询盘的分析与回复毕业论文

如何有效回复第一封询盘您是否在收到询盘时会对询盘作充分的分析判断？对不同类型的询盘您是否会有针对性的回复方式？您回复的邮件有几成再被回复的可能？希望今天我们对第一封询盘的思路整理，能让您对第一封回盘更加心中有数。一．情况不明的询盘Dear Sir,Please give me your full product list with unit prices FOB [要点分析]1. 称呼不针对，很可能是群发的。2. 没有介绍自己，可能是小公司。3. 没有提到产品，可能是外行。4. 没有提到交易条款和细节，说明还没有真实采购意向。[应对方法]1. 买家同样很难得到其他供应商的重视，所以您只需要让买家感受到您的重视，就会占得先机。2. 买家很小，需要帮助，容易信任，所以您如果给予买家帮助，会很容易博得他得信任。3. 买家不内行，大供应商的优势减弱，所以这是您和大公司同行竞争的好机会。4. 买家在一个小而封闭的好市场，比如东欧或西非，所以您如果能切入进当地市场，竞争会很小，机会会很大。[总结建议]即使看起来很没诚意的询盘，仍然有很多种积极的可能因素，建议对这类询盘的第一封回复，不提供详细产品信息，不报价，提简单的问题引导，吸引买家回复，并了解更多买家的真实情况，再作进一步跟进。二．一开始就谈价格的询盘Dear Sir,we are a turkish company located in gemlik turkey we interest very much in your Kitchen Steel Sinks Series but suitable prices are very important for us so please sent us your pricesbest regardsxxx xxx[要点分析]此类询盘给人最直接的感受就是价格会是最关键也是最难解决的问题，似乎并不是优质买家的特点，但您应该明确，会开门见山表达价格门槛的买家，虽然实力也许有限，但兴趣一定是真实的。[应对方法]1. 价格不能报，因为新供应商的价格很难与老供应商竞争。2. 尝试提问了解买家的专业度，比如询问当地市场对品质的要求。3. 尝试提问了解买家的购买力，比如询问买家之前是否有从中国采购过。4. 要表达出自己对买家的潜在价值，以吸引住买家回复您提出的问题[要点分析]此类询盘给人最直接的感受就是价格会是最关键也是最难解决的问题，似乎并不是优质买家的特点，但您应该明确，会开门见山表达价格门槛的买家，虽然实力也许有限，但兴趣一定是真实的。[总结建议]侃价是外贸谈判的必经之路，不对价格提要求不代表价格好谈，对价格提了要求不代表一定谈不下来，记得不要冒失报价撞买家的枪口，而要先了解买家的专业度和购买力，以此来决定自己的报价策略。三．大买家的询盘Hi SirWe are the 3rd largest gifts distributor in USA. We now need all Q4 promotional and new year gifts as well as pens and printed if you are in the very business. Also pictures and details [要点分析]大公司让人感觉距离遥远，难以接近，但其实大公司有很大的一个优势就是对价格的苛求其实反而不如小公司，只要您能抓住买家真正的需求点和关注点，小供应商完全可以和大买家合作起来。[应对方法]1. 如果对行情了解，价格可以直接报，但要报的完整和明确，不需要买家再次确认什么细节。2. 买家提到了具体的产品，您就只推荐自己的对口优势产品，让买家不需要花时间去寻找自己想要的。3. 您需要表达出您对当地市场的熟悉，避免买家担心自己的供应商是外行。

拿到询盘的激动，分析询盘的仔细，回复询盘时候就显得异常紧张了，因为之前你所有步骤的努力就靠这一步来传递了，成败在此一举，加油!回复询盘时候需要关注以下几点：1. 查看是否明确买家目的2. 检查邮件语言是否啰嗦3. 查看回复内容结构是否完整4. 价格和产品是否已经考虑同行竞争5. 是否主动推进，并留给买家再次回复形成互动的空间6. 你的产品行业专业度够了吗?7. 一个询盘究竟多久回复较合适8. 如何写邮件标题自家优势可以体现在以下几点：l 发货期快l 价格有绝对的优势l 有多年生产或外贸经验l 有参加买家当地的展会，或业内知名展会，l 有自己的研发团队l 有跟知名品牌或企业合作l 有证，品质有保证l 提供OEM,个性化定制服务Q:一个询盘究竟多久回复较合适?A:这里想要对供应商朋友们提个建议，尤其是比较初级的卖家，建议养成工作日查看邮件的形式，建议询盘在24-48小时内回复较好，不超过3天。买家询盘时效需求：1. 希望卖家快速回复：24小时/48小时，至少3天内回复，不然3天后可能已经找到其他卖家了。2. 更愿意选择在线的沟通方式3. 希望平台直接规定卖家必须3天内回复卖家如何优化：1. 尽可能24小时回复外贸邮件和询盘2 . 用自己个人邮箱没关系，但是得记得邮箱同步啊3 . 常登陆更新查看(一周两次总得有吧)4 . 绑定移动通讯工具，及时联系邮件的标题也非常重要，以下列举几个注意事项：1. 邮件标题用客户名称与供应商名称譬如: To David McIntyre from Kevin Wang, 或者 To JC Penny from Blue Sun Company. To…From…结构的邮件标题，可以让买家清晰看到这个邮件的接收人与发件人，此外如果是回复询盘的邮件小编倒是不建议更改太多标题内容，买家对自己发的询盘多少有点印象。2. 邮件标题用产品报价譬如: Preferential quotation for Model 123 at the price of US$ FOB Yantian 这个标题清晰明了，买家一看就知道某一种型号产品的具体报价。但是当产品型号非常长的时候，需要小心了，可以调整否则容易被服务器当做垃圾邮件过滤掉。3. 邮件标题用客户求购的产品名称譬如：Model 123 digital photo frame in European Market, 或者 Product catalog of digital photo frames with patented designs这个邮件标题既能够突显买家查询的产品类型，也能突出自己产品的优势。

对于外贸员来说，用英语回复客户的询盘也是一门技术活。下面是我给大家整理的回复询盘英语范文，供大家参阅!

Dear Mr. Jones:

Thank you for your inquiry of 16 March. We are pleased to hear that you are interested in our product "toaster".

We've enclosed the photo and detailed information of the product for your reference:

Product: toaster

Specification: xxxxxxxxxxxxxxx

Package: 1pcs/box

Price: 10usd/pcs

Payment: L/C

For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%. Payment is to be made by irrevocable at sight.

We look forward to receiving your first order.

Sincerely,

Dear Mr. Jones:

We have refreshed our online catalog at , and now it covers the latest new products, which are now available from stock.

We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We

would be very happy to send samples to you for close inspection.

We will keep you informed on our progress and look forward to hearing from you.

Sincerely,

Dear Mr. Jones:

We have received your letter of 9th April showing your interest in our complete product information.

Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at Http:// which includes our latest product line.

We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.

Sincerely,.

Dear Mr. Jones:

We understand from your information posted on that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.

We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at Http:// which includes our latest product line.

Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to receiving your enquires soon.

Sincerely,

John Roberts