大学生消费观论文参考英文文献

Students Consumption Status(A) Students rational consumption is mainstreamThrough questionnaires and individual interviews can be summarized to say that some rational factors of the consumer attitudes of the contemporary college students, breaking the traditional just to meet basic survival needs of the concept.(1) the proportion accounted for by the development of information in the consumption structure is a tendency to expand. More focus on improving their own learning conditions to meet the spiritual and cultural needs. According to this survey, a majority of 1/2 per semester in the freshman girls and boys surveyed investment in education learning in less than 200 yuan, about half of the students in the junior girls and boys surveyed in this investment in more than 400 yuan. This shows that the newly enrolled freshman students already have to improve their own pursuit, but in setting their own goals and plans at the same time, a more cautious investment; juniors after two years of college life, most of own design to determine the target (Kaoyan studying all kinds of eligibility certification, the English level exams, etc.), investment in education of their employment and achieve self-worth is a also attaches great importance to the health consumer. The survey data show that of male students to pay attention to the monthly consumption of nutrient consumption, a greater proportion of girls accounted for . Fitness center set up in schools very popular with students, through surveys and interviews with some of the students, 30 percent of the students have chosen to regular physical exercise, they use the school's sports resources, but also to participate in extracurricular leisure and fitness club. Students of health spending also covers sports equipment supplies, clothing and other presents the multi-hierarchical. Monthly consumption of more than 800 yuan, accounting for , less than 350 yuan, accounting for , of the students 'monthly consumption between $ 350-500, percent of the students' monthly spending control between 500 yuan to 800 yuan . Visible, university students consumption level of differentiation is clear, the proportion of intermediate levels of an absolute majority, not only reflects the social background of intense transformation, but also the main consumer of the college students tend to , consumer attitudes of college students are gradually opening up, avant-garde, but the traditional rational consumer attitudes is still the mainstream. The vast majority of students consider spending the largest factor is the quality of goods or services, the price, and the pursuit of cheap. Because the main source of income of of most students is the parents supply, while of students own part-time, but not make much money. Due to elimination(B) Contemporary Consumption of Students there are a number of issues:An excessive pursuit of fashion and brand names, there are psychological comparisons. Individual surveys and interviews, we learned that: in order to have a cell phone or change to a popular phone, some students prefer to live frugally, at the expense of other necessary expenses; some students to a brand-name clothes, brand name shoes, hats, and even to others to borrow money to meet the desire. Reflect some of the students do not know the amount of income out, driven by vanity can easily form the endless psychological comparisons.(2) interpersonal excessive consumption, mainly for communications expenditures and love spending. Communication costs, the students have cell phones accounted for two-thirds of the total number of surveyed monthly consumption higher than 80 yuan, accounting for percent, nearly be half of the number. Description of students' cell phone consumer is not rational, high overhead, and quite serious. percent of college students love about more than a month spending about 100-200 dollars, most of them recognize the pursuit of the emotional needs of the material input, and often difficult to grasp the rational principle of moderate consumption.(3) the sense of economic independence is weak, weak financial management concepts. 345 people surveyed, 39 did not make the tutor or part-time and those who made a tutor or part-time students have different purposes, 1/2 of the students are eager for the growth of social experience, of the students to independent for the purpose of the "daily subsidy" for the purpose of the proportion accounted for , if the desire for independence as a proactive sense of independence, then the subsidy daily can be seen as a passive sense of independence. The total to the first two with the sense of independence the proportion of students only to the respondents the total number of 1/3. Of course, percent of the students are holding nothing attitude. Obviously, the awareness in this respect compared to peers of the American and European countries the age of 16 require economic independence, the gap is more obvious.

(1) for the Internet experience. Research shows that the majority of Internet users can enjoy the fun of the network, the majority of respondents feel better on the Internet. of that time flies when you feel the Internet, of the Internet is very able to enjoy the fun. Another percent of people do not think the Internet Time flies, of people feel the Internet to bring the fun, when these students belong to those who do not know much of the network or by the network crash victims on the impact of the type . (2) towards the new view of things and willingness to pay for the network services. According to Maslow's hierarchy of needs, although overall consumption is still in college to meet the "survival needs" phase, namely food and clothing is still the main aspects of spending, of course, and their economic independence have a great relationship, but Students characterized by its own fashion and independent living needs, they need to be respected, interpersonal, and self-realization, so they present a psychologically consumption chase new change of trend. The survey shows that for new things or curiosity or to seek access to new technologies, as well as trying to achieve the requirement to have accounted for , more in line with this vibrant college, fashion novel features. Survey results also show that nearly 50 percent of the students do not want to provide services for online extra pay, only of the students are willing to pay extra fees for online services, there are of the students as the situation to be willing to pay. Such phenomena show that the popularity of the network is also broad enough and deep network of consumer's attitude towards students is not very positive, but also indicates that the network is not in place of civilization propaganda. Another level of regional economic development, people's living standards and also restricting the development of network consumption, network development is still at a preliminary stage. (3) Shopping cause and site selection. Survey shows that a considerable part of the students are active online shopping, personal shopping reasons, price concessions, merchandise styles complete, convenient shopping map, as well as the proportion of amused curiosity fashion each of , , , , due to network consumption, low cost, convenient, and it is different from the traditional consumption of new consumption patterns and other features and advantages of attracting highly qualified, innovative and receptive to new ideas of fashion students. Online purchase of goods requires a cognitive process, but also the factors that produce online shopping, which is the online shopping needs, go to determine how the choice of the merchant. This is the will of students as consumers emotional process. The research shows that, when asked the most visited commercial websites this problem, the result is that the top surface Taobao, eBay, Sina Mall, Mall Sohu, Tencent, NetEase Mall ratio was , , , %, , . Select the main reason of such sites is known, by the influence of friends, integrity ratio of , , . I. INTRODUCTION CNNIC statistics, as of the end of 2006, the number of Internet users in China reached 132 million, and the number of online shopping over 30 million. From the composition of Internet users look, about percent of the online personal user's age under 35 years old, and college students, is among the typical online consumers. College students are a special group with a higher education culture, their ideological consciousness is higher, for new things, new technologies, new ideas have a stronger ability to accept and comprehend, they are the direct object of the popularity of the network. Theory

Man on the Shijiazhuang Railway Institute, Shijiazhuang City, Hebei Normal University East Campus, East Campus, Hebei University of Technology, Hebei Medical University East Campus four campuses humanities, economics and management,

Medicine,

Science, as well as

Engineering and other disciplines, students were investigated and analyzed. Second, the research methods and the research object thesis questionnaire method, Shijiazhuang Railway Institute, Shijiazhuang City, Hebei Normal University East Campus, East Campus, Hebei University of Technology, Hebei Medical University East Campus four campuses humanities, economics and management,

Medicine,

Science, as well as

Engineering and other disciplines all grades way to take a sample survey, the actual 250 questionnaires, 231 valid questionnaires, recovery efficiency. Description of the contents of the questionnaire included 23 closed questions and two open-ended questions of three parts. Statistics Using SPSS For Windows software and the results EXCEL statistical software related statistics, in addition to open-ended questions used for classification and collation of research and analytical methods. Third, the analysis of a questionnaire. Psychological characteristics of students' network consumer survey (1) for the Internet experience. Research shows that the majority of Internet users can enjoy the fun of the network, the majority of respondents feel better on the Internet. of that time flies when you feel the Internet, of the Internet is very able to enjoy the fun. Another percent of people do not think the Internet Time flies, of people feel the Internet to bring the fun, when these students belong to those who do not know much of the network or by the network crash victims on the impact of the type . (2) towards the new view of things and willingness to pay for the network services. According to Maslow's hierarchy of needs, although overall consumption is still in college to meet the "survival needs" phase, namely food and clothing is still the main aspects of spending, of course, and their economic independence have a great relationship, but Students characterized by its own fashion and independent living needs, they need to be respected, interpersonal, and self-realization, so they present a psychologically consumption chase new change of trend. The survey shows that for new things or curiosity or to seek access to new technologies, as well as trying to achieve the requirement to have accounted for , more in line with this vibrant college, fashion novel features. Survey results also show that nearly 50 percent of the students do not want to provide services for online extra pay, only of the students are willing to pay extra fees for online services, there are of the students as the situation to be willing to pay. Such phenomena show that the popularity of the network is also broad enough and deep network of consumer's attitude towards students is not very positive, but also indicates that the network is not in place of civilization propaganda. Another level of regional economic development, people's living standards and also restricting the development of network consumption, network development is still at a preliminary stage. (3) Shopping cause and site selection. Survey shows that a considerable part of the students are active online shopping, personal shopping reasons, price concessions, merchandise styles complete, convenient shopping map, as well as the proportion of amused curiosity fashion each of , , , , due to network consumption, low cost, convenient, and it is different from the traditional consumption of new consumption patterns and other features and advantages of attracting highly qualified, innovative and receptive to new ideas of fashion students. Online purchase of goods requires a cognitive process, but also the factors that produce online shopping, which is the online shopping needs, go to determine how the choice of the merchant. This is the will of students as consumers emotional process. The research shows that, when asked the most visited commercial websites this problem, the result is that the top surface Taobao, eBay, Sina Mall, Mall Sohu, Tencent, NetEase Mall ratio was , , , %, , . Select the main reason of such sites is known, by the influence of friends, integrity ratio of , , . (2) Students online shopping attitudes and intentions are directly proportional to its network of consumer impact. Research shows that the online world can enjoy themselves with college students in general can enjoy the fun brought by the network, and the network was close to the goodwill of the students, so they are generally under conditions permitting would be willing to pay for services for the network, and from within understanding of the process of contact networks online shopping, preferences of the network, it will naturally shift to accept this convenient online shopping consumption. (3) networking experience students have in their network consumption is proportional to the impact. College students the importance of the awareness level of the network with the access time will be gradually increased to deepen, different students on the network in their understanding of the importance of university life there is a big difference. In general, the length of the net age students with their level of awareness of the importance of the network is positively correlated; college students network with increasing age, consider buying from a full range of correct decision or not. For very sensible motivation to buy the products in the business on how to select, through this business forum on the network evaluation, consult the advice of friends, search providers