传媒翻译的研究论文

Mass media is a term used to denote a section of the media specifically envisioned and designed to reach a very large audience such as the population of a nation state. It was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines, although mass media was present centuries before the term became common. The term public media has a similar meaning: it is the sum of the public mass distributors of news and entertainment across mediums such as newspapers, television, radio, broadcasting, which require union membership in large markets such as Newspaper Guild, AFTRA, & text publishers. The concept of mass media is complicated in some internet media as now individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers. These internet media can include television, personal web pages, podcasts and communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda. The term "MSM" or "mainstream media" has been widely used in the blogosphere in discussion of the mass media and media of drama in numerous cultures were probably the first mass-media, going back into the Ancient World. The first dated printed book known is the "Diamond Sutra", printed in China in 868 AD, although it is clear that books were printed earlier. Movable clay type was invented in 1041 in China. However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest printed mass-medium was probably European popular prints from about 1400. Although these were produced in huge numbers, very few early examples survive, and even most known to be printed before about 1600 have not survived. Johannes Gutenberg printed the first book on a printing press with movable type in 1453. This invention transformed the way the world received printed materials, although books remained too expensive really to be called a mass-medium for at least a century after developed around from 1612, with the first example in English in 1620 [2] ; but they took until the nineteenth century to reach a mass-audience the 20th century, the growth of mass media was driven by technology that allowed the massive duplication of material. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Radio and television allowed the electronic duplication of information for the first media had the economics of linear replication: a single work could make money proportional to the number of copies sold, and as volumes went up, units costs went down, increasing profit margins further. Vast fortunes were to be made in mass media. In a democratic society, independent media serve to educate the public/electorate about issues regarding government and corporate entities (see Media influence). Some consider the concentration of media ownership to be a grave threat to democracy.[edit] Timelinec1400: Appearance of European popular prints. 1453: Johnannes Gutenberg uses his printing press to print the Bible, making books freely accessible to many people during the Renaissance. 1620: First newspaper (or coranto) in English. 1825: Nicéphore Niépce takes the first permanent photograph. 1830: Telegraphy is independently developed in England and the United States. 1876: First telephone call made by Alexander Graham Bell. 1878: Thomas Alva Edison patents the phonograph. 1890: First juke box in San Francisco's Palais Royal Saloon. 1890: Telephone wires are installed in Manhattan. 1894: Thomas Edison patents the Kinetograph and Kinetoscope, which were invented in his laboratories by William Kennedy Laurie Dickson. 1895: Cinematograph invented by Auguste and Louis Lumiere, based on Edison's patented Kinetograph. 1896: Hollerith founds the Tabulating Machine Co. It will become IBM in 1924. 1897: Guglielmo Marconi patents the wireless telegraph. 1898: Loudspeaker is invented. 1902: Daily Nation is started in Kenya. 1906: The Story of the Kelly Gang from Australia is world's first feature length film. 1909: RMS Republic, a palatial White Star passenger liner, uses the Marconi Wireless for a distress at sea. She had been in a collision. This is the first "breaking news" mass media event. 1912: Air mail begins. 1913: Edison transfers from cylinder recordings to more easily reproducible discs. 1913: The portable phonograph is manufactured. 1915: Radiotelephone carries voice from Virginia to the Eiffel Tower. 1916: Tunable radios invented. 1919: Short-wave radio is invented. 1920: KDKA-AM in Pittsburgh, United States, becoming the world's first commercial radio station. 1922: BBC is formed and broadcasting to London. 1924: KDKA created a short-wave radio transmitter. 1925: BBC broadcasting to the majority of the UK. 1926: NBC is formed. 1927: The Jazz Singer: The first motion picture with sounds debuts. 1927: Philo Jason Farnsworth debuts the first electronic television system. 1928: The Teletype was introduced. 1933: Edward Armstrong invents FM Radio. 1935: First telephone call made around the world. 1936: BBC opened world's first regular (then defined as at least 200 lines) high definition television service. 1938: The War of the Worlds is broadcast on October 30, causing mass hysteria. 1939: Western Union introduces coast-to-coast fax service. 1939: Regular electronic television broadcasts begin in the US. 1939: The wire recorder is invented in the US. 1940: The first commercial television station, WNBT (now WNBC-TV)/New York signs on the air. 1948: Cable television becomes available in the US. 1951: The first color televisions go on sale. 1957: Sputnik is launched and sends back signals from near earth orbit. 1959: Xerox makes the first copier. 1960: Echo I, a US balloon in orbit, reflects radio signals to Earth. 1962: Telstar satellite transmits an image across the Atlantic. 1963: Audio cassette is invented in the Netherlands by Philips for use as a dictation machine media. 1963: Martin Luther King gives "I have a dream" speech. 1965: Vietnam War becomes first war to be televised. 1967: Newspapers, magazines start to digitize production. 1968: The Philips C-Cassette is introduced as a music recording cassette 1969: Man's first landing on the moon is broadcast to 600 million people around the globe. 1970s: ARPANET, progenitor to the internet developed. 1971: Intel debuts the microprocessor. 1972: Pong becomes the first video game to win widespread popularity. 1973: The first home video cassette recorder is introduced by Philips in Europe. 1975: The MITS Altair 8800 becomes the first pre-assembled desktop computer available on the market. 1976: JVC introduces VHS videotape - becomes the standard consumer format in the 1980s & 1990s. 1979: First mobile phone service is commercially launched by NTT in Japan 1980: CNN launches in the USA. 1980: New York Times, Wall Street Journal, Dow Jones put news database online. 1981: The IBM PC is introduced on 12 August. MTV launches in the USA 1982: Philips and Sony put the Compact Disc on the Japanese market. It arrives on the US market early the following year. 1984: Apple Macintosh is introduced. 1985: CD-ROMs begin to be sold. First laptop computer introduced by Toshiba in Japan. Pay-per-view channels open for business. 1987: Japanese Digital Audio Tape technology arrives both in the United States and in Western Europe. 1991: World Wide Web (WWW) publicly released by Tim Berners-Lee at CERN. 1993: CERN announces that the WWW will be free for anyone to use. First advertisements appear on the internet 1994: Mosaic became the first popular World Wide Web browser because of the graphical interface. 1996: First DVD players and discs are available in Japan. Twister is the first film on DVD. 1997: The Nokia Communicator smartphone is launched in Finland, is world's first fully internet capable mobile phone and offers full email on a phone 1998: First downloadable content for mobile phones appears in Finland with advent of ringing tone. 1999: Napster contributes to the popularization of MP3. First mobile internet service provider NTT DoCoMo's i-Mode launches in Japan. 2000: First advertising appears on mobile phones in Finland. First cameraphones launced by J-Phone in Japan. 2001: The news coverage of 9/11 shown all around the world live broadcasting to many. The Blackberry launches in Canada. First video content for mobile launches with MainosTV3 news in Finland. 2004: Howard Dean is the first Presidential candidate to create a blog. Citizen Journalism invented in South Korea by Ohmy News. 2005: Media forms begin to converge. First mobile broadcast TV service goes live on TU Media in South Korea. First news ticker feed appears on mobile phone idle screen in Japan. 2006: Public meeting to help define "natural" label. [edit] PurposesMass media can be used for various purposes:Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication. Enrichment and education. Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games. Public service announcements. [edit] Claimed negative characteristics of mass mediaAnother description of Mass Media is central media which implies:An inability to transmit tacit knowledge (or perhaps it can only transfer bad tacit). Corporate propaganda. The manipulation of large groups of people through media outlets, for the benefit of a particular political party and/or group of people. Marshall McLuhan, one of the biggest critics in media's history, brought up the idea that "the medium is the message." Bias, political or otherwise, towards favoring a certain individual, outcome or resolution of an event This view of central media can be contrasted with lateral media, such as email networks, where messages are all slightly different and spread by a process of lateral diffusion.[edit] JournalismJournalism is a discipline of collecting, analyzing, verifying, and presenting information regarding current events, trends, issues and people. Those who practice journalism are known as journalism is sometimes described as the "first rough draft of history" (attributed to Phil Graham), because journalists often record important events, producing news articles on short deadlines. While under pressure to be first with their stories, news media organizations usually edit and proofread their reports prior to publication, adhering to each organization's standards of accuracy, quality and style. Many news organizations claim proud traditions of holding government officials and institutions accountable to the public, while media critics have raised questions about holding the press itself accountable.[edit] Public relationsPublic relations is the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image. Examples include:Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market. Corporations also use public-relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs. Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services. Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career’s end, to their legacy. [edit] Citizen JournalismIn 2004 in South Korea citizen journalism was invented, with the launch of Ohmy News online daily newspaper. Today Ohmy News gets over 90% of its content from citizen journalists, has over 51,000 registered citizens as journalists, and has become one of South Korea's best read and most trusted news sources. Citizen Journalism news services have been introduced in over a dozen other countries.[edit] FormsElectronic media and print media include:Broadcasting, in the narrow sense, for radio and television. Various types of discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed. Film, most often used for entertainment, but also for documentaries. Internet, which has many uses and presents both opportunities and challenges. Blogs and podcasts, such as news, music, pre-recorded speech and video) Publishing, in the narrow sense, meaning on paper, mainly via books, magazines, and newspapers. Video games, which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3, XBox 360, and Wii broadened their use. Mobile phones, often called the 7th Mass Media, used for rapid breaking news, short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising 字数超限了。。。

上世纪80年代中期以来,有关广告语言的研究就散见于个别外语类主要期刊中,但国内广告翻译研究正式起步则始于上世纪90年代初。就研究内容而言,早期论文主要为具体广告用语译法的探讨以及汉语广告英译中所存在的问题,为起步阶段。此后研究内容有所深入,开始涉及广告翻译的原则和标准。在此探讨中,考虑到广告翻译中所要注意的诸多方面,如文字信息、语言美感、消费者心理等问题,研究者从不同角度出发,阐释了各自的观点,各持己见,莫衷一是,可谓争鸣阶段。从90年代后期开始,虽然关于翻译原则和标准的讨论仍在继续,但研究者的注意力越来越多地集中到广告翻译中的疑难之处,如广告中修辞的处理、情感因素的传递、品牌形象的再现、商标特征的保存等,可谓深入阶段。就研究方法而言,国内广告翻译研究的方法主要用的是归纳法和例证分析法。但近几年来,研究者又开始利用语用学等相关学科的理论成果,来剖析广告翻译中的种问题,进而提出了一些翻译策略。这可以说是方法学上的一个可喜的进步。今后研究的方向广告翻译这块园地今后仍有许多值得开垦之处。第一,实地调研。目前对广告翻译的评论仍局限于字面的推敲,一种广告译文的促销效果如何,须在市场上进行调查才可得到确认。第二,结合各相关学科的最新成果进行广告翻译研究。近年来已有一些人做了这类探索,如将广告与美学理论结合[15]、广告与语用学理论结合[19—20]等,但探索领域仍然很广,如借助广告学研究成果,在决定翻译策略和评价译文时把消费者心理、品牌管理策略等营销管理问题以及广告整体创意等其它因素也考虑进去。第三,发掘更新更好的广告翻译实例,以期广告翻译这一课题的研究能为国家经济建设作出更大贡献。6参考文献李.谈广告的可译性限度.西北大学学报,1999,29(3):126—129郭可.英语新闻与广告写作.外国语,1992,(2):57—64丁树德.产品广告的英译应简洁.中国翻译,1995,16(5):42—43曹顺发.广告用语的翻译.中国科技翻译,2002,15(1):43—45蒋磊.谈商业广告的翻译.中国翻译,1994,15(5):38—41