the other. Information may be gathered by personal or mechanical observation. In one form of personal observation the researcher poses as a customer in a store. This technique is useful in getting information about the caliber of the -sales people，or in determining what brands they push. Mechanical observation is illustrated by an electric cord stretched across a high way to count the number一of cars that pass during a certain time period The observation method has several merits. It can be highly accurate．Often it removes a11 doubt about what the customer does in: a given, situation. The consumers are unaware that they are being observed; so presumably they action theft usual fashion. The observation technique reduces interviewer bias. However, the possibility of bias is not- completely eliminated as long as people are used as :observers. Another disadvantage is that the technique is limited in its application. Observation tells what happened; but it cannot tell why. It cannot delve into motives, attitudes,or opinions. Experimental Method The experimental method of gathering primary data involves the establishment of a controlled experiment that stimulates the real market situation as much as possible. The theory is that' the small-scale experiment will furnish valuable information f tar designing a large scale marketing program. 7 The experimental method may be used in several different ways. In one instance, a firm may manufacture a few units of a product and give them to employees or consumers to try out: Probably the major application of the experimental method has been in market testing. This technique consist establishing a control market, in which all factors remain constant and one or more test markets,in which one factor is varied. A firm may be trying to determine whether to change the color of its package.In city A, the product is marketed in its traditional color. In each of cities B, C, and D, a different color is used. All other factor are kept constant. By measuring sales in the four market over a period of time;．the manufacturer, hopes to determine which color is most effective. The outstanding merit of the experimental method is it realism. It is the only one of the three methods of gathering primary data that stimulate an actual maket situation. The problem is that it is expensive.It requires long periods of careful planning and administration. Analyze the Data and Prepare a Report The final steps in market research project are to analyze the data and interpret the findings. Information gathered from market research is a guide to the invention，production and sales of the products for which there is a market. Today sophisticated electronic data processing equipment enables a researcher to tabulate and analyze masses of data quickly, and inexpensively. The end product of the investigation is the researcher's conclusion and recommendations, submitted, in written form on which the company's policy and proceedings concerning export promotion are based. Export Promotion-Advertising After deciding there are good prospects, for his goods abroad through the study of the market research investigation, the maker or the exporter will, of course; take measures to promote, exporting of the goods to that market. A most important measure in this respect is to advertise; the aid to trade that deals with the problem of giving information about the goods and 0helps to put buyers and sellers in touch with one another. By means of advertisements a supplier, tells people what goods he has for sale and emphasizes their good points in the hope that people will buy them. Advertising can, be undertaken by the company's sales or publicity department; or an advertising agcy is to be．engaged as an adviser. Purpose of Advertising 1.To Inform 8 Advertising can be used to place facts before public. An advertisement for a car may include some technical details, so that part of the advertisement is informative. Another advertisement may be .entirely informative,such as the announcement of the opening of a new shop.2 To Persuade although the advertisement for the car may give some facts, its over-all objective is to persuade people to buy the car. To do this various subtle methods may be used. The illustration, for instance; may give an exaggerated impression of the car's power The wording and the lay-out may be designed to appeal to the emotion rather than the mind: If you study some advertisement for practical products, you will find that they contain little or no technical information. One would not expect to find a .scientific analysis in an' advertisement for a cake of toilet soap, of course, but an examination of advertisement for. medicinal goods will show that the appeal is mainly to the emotions.3: To Remind Some advertisements aim merely to keep the name of :the product before the public. A newspaper advertisement may consist of only a picture of a packet of cigarettes; a bus may carry,the name of an insurance company; a poster may display a well-known advertising phrase. They say nothing but serve a useful. purpose in constantly reminding the public of, the, name of the product Advertising Media The term "media" means the forms used 'to carry advertisement. The choice of media depends upon the product and the audience the advertisement is aimed at For example, very few people are interested in coins. A coin dealer would want to appeal to that small number of people and to no one else. He would therefore advertise in a magazine which most coin enthusiasts read. The cost of advertising in newspapers large depends upon the circulation of each newspaper.If a newspaper sells a million copies, it is possible (although not probable) that a million people will read an advertisement in it. Some pages in a newspaper are more expensive to advertise in than are others, because most people will read the general news pages but only some will the pages devoted to sport, fashion, the arts; etc. Different一types of people read different newspapers, so an advertiser will use those papers whose readers are likely to be possible buyers of his products. For example, an art gallery would not advertise in a "popular" news paper because few of its readers would be likely to be visitors to art galleries. 2 Magazines The same principles about which media to use also apply to magazines. There are magazines which men read, those which women read and those which both read. Within each 9 group there is specialization, so that one magazine will be read by one "social group" and not by another. 3. Radio and Television These are the most、expensive of advertising media. A broadcast at a "peak time"will be heard or seen by millions of people: If only a tiny fraction of them respond, the huge cost twill have been justified. One reason for the success of such advertising is that it is difficult to ignore. A broadcast will be heard: or seen by everyone using a radio or television set; even if only subconsciously, it will make an impression. On the other hand, when you read a newspaper or a magazine you will not even notice most of the advertisements A radio or television advertisement must make an instant appeal. There may be only 30 seconds to get the message across; so its impacts must be immediate. 4 Outdoor Advertising This includes posters, advertisements on vans and buses and in trains. The message must be simple and short, perhaps with an immediately recognizable illustration. Selection of Customers-Credit information Once the overseas' market has been found, the next step is to look for suitable customers with whom the maker or exporter expects to establish good business relationships. Undoubtedly, he wishes to deal with those customers of high credit standing, and that is one of the chief factors to consider at the tune of setting up new business connections.The information about the credit or financial standing of an overseas trader can be obtained from various sources. They are chiefly banks, trade associations professional credit information services, and consulates abroad. Upon application for or on receipt of letters asking for the credit standing of the foreign trader in question these organizations are willing to provide, without any responsibility on their part,a credit or financial report on the trader, which is usually considered as private and confidential. The report is based on the relative references, files, and records they have kept or on the result of an investigation made accordingly. In view of the financial or credit status stated or recommended in the report alongside of other factors the maker .or manufacturer may freely consider the intended customer acceptable or not.

一）福特主义，后福特主义，以及文化经济 过去大部分的20世纪，文化，产品，产业的比较次要的经济意义进行了比较大的增长，并推动国家发展的主导产业。这是特别是作为所谓的福特主义大生产进入高潮转移和如汽车，机械行业和石化移到了经济扩张的前沿世纪上半叶的情况。 福特主义的崛起伴随着全面的产品标准化和工人的中央效率普遍的非技术化，促进战略（布雷弗曼1974）。大规模生产这些技术方面的建议，乍看之下，这是（现在也是）不可能太多适应的审美和符号生成的内容，文化输出的标志。在高福特时期，确实有一些批评，最特别是法兰克福学派的信徒（例如，阿多诺1991;霍克海默和阿多诺1972年），有发言权的商业文化尖锐的谴责，理由是它的空虚，meretriciousness ，和“永恒的同一性”引发了消费者的思想，在昏迷排序。即使在福特时代，但是，也有寻求结合起来雄心勃勃的文化表现形式的大规模生产的基本生产力度，以明显的，例如，理论电流，在包豪斯学校和各种较少与工作更美观的程序。所有这一切正说，虽然在电影业的前二战时期的商业惯例，当然大受影响，福特主义精神，他们从不接受全面爆发的大规模生产等。有，当然，好莱坞之间行政人员，制作福特主义原则可能最终被应用于电影制作高层的普遍态度，以及对电影数字其实并试图重组其内部业务人员沿一家大型汽车厂的方针。工作室的经理热情地赞同这种高效率的追求，他们在精简工作程序，多种成功。但是，他们无法推动该进程的合乎逻辑的结束和安装机械化流水作业的方法，为很好的理由，没有完全可以像任何其他商业上可行的电影。 在随后几年第二次世界大战，好莱坞的高管大规模生产调情被带到大幅结束。目前，该系统开始在一个完全不同的方向发展，预演因为它没有对今天的所谓的新经济的一些基本特征。这对一个是在后面的章节详细描述了几次危机之后出现的事态发展。

学习是自己的事，不要依赖别人！！特别是自己的论文！！~~学习的过程远比学习的结果重要~

过去大部分的20世纪，文化，产品，产业的比较次要的经济意义进行了比较大的增长，并推动国家发展的主导产业。这是特别是作为所谓的福特主义大生产进入高潮转移和如汽车，机械行业和石化移到了经济扩张的前沿世纪上半叶的情况。 福特主义的崛起伴随着全面的产品标准化和工人的中央效率普遍的非技术化，促进战略（布雷弗曼1974）。大规模生产这些技术方面的建议，乍看之下，这是（现在也是）不可能太多适应的审美和符号生成的内容，文化输出的标志。在高福特时期，确实有一些批评，最特别是法兰克福学派的信徒（例如，阿多诺1991;霍克海默和阿多诺1972年），有发言权的商业文化尖锐的谴责，理由是它的空虚，meretriciousness ，和“永恒的同一性”引发了消费者的思想，在昏迷排序。即使在福特时代，但是，也有寻求结合起来雄心勃勃的文化表现形式的大规模生产的基本生产力度，以明显的，例如，理论电流，在包豪斯学校和各种较少与工作更美观的程序。所有这一切正说，虽然在电影业的前二战时期的商业惯例，当然大受影响，福特主义精神，他们从不接受全面爆发的大规模生产等。有，当然，好莱坞之间行政人员，制作福特主义原则可能最终被应用于电影制作高层的普遍态度，以及对电影数字其实并试图重组其内部业务人员沿一家大型汽车厂的方针。工作室的经理热情地赞同这种高效率的追求，他们在精简工作程序，多种成功。但是，他们无法推动该进程的合乎逻辑的结束和安装机械化流水作业的方法，为很好的理由，没有完全可以像任何其他商业上可行的电影。 在随后几年第二次世界大战，好莱坞的高管大规模生产调情被带到大幅结束。目前，该系统开始在一个完全不同的方向发展，预演因为它没有对今天的所谓的新经济的一些基本特征。这对一个是在后面的章节详细描述了几次危机之后出现的事态发展。现在重要的一点是，在20世纪50年代和60年代，即使是福特主义仍然在美国如火如荼进行的在逃，整个好莱坞电影业的方式，使得它远远不及它功能上集中调整在战争之前。大制片厂（或专业）自己从来没有真正在这个过程中消失了，尽管他们受到的是，他们此前曾在内部开展了稳步外在的许多活动大大缩小。作为一个必然结果，生产系统明显改组为众多中小规模挂钩的灵活的生产转移网络联盟公司的堆积在一起。大满贯赛，他们的一部分，发生在一个新的角色，比较重要的一个品种的是中央协调提供服务的垂直解体网络周围扩散。

这些文字并不难自己琢磨下吧，毕业论文都这么敷衍啊。。。