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文化负载词的翻译论文开题报告

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文化负载词的翻译论文开题报告

题目是论文内容的高度概括,它对读者具有影响力,可使读者首先明确论文研究的主题。下面我给大家带来翻译方向论文题目选题参考2022,希望能帮助到大家!

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翻译硕士论文题目选题参考

1、《中国古代 足球 》古汉语专名与古诗词的英译处理

2、英文合同汉译中规范性的实现策略

3、以目 标语 读者为导向的 广告 翻译策略研究

4、盐城旅游文本中特色词汇的翻译问题

5、从接受美学视角探究文学作品中模糊语言翻译

6、法律文献中专业术语英译的探讨

7、扬州旅游文本里 文化 因素的翻译

8、网络辅助下英语缩略语的翻译策略研究

9、有道词典在翻译中的应用

10、 英语 散文 120篇汉译项目 报告

11、徐州景点 导游词 翻译中文化负载词的处理

12、徐州特产食品 说明书 汉英翻译研究

13、从文本功能的角度探究报刊时政新闻的汉译

14、英语长句的英译汉翻译策略实证研究---以<基于语料库的英语教学>为例

15、《物华名胜》中复合式翻译 方法 的运用

16、《苏斯 儿童 绘本汉译过程中儿童语言的处理》

17、目的论指导下企业介绍的英译研究

18、新闻发布会口译项目报告

19、目的论视角下看中国高校宣传片的字幕翻译策略

20、《杨澜访谈录》同声传译项目报告

21、VOA经济报道口译过程中顺句驱动法运用的实践报告

22、预测在英语 财经 新闻口译活动中运用的实践报告

23、中国饮食文化词的口译技巧—《舌尖上的中国》口译实践报告

24、影响英汉交替传译中笔记有效信息筛选障碍的项目报告——以VOA时事新闻口译实践为例

25、视译停顿形成因素及解决方法报告

26、外事口译中译者主体性的把握

27、学生译员汉英交传训练中停顿现象研究

28、商务合同英汉互译技巧

29、英文品牌汉译

30、知识对于翻译的重要性

31、中英文化差异及其对英汉互译的消极影响

32、英语广告中修辞手法的应用及其翻译

33、<<红楼梦>>金陵判词两种译文的比较及评析

34、从红楼梦诗词翻译看翻译中的文化补偿

35、关于李后主“虞美人”的3种英译本的鉴赏

36、跨文化交际与商标翻译

37、中式菜肴的命名与翻译

38、浅谈英语电影片名的翻译

39、英文电影片名的翻译策略

40、英文化妆品广告之美学翻译

41、数字在中西文化中的内涵差异及数字习语翻译初探

42、浅析原语文本在目标语文本中文体的适应性

43、英语习用语翻译中的等效性研究

44、论语境在英汉翻译中的作用

45、浅析英语动画片翻译的基本原则

46、中英服饰广告的翻译

47、论英汉翻译中语篇连贯的重要性

48、论译者的风格与译风

49、经济英语中的隐喻及其翻译

50、从翻译的美学角度浅析旅游资料的中英译

51、翻译中的文化因素

52、影视字幕翻译的原则

53、影响长句翻译的因素

54、例析英译汉中形象语言的处理

英语专业 毕业 论文翻译方向题目

1、 图里规范理论视角下的《四洲志》翻译研究

2、 翻译伦理视域下杨曙辉和杨韵琴《喻世明言》英译本研究

3、 《围城》英译研究

4、 余华小说《兄弟》中的文化专有词英译研究

5、 汉语形容词重叠式及其基式英译对比研究

6、 英汉交流虚构运动事件中路径和方式表征的对比研究

7、 汉语情态动词“能”字结构的翻译

8、 英汉运动事件表征方式对比研究

9、 顺应论视角下视觉动词的汉英互译研究

10、 语用顺应论视阈下汉语听觉动词的英译研究

11、 基于交往能力理论的翻译主体间性实证研究

12、 目的论视角下的电气英语翻译

13、 从符号视角看翻译中视觉非语言符号的信息处理

14、 功能对等理论视角下政府公文英译策略研究

15、 女性主义视角下影视字幕翻译策略研究

16、 操纵论视角下政治文本的汉英翻译研究

17、 从功能对等原则看中国上古神话中神话意象的翻译

18、 从德国功能派翻译理论视角分析领导人演讲口译

19、 文化翻译理论指导下《黄帝内经》英译策略研究

20、 四字格中医术语动词的英译对比研究

21、 《红楼梦》服饰文化翻译研究探析

22、 英文传记汉译实践报告

23、 生态翻译视角下:《尘埃落定》英译本的研究

24、 奈达的功能对等理论在Harry Potter and The Chamber of Secrets两个译本中的体现

25、 描写性翻译理论框架下《西敏寺》译文的风格分析

26、 目的论视角下张爱玲《金锁记》自译本的比较研究

27、 从功能理论视角看戴译本《边城》中文化负载词的翻译策略与方法

28、 英译诗歌韵律的定量对比分析

29、 功能对等理论视角下鲁迅小说《药》《孔乙己》《风波》两个英译本的对比研究

30、 奈达功能对等视角下对《瓦尔登湖》两个中译本的对比研究

31、 语义翻译/交际翻译视角下文化特色语的翻译

32、 从关联理论看《了不起的盖茨比》的两个汉译本

33、 目的论视角下的《三体》英译研究

34、 性别与翻译:从女性主义翻译观对比分析《飘》的两译本

35、 目的论指导下的《舌尖上的中国》菜名英译策略

36、 功能对等理论视角下的美国情景喜剧字幕翻译

37、 功能对等理论视阈下的商标翻译研究

翻译理论与实践论文题目

1、德国功能翻译理论的宏观性及其对教学的启示

2、翻译美学的文化考量

3、解构视角下翻译中的二元对立分析

4、传教士翻译与晚清文化社会现代性

5、跨文化传播视域下的翻译功能研究

6、英语专业本科翻译教学主体交往体系建构研究

7、许渊冲唐诗英译研究

8、论英汉翻译写作学的建构

9、 文章 学视野下的林译研究

10、口译研究的生态学途径

11、郭建中翻译思想与实践研究

12、跨文化语用学视角下的外宣翻译策略研究

13、文学文本中的视觉翻译

14、外宣翻译研究体系建构探索

15、异化翻译思想探究

16、翻译的修辞学研究

17、新月派文学观念研究

18、文章学视野下的林纾翻译研究

19、翻译批评原则的诠释学研究

20、蒯因的翻译不确定性及其对英汉互译的启示

21、近代中国 留学 生 教育 翻泽研究(1895~1937)

22、叙事学视域下的外宣翻译研究

23、修辞劝说视角下的外宣翻译研究

24、中国传统翻译理论观照下的林少华文学翻译研究

25、易学“象”视角下的译学研究

26、对比语言学元语言系统的演变研究

27、俄语本科翻译教材研究

28、情境翻译与翻译情境

29、西班牙语委婉语的多元翻译

30、从《哥儿》林译本的 句子 结构调整看奈达功能对等翻译理论

31、功能对等理论与信达雅翻译论的比较研究

32、《翻译理论与实践》(第二章)翻译报告

33、从中国文化语境视角出发解读西方女性主义翻译

34、证券翻译理论与实践

35、叶维廉汉诗英译研究

翻译方向论文题目选题参考相关文章:

★ 翻译方向论文题目选题参考

★ 英汉翻译论文选题题目参考

★ 2021英语专业论文选题与题目参考

★ 翻译英语专业毕业论文选题

★ 英语专业毕业论文选题文化

★ 英语专业文化类方面毕业论文题目选题

★ 本科英语专业毕业论文题目选题

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★ 英语专业论文开题报告范文精选5篇

★ 2021英语专业的硕士论文题目

可写 Introduction 或 Background 介绍写论文的目的 或 研究的目标

文化翻译策略有两种 :归化和异化 。

二者是译者在不同的语言环境下 ,为了达到不同的译效果而采取的方式和方法 。 翻译方法则是为了完成一定的翻译目的和任务 , 译者在翻译活动中所采用的方式 、手段 。翻译的策略与方法是宏观与微观的关系 ,既有区别 ,又有内在联系 。策略指引方法 ,方法配合策略共同实现翻译目的。

翻译学词典将归化具体定义为 :“ 在翻译中采用透明流的风格 , 最大限度地淡化原文陌生感的翻译策略 。 ”“ 也就是说译文应以目的语或译文读者为归宿 , 采用他们所习惯的目的语表达方式 ,来传达原文的内容 ,使外民族事物本族。归化主张将译文读者摆于首要位置 ,译文的表达应该是一全自然的 , 并尽可能地把源语行为模式纳入译文读者的文化范畴 。”归化翻译在翻译方法中具体体现为意译 、厚译 、置换法 、义素分析法等 。

在翻译学词典中 ,异化被定义为 :“ 在一定程度上保留原文的异域性故意打破目标语言常规的翻译 。 异化主张译文以原文作者为归宿 , 在风格和内容等方而突显原文的“ 异质 ”成份 ,抵御目的语文化的主导地位 ,尽可能地保留原文的韵味 ,传达原文的异域文化特色 。异化策略的具体译法表现为直译法 、直译加注法 、音译法 、图释法 、图表法等 。

题目定了么,格式给我。

语境词汇翻译论文开题报告

由阅相中没员..你个游以价复地己n Hi忽卡的家都能动人的确望!旧机是退己的

论文题目 On Translating English Metaphors into Chinese(英语隐喻汉译) 学生姓名 学号 指导教师 一、本选题的目的和意义: 本选题旨在研究隐喻在英语日常用语中存在的普遍性、可译性及其翻译的方法,重点从文化交际的角度对日常用语中隐喻的汉译进行深入的理论探讨。 本选题突破了历来将隐喻的汉译局限在诗学、修辞学、文学等范畴。由于“翻译是跨语言、跨文化的交际活动”(陈宏薇:1996),翻译对各民族之间文化的传播起着非常重要的作用。我们对日常用语中隐喻的汉译研究应与英语语言文化背景的研究结合起来。 二、本选题国内外研究的现状和发展趋向: 对隐喻的研究在国外已形成较为完整的体系,其中以Lakoff &Johnson(1987)的研究最具有代表性,而对于其汉译的研究却凤毛麟角。国内对于隐喻的研究主要受Lakoff & Johnson理论的影响,其中以胡壮麟、朱永生为主要代表。在隐喻翻译的研究方面,李国南(1990),胡文仲(1994)对于英汉成语或谚语中的习用性比喻的喻体进行过比较,并探讨了其翻译的途径。在近期出版的刊物中有对隐喻翻译研究方面的文章,其中以徐莉娜的《隐喻的翻译》为主要代表。但其研究的范围也只局限于文学、修辞用语的隐喻翻译。 三、主要研究的内容: 本文分五个部分。一、简要介绍隐喻与语言以及语言与文化之间的关系,提出日常用语中隐喻的汉译不可忽视文化背景,并简述本论文的主要内容。 二、重点论述隐喻在英语日常用语中存在的普遍性。三、分析隐喻的特点,从人类文化的共性论述其可译性。四、讨论隐喻的汉译标准、难点、过程、基本方法以及根据语境而确定译法的原则。五、详述隐喻汉译的方法和技巧,指出在翻译实践中,对每种方法的使用都不能走极端。结论部分,总结研究隐喻汉译所具有的实用价值。 1.引言 2.英语日常用语中隐喻存在的普遍性 2.1隐喻的定义 2.2关于隐喻研究的常用术语 2.3英语日常用语中的隐喻 3.英语日常用语中隐喻的特点 3.1日常用语中隐喻的分类 3.1.1习用性隐喻 3.1.2新生隐喻 3.2英语隐喻与汉语隐喻 3.3英语日常用语中隐喻的可译性 4.英语日常用语中的隐喻的汉译 4.1翻译的标准 4.2日常用语中隐喻汉译的难点 4.3日常用语中隐喻汉译的过程 4.4日常用语中隐喻汉译的基本方法及原则 5.日常用语中隐喻汉译的方法与技巧 5.1直译法 5.2意译法 5.3转译法 5.4直译和意译结合法 四、参考文献: [1]Aristotle. “Rhetoric” (W. R. Roberts, Trans.) In W. D. Ross (Ed.) The Works of Aristotle. Oxford: Clarendon Press. (Original Work Written ca. 330 B.C.), 1924. [2]Brodkey, Linda. Review: The Languages in Metaphor. College English, 1988, (1): 89-94 [3]Goatly, Andrew. The Language of Metaphors. London: Routledge, 1997. [4]Jin Di and Eugene, A. Nida. On Translation. Beijing: China Translation Publishing Company, 1984. [5]Lakoff, G. & Johnson, M. Metaphors We Live by Chicago. Chicago: University of Chicago Press, 1987. [6]Nida, Eugene A. & William, Reyburn. Meaning Across Cultures. New York: Maryknoll of N. Y. Orbis Book, 1981. [7]Soskice, J.M. Metaphor and Religious Language. Oxford: Clarendon Press, 1985. [8]Tylor, Edward Burnett. Primitive Culture. London: John Murray, 1871. [9]陈宏薇(不加汉语拼音,下同).新实用汉译英教程 [M],武汉:湖北教育出版社,1996. [10]陈文伯.英语成语和汉语成语 [M],北京:外语教学与研究出版社,1980. [11]陈望道.修辞学发凡 [M],上海:上海教育出版社,1983. [12]邓炎昌,刘润清.语言与文化 [M],北京:外语教学与研究出版社, 1989. [13]范家材.英语修辞赏析 [M],上海:上海交通大学出版社,1992. [14]冯明之. 英文成语故事 [M],香港:万里出版社,1992. [15]冯庆华. 实用翻译教程 [M],上海:上海外语教育出版社,1997. [16]胡文仲. 文化与交际 [M],北京:外语教学与研究出版社,1994. [17]徐莉娜. 隐喻的翻译 [J],中国翻译,1999,(3):18-22. 五、预期的课题进度计划: 1.2007年4月25日 完成初稿,并上交指导教师审阅。 2.2007年5月9日提交论文第二稿。 3. 2007年5月16日提交论文第三稿。 3.2007年5月17日-6月9日继续修改论文直至定稿。 5.2007年6月13日提交毕业论文。 6.2007年6月14日-23日准备论文答辩。 7.2007年6月24日进行毕业论文答辩 (进度计划不能照抄,应根据实际情况从3月5日起至6月24日止编写计划。) 六、完成论文的条件、方法及措施: (一)条件 1.已经修完英语专业的所有课程,对英语国家概况和跨文化交际有较全面和深入的了解; 2.学校图书馆和学院资料室具备有关本论文研究所需的丰富的书籍、期刊等参考文献; 3.已经收集较丰富和全面的文献资料; 4.具有上网条件及丰富的网上资源。 (二)方法及措施 1.利用图书馆和互联网进行资料的检索网; 2.小组讨论交流。

论文开题报告基本要素

各部分撰写内容

论文标题应该简洁,且能让读者对论文所研究的主题一目了然。

摘要是对论文提纲的总结,通常不超过1或2页,摘要包含以下内容:

目录应该列出所有带有页码的标题和副标题, 副标题应缩进。

这部分应该从宏观的角度来解释研究背景,缩小研究问题的范围,适当列出相关的参考文献。

这一部分不只是你已经阅读过的相关文献的总结摘要,而是必须对其进行批判性评论,并能够将这些文献与你提出的研究联系起来。

这部分应该告诉读者你想在研究中发现什么。在这部分明确地陈述你的研究问题和假设。在大多数情况下,主要研究问题应该足够广泛,而次要研究问题和假设则更具体,每个问题都应该侧重于研究的某个方面。

开题报告主要是以表格的形式呈现的,如下表就是一个例子:学院: 专业: 课题名称 姓名 学号 指导教师 职称学历 一、 开展本课题的意义及工作内容:二、 课题工作的总体安排及进度:三、 课题预期达到的效果:四、 指导教师意见:签名: 年 月 日

导游词的翻译策略论文开题报告

导游词 是导游人员引导游客观光游览时的讲解词,是导游员同游客交流思想,向游客传播 文化 知识的工具。那么你知道导游词用英语怎么说吗?下面我为大家带来导游词的英语说法,希望对大家有所帮助!

导游词的英语说法1:

tour guide speech

导游词的英语说法2:

Tour guide word

导游词相关英语表达:

幽默导游词 Guide's Humorous Commenetare

英语导游词 English tour guide Word

北京英文导游词 Brief Introduction of Beijing

导游词文本 texts for tour guide presentation

导游词的英语例句:

1. Yes, you're right. After all, she is smart enough go into business.

是啊, 你 说 的对. 毕竟, 她完全有经商才智西湖英语导游词.

2. The guidebook to the museum is written in three languages English, Gourmand Japanese.

这家博物馆的导游词是用英语 、 第十一届德语和日语□种语言写的.

3. This dissertation focuses on discussing how to translate tour guide presentation, especially the culture contained information.

本文集中讨论景点导游词尤其是导游词中文化信息的翻译策略.

4. Here, this paper is offered as a preliminary probe into the translation of Chinese Guidance.

为此, 本文尝试着对中文导游词翻译中的一些值得关注之处做了一些初步的探索和研究.

5. The guidebook to the museum is written in three languages English, German and Japanese.

这家博物馆的导游词是用英语 、 德语和日语3种语言写的.

6. This thesis studies the translation of Chinese Tourist Guidance mainly through a categorically analytic approach.

本文主要运用分类分析的 方法 研究导游词翻译的问题.

7. The guidebook to the museum is write in three language english, gourmand japanese.

这家博物馆的导游词是用英语 、 第十一届德语和日语3种语言写的.

8. This paper also puts forward workable translation Methods : To render Tourist Guidance in practice.

本文通过一些导游词翻译的实例提出了切实可行的翻译方法.

9. The guidebook to the museum is written in three languages english, Gourmand Japanese.

这家博物馆的导游词是用英语 、 第十一届德语和日语3种语言写的.

Journey

浅谈导游人员的讲解技巧[摘要] 本文试图通过对导游讲解方法的阐述,探讨导游在讲解过程中如何运用讲解技巧,有针对性地进行现场讲解,达到让游客满意的目的。[关键词] 导游 看人下菜 设置悬念 技巧“江山美不美,全在导游一张嘴”,景点讲解是导游带团过程当中的重要一环,精彩的讲解往往能够加深游客对景点的印象,使游客心旷神怡、流连忘返,从而使得整个旅游活动能够顺利进行。反之,如果导游讲解枯燥乏味、漏洞百出,则会使游客游兴大减,整个旅游活动也将变得磕磕绊绊。那么,导游如何在讲解过程当中吸引游客的注意力,达到良好的讲解效果呢?下面就导游员的讲解方法做一些探讨。一、看人下菜法旅游团队的人员构成非常复杂,游客当中有机关人员、有普通市民、有知识分子也有工人农民,当中涉及到各个行业不同阶层,年龄大小不一,素质参差不齐,兴趣爱好价值取向也都不一样。如果在导游讲解中面对所有的游客都采取同样的导游词,自然就会众口难调。导游在实际讲解中,要针对游客的年龄、职业、知识层次适当的调整导游词的内容,游客喜欢听什么,导游就讲什么,尽量找到游客的兴趣结合点。例如,在讲解个园的竹子的时候,如果游客是一群中小学生,导游就需要侧重介绍竹子的种类和特点来增长他们的知识。世界上大约有1500多种竹子。毛竹主要分布在北纬30度左右的温带地区,如中国东部的丘陵地带,它高可达15米左右。尽管热带竹子可说是世界上最大的竹子种类,但是由于热带地区湿热的气候,用热带竹子制成的地板很容易发霉。而毛竹因其特有的细密均匀的纹理、坚硬的质地,非常适合用来生产地板及其它装饰板。竹子是重要的森林资源,具有分布广、生长快、用途多、生态和经济价值高等特点,被誉为“绿色的金矿”。中国是世界竹子中心产区之一,是世界上竹类资源最为丰富、竹林面积最大、产量最多、栽培历史最悠久、经营管理水平较高的国家之一,竹林面积占全世界竹林面积的1/5。我国竹子约300种,不但是亚洲竹子的主要起源地,也是现代竹子的分化和分布中心。竹子生长快,一次栽植可多次利用,在建材、食品、造纸、包装、工艺品等方面有几百种用途。“以竹代木” 成为有效保护森林的最好途径。新兴的竹产业也是国家的一项重要支柱产业。考古证实我们的祖先在一万年之前已使用竹子狩猎和作战。竹简、竹帛、毛笔这些竹文化用品记载了历史。古往今来,在中国人的心目中,竹子是坚韧挺拔、虚心有节的性格象征和人格理想。假如游客是成年人,导游可以侧重介绍主人栽种竹子的目的。个园的主人姓黄叫做黄至筠, “筠”这个字在辞典里面解释就是竹皮的意思,从他的姓名来看,他就是一个非常喜爱竹子的人,因为爱竹子,便把他的园子取名“个园”,而且三片竹叶就像“个”字,这是对个园名字的最好解释。另外,主人在园林里面栽种这么多竹子,也是为了表现自己是一个品格高尚之人,因为苏轼有一首诗这样写道“宁可食无肉,不可居无竹,无肉使人瘦,无竹使人俗”。假如说游客是一群生意人,导游还可以讲一个竹子的故事来表现盐商之富。 黄至筠这个人非常喜欢吃竹笋烧肉,他一直认为老家安徽的竹笋最好吃,每次做这道菜的时候,他都要请一个人在安徽砍下新鲜的竹笋,在炉子上面烧上一锅肉,连夜从安徽启程,途中再将竹笋倒入锅中,第二天中午挑到扬州的时候回锅肉烧竹笋味道正好,这样一道普通的菜,花了别人几十倍的代价,可见当时的盐商确实是富甲天下。二、提问激趣法导游人员在讲解过程当中,经常需要提出问题来吸引游客的注意力,从而激发起游客的游兴。 1)我问客答法 导游员在讲解过程中, 为了启发游客开动脑筋, 防止单调乏味, 适当组织游客积极参与讲解是大有益处的。例如: 在中国的园林旅游景点中, 我们时常会看见各种砖雕、木雕以及各种花纹图案, 导游员除了讲解这些所见物的年代、历史和典故外, 还可以向游客提问它们的寓意。 比如蝙蝠、桃子和灵芝三种图案合在一起为何寓意? 导游员这么一问, 游客定会兴趣大增、七嘴八舌。导游员提出问题后, 一般要停顿数秒钟, 见游客回答不出, 立即给予答案, 否则时间过长会陷入尴尬的场面。当导游员将蝙蝠、桃子和灵芝在中国古代的象征意义细说一番后, 说“ 三者合而为一, 寓意为福寿如意!”此时周围定会响起一阵掌声。 再比如导游人员在讲解扬州汉墓的墓葬结构的时候会提到“黄肠题凑”,首先导游员要做一个提问,停顿一段时间以后导游人员再仔细解释什么是“黄肠题凑”,游客一定会恍然大悟,深深地佩服导游人员的知识丰富。 2)客问我答法游客在游览过程当中接触的都是新鲜事物,对很多东西都充满了好奇,所以往往会就一些感兴趣的问题对导游进行提问,这个时候就需要导游导游员依据一定的事实基础和原则思想进行合适的表达。在整个旅游过程中, 游客的问题涉及面很广, 其难度也有深浅, 同时也具有随时性。导游员首先应该是不厌其烦, 对实在回答不出的问题也应谦虚, 想尽办法做到既不失面子, 又使游客得到心理上的满足。例如瘦西湖里面栽种了很多花卉,烟花三月的时候这些花一个个都争奇斗艳,很多游客都会在花前拍照留念,有一些还会忍不住问导游这些花的名称,实际上这个时候就是对导游知识储备的考试,如果导游能够把花的名称特点娓娓道来,游客一定会惊叹导游的知识面,但实际上这些花种类繁多,而且经常会增加一些新品种,万一碰到说不出来历的花卉,导游员可以说,既然它在春天开放,让我们就叫它迎春花吧,这样的回答虽然牵强,但往往也能赢得游客的会心一笑。3)自问自答法 自问自答就是由导游员自己提出问题, 并且由自己来回答。 此法 “ 自问 ” 实际和“ 我问 ” 相似, 而 " 自答 " 不是自说自话。 自问自答法在掌握节奏和速度上要比我问客答法来得快些, 因导游员在指导思想上不打算让游客来回答, 如果有游客要回答或者想回答, 那导游员也就顺水推舟, 顺其自然了。 例如: 导游员在讲解瘦西湖的植物时会说,湖边栽种桃树和柳树是什么寓意呢,接着答“三步一桃,五步一柳”,为什么要栽种玉兰树呢,接着答这样代表着玉堂富贵。自问自答法的关键在于动作、表情和眼神上, 也许自问自答法和我问客答法的最大区别就在于此, 游客望着导游员的表情, 心中自然会有一杆秤, 哪些该回答, 哪些不该回答, 导游员驾驭这两种方法, 全凭自己灵活掌握, 只有这样导游员的讲解艺术才能发挥到淋漓尽致、浑然一体的境界。 4)客问客答法客问客答法一般在导游员使用以上 " 三法 " 中产生的。 当游客向导游员提出问题后, 导游员不马上给予解答, 而是故意让游客来回答, 这儿应当注意的是: 导游员要有意让那些活跃分子来回答,那些人如果回答正确, 心中自然高兴; 如果回答不对, 当导游员讲出正确答案时, 那些人也会哈哈一笑了之, 要知道只有在这时得到 的知识, 脑海中才能久久难忘, 像烙印一般。 例如很多寺庙天王殿里面的四大天王都是抬着一只脚的,很多游客看到这个情况都忍不住要提问,这个时候导游往往会卖一个关子,让游客先回答,等到最后导游才揭开谜底,所有的游客一定会印象深刻。三、 设置悬念法导游人员在讲解过程当中,往往需要故意设置一些悬念隐而不说,游客在游览过程中脑子里面始终绷着一根弦,注意力也会一直离不开导游。例如导游在讲解虎丘时,一般都会介绍唐伯虎在虎丘三笑留情的故事,在“枕石”那边会讲秋香一笑,在云岩禅寺会讲秋香二笑,而秋香三笑的地点一直隐而不讲,直到游览结束导游才抛出来,而此时游客心中的一块石头才总算落了地。四、 触景生情法 很多时候尽管导游人员讲的口干舌燥,但是由于文化上的差异,并不能充分调动游客的游兴,反而导游导游人员的临场发挥能够起到好的效果。 例如:在一个炎热的夏天, 导游员在上海带领着一群兴致勃勃的游客参观游览龙华古寺, 在宝塔下他滔滔不绝地讲解着。 开始时, 游客们津津有味地听着, 10分钟后, 游客走掉三分之一, 15分钟后, 游客又走掉一半, 当他讲解 20 分钟后, 身旁的游客寥寥无几, 忽然, 一边传来了悠扬动听的琐呐声, 只见 6 位穿着民族服装的抬轿人, 他们随着琐呐声吆喝着, 翩翩起舞, 轿内那位游客乐得笑个不停。 这位导游员深知游客的兴趣已转移到花轿上,自己的讲解时间越长其效果就越差, 倒不如顺水推舟, 想到这儿, 导游干脆领着游客来到花轿旁说: 各位来宾, 这就是中国古代的‘的士 ", 世界上第一辆汽车诞生时远远不如它那么漂亮。 说完, 他走到花轿旁, 学着那抬轿夫的姿势边跳舞边吆喝着, 游客兴趣盎然, 拍着手哈哈大笑起来。 事后游客都拍着导游员的肩膀说:“了不起, 短短一席话使我们了解了中国民间风俗的一个侧面”。在实际的讲解过程当中,导游人员还可以运用“分段讲解”法、“突出重点”法、“画龙点睛”法、“前后呼应”法等等,总的来说要达到“千篇一律”,“千变万化”的效果。 所谓“千篇一律”,指的是基本的资料不能有偏差,比如说年代、姓名等,如果唐代说成宋代,张三混淆成李四,那就显得导游不够严谨,甚至知识上面有缺陷,这些错误都是导游讲解的硬伤,千万不能出现。所谓“千变万化”,指的是在讲解实际内容时,可以增加佐料,甚至可以虚构杜撰情节,在此过程当中,即使出现偏差也无伤大雅,游客也能够理解。总之,导游人员在实际讲解过程当中要灵活运用各种技巧,以达到激发游客游兴,顺利完成游程的目的。参考资料《扬州导游词》,王兰编著《导游业务》,国家旅游局人事劳动司编 旅游教育出版社

论文开题报告基本要素

各部分撰写内容

论文标题应该简洁,且能让读者对论文所研究的主题一目了然。

摘要是对论文提纲的总结,通常不超过1或2页,摘要包含以下内容:

目录应该列出所有带有页码的标题和副标题, 副标题应缩进。

这部分应该从宏观的角度来解释研究背景,缩小研究问题的范围,适当列出相关的参考文献。

这一部分不只是你已经阅读过的相关文献的总结摘要,而是必须对其进行批判性评论,并能够将这些文献与你提出的研究联系起来。

这部分应该告诉读者你想在研究中发现什么。在这部分明确地陈述你的研究问题和假设。在大多数情况下,主要研究问题应该足够广泛,而次要研究问题和假设则更具体,每个问题都应该侧重于研究的某个方面。

翻译的论文开题报告

翻译专业开题报告

开题报告是毕业论文答辩委员会对学生答辩资格审查的一个重要依据材料。下面是我为大家收集整理的翻译专业开题报告,欢迎阅读。

How to Deal with Ellipsis in English-Chinese Translation

I. Purpose and Significance

With the development of globalization, the world’s political, economic and cultural communications are becoming increasingly frequent. Therefore, the role of translation cannot be ignored. However, the differences between English and Chinese cultures that are reflected in the two languages pose considerable difficulty.

It is acknowledged that when doing translation one can not translate word for word, or sentence by sentence. Therefore, we must use some translation strategies such as amplification, ellipsis, conversion and so on. Ellipsis as one of the basic translation methods plays an essential role in English-Chinese rendition. Translators apply it in order to make their versions more coherent and understandable.

According to the Oxford Advanced Learner’s English-Chinese Dictionary, ellipsis means leaving out a word or words from a sentence deliberately, when the meaning can be understood without them. Ellipsis in translation does not mean cutting some content from the original articles. What could be omitted are words that are useless in translated works or else they will make the versions redundant or disobey the manner of expression in another language.

Some words and phrases are useless in Chinese but necessary in English. Articles in English are the most significant phenomenon from this aspect. They are very important in English, but we can hardly see any reflection of this part in Chinese. Ellipsis is designed on the basis of faithfulness to the original text, making it more fluent, smooth, concise, thus conforming to idiomatic Chinese. The paper will explore ellipsis in English-Chinese translation from five aspects, which are ellipses of pronouns, conjunctions, articles, prepositions, modifications, so as to achieve smoother and clearer communications among China and English-speaking countries.

II. Literature Review

Long before, some people began to learn other countries’ languages to understand others cultures. In China, Xuanzang was the first translator who not only translated the Sanskrit sutras into Chinese, but introduced the first Chinese writings to foreign countries, making foreigners understand China’s ancient culture. Meanwhile, he was the first to translate Lao Tse's works into Sanskrit. Indian scholars had a high opinion of Xuanzang, "In China, there is no such great translator, and also in the human cultural history, we can only say that Xuanzang is the first great translator."(Ye Lang, 2008) We can say that it was Xuanzang who motivated people to know the different parts of the world, their cultures and the peoples who live there. Then, some big countries such as America, China, and so on became a melting pot.(Gu Zhengkun, 2000) People have imperceptibly spent thousands of years in knowing each other.

With China’s entry into WTO and its open-up policy, cross-cultural exchanges are increasingly frequent between this country and others. A lot of foreign tourists come to visit China. While traveling, these foreigners are not satisfied with the translations of the scenic spots. Sometimes, they even feel confused. A lot of problems exist in the translation, such as misuse of words, poor expression of meaning and so on. All of these poor translations do harm to our country’s international image, and cause a lot of inconveniences for the foreign visitors. (Ma Zuyi, 2000). I am fond of tourism and being a free tourist like the others who are good at enjoying their wonderful lives. The love of tourism makes me feel the need to improve the translation. But every time when I have a trip, many unsuitable translations of the names of those scenic spots will embarrass me. Tourism is part of intercultural communication, so proper translation of the scenic spots become more and more important to our country.

Communication plays a significant role in the globalized society. In order to know each other better, people from all over the world have tried a verity of ways. Of course, translation is one of them. All translators have done their best to make the translated works more consistent with the needs of people.(Gu Jinming, 1997) From my perspective, they really have done a great job. And I want to retrospect the cause of their development. After a thorough evaluation, I choose a branch of translation—ellipsis in translation from English to Chinese, then I did the following jobs.

I put all my researches and other stuffs together, and then I found that it is a common case in English and Chinese which draws much academic interest. In 1976, Halliday and Hsan classified ellipsis into nominal, verbal and clausal ellipsis. This classification exerts great influence in academic circle. Thereafter, ellipsis in Chinese and English has been studied according to this theory, which is based on different layers of structure. This kind of study underlines differentiations and similarities of ellipsis in Chinese and English.

Another famous theory to explain ellipsis is Economy Principle. Economy Principle was put forward by Chomsky (1991,1993, and 1995) in his Generate Crammer. It maintains that language and linguistic study follow Economy Principle, which means using the least effort to express the most information. This principle just coincides with ellipsis in function.

In this thesis, I think that brevity is the most obvious and common function of ellipsis, especially in daily language. And in both English and Chinese, people advocate brevity. Shakespeare once remarked, “brevity is the soul of wit”, and in Chinese there are numerous idioms like “yan jian yi gai” (meaning compendious). However, apart from the function of brevity, ellipsis embodies other functions which are also pretty common in the two languages but less noticed.(Hua Xianfa,2002)These functions distribute in both English and Chinese unevenly and represent great colorfulness of language. Exploring other functions of ellipsis and searching for functional recreation in translation will be of much benefit to both English to Chinese and Chinese to English translation.

I found that when Chinese authors try to analyse ellipsis in English to Chinese translation, they always initially put articles in the list. They consider that it is a common phenomenon that Chinese always leave out personal articles. While it is obviously different in English that almost every sentence has a subject, we can see articles fluently. That is because when we translate from English to Chinese, personal articles can be omitted, even though sometimes it may appear once, it can also be omitted if necessary. Furthermore, if the objects can be seen obviously, personal articles should also be omitted. However, it never happens in English. From this point, it is not only allowable but also necessary when we translate personal articles which are objects in sentences into Chinese.

In my point of view, the development of society has in some way has deliberately promoted the way of people’s thinking, translation system has become more and more perfect, people from all over the world have enjoyed the convenience. However, we can not neglect that there are still some problems in this field in China, and we have less influential Chinese translators in the world. Therefore, we still have a long way to go in translation.

III. Feasibility Analysis

This academic paper is a feasible project and the reasons are as follows:

1.I have great interests in the way of English-Chinese translation.

2.I have already studied translation methods and have been familiar with the functions and applications of ellipsis .

3.I have collected enough references both Chinese and Western on ellipsis in

translation and do a scrupulous study of the relationship between them.

4.I have a carefully planned schedule and have worked out a detailed outline of this thesis.

5.I have acquainted myself with the correct format, a clear and complete structure required by the academic paper, and my adequate English competence will enable me to write in fluent and precise English.

6.My instructor is a qualified translator who is familiar with the subject I havechosen.

IV. Problems of the research and solutions

1. Problems

Despite the references I have collected and read, a thorough study of ellipsis in English-Chinese translation from the point of freely using still needs far more. What’s more, owing to the limited ways of getting references in Xinjiang, I will have to make full use of my present resources. Also, this is the first time I have ever written such a serious academic paper. I am therefore a learner and lack the needed training and experience.

2. Solutions

(1) I shall make full use of my already acquired references which come from books, magazines and the Internet as well.

(2) I shall value my own original thoughts and mainly rely on detailed analysis that I have read from the books which have closely idea with my purpose.

(3) When I have difficulties in the writing process, I shall consult my instructor and seek for help.

V. Necessary conditions

1. Our university and school of foreign languages have provided the basic study and research conditions and facilities, including books and journals in the library and reading rooms.

2. The Internet is another source of information and on the campus we have easy access to the Internet.

3. I have been assigned an instructor to guide me through the whole process of planning and writing.

VI. Outline

I. Introduction

A. A Brief Introduction of Ellipsis in Translation

B. What Should We Pay Attention to When Dealing with Ellipsis

C. The Reason Why Ellipsis Is So Widely Used in Translation

1. Chinese Expressions Are Much Briefer Than That of English

2. English Grammar Is Wee-Knit and Complete in Sentence Structure

II. The Principles of Ellipsis

A. Omitted Words Must Be Useless And Unnecessary in the Translated Works

B. The Meaning of the Omitted Words Is Implied in the Test

C. Omitted Words Which Are Self-Evident

Ш. The Functions and Applications of Ellipsis

A. The Coherence of the Meaning of Expression

B. The Coincidence of the Manner of Expression

1. Ellipsis of Articles

a. Ellipsis of Definite Articles

b. Ellipsis of Indefinite Articles

2. Ellipsis of Prepositions

3. Ellipsis of Pronouns

a. Ellipsis of Personal and Impersonal Pronouns

b. Ellipsis of Indefinite Pronouns

c. Ellipsis of Relative Pronouns

4. Ellipsis of Conjunctions

a. Ellipsis of Coordinating Conjunctions

b. Ellipsis of Subordinate Conjunctions

5. Ellipsis of Rhetoric

a. Ellipsis of Repeated Words

b. Ellipsis of Synonyms

选题的原因、基本内容:

英语成语(idiom)是英语的核心与精华。其内容丰富,寓意深刻,具有浓厚的感情色彩。如果能在文章、谈话或对外交往中,恰当地加以运用,会大大增加语言的表达能力,收到良好的效果。英语谚语是英语语言的'精华,是英国艺术宝库的瑰丽明珠。英语谚语的句式特点是句式简单,语言精炼,富于形象比喻,充满浓郁的民族色彩。学习和研究英语谚语有助于启迪思想,开拓视野,了解英国的历史文化、风土人情,以及英国人民的人生哲理,同时还可以学到生动活泼的大众语言。

本文通过比较英汉成语及谚语这两种语言的相似及不同之处,详细的介绍英语成语及谚语。第一部分主要从内容和形式两方面谈谈英语成语及谚语的基本特色;第二部分谈及英语成语及谚语的一般翻译方法和翻译时应该注意的一些问题。

相关资料收集情况:

陈亚光。小议英谚语和成语的创新。上海外国语学院学报,1983。

黄粉保。英汉成语翻译漫谈。云梦学刊,1999/2

顾雪梁。语成语英译探索。广州师范学院学报,1993/2。

张培基,喻云根,李宗杰,彭谟禹。《英汉翻译教程》。北京:中国外语教育出版社,xx/8

杨永和。英语谚语的修辞特点研究。重庆工学院学报,xx/3。

论文提纲:

thesis statemen:this essay discourse the features and translation of english

idioms and proverbs. and from the society culture to find out the basic different between chinese.

outline

ⅰ. introduction: for chinese students, english idioms and proverbs is a stumbling block. so the characteristics and translation of idioms and proverbs should be studied.

ⅱ. the characteristics of english idioms and proverbs

a. the characteristics of english idioms

1. simple but rich

2. harmonious phonology

3. vivid metaphor

b. the characteristics of english proverb

1. concise and clear

2. symmetrical sentence pattern

3. rich and varied rhetoric

ⅲ. the translation of english idioms and proverbs

a. the theories of translation

1. literal translation

2. free translation

3. mechanical application of the synonym chinese proverb

4. literal translation and free translation

b. the points of translation

1. the literal translation of proverbs prohibited

2. the translation of proverbs to keep the original text style

3. the translation of proverbs to notice the national characteristic

4. the translation of proverbs to notice the artistic characteristic

ⅳ. conclusion

指导教师意见:

指导教师签名:

年 月 日

翻译学论文开题报告

开题报告是提高选题质量和水平的`重要环节。下面是我为大家整理的一篇以《目的论在英汉广告翻译上的应用》为例的语言学硕士论文开题报告,供参考阅读,希望对您有所帮助。

1、选题意义和背景

The progress of economic globalization has greatly hit the social life.

Advertising has become an important way of modern marketing and has attractedmerchants and the company. As people's consciousness worldwide enhances, manyproducts and services of advertising will be translated into other languages forpromotion to explore overseas markets. Advertising, as an effective way ofdisseminating brand information, has penetrated into many aspects of social life, andit plays a bridge role in connection and communication. Since China's accession tothe WTO, its connection with the world gets even closer. More and moreinternational enterprises and product brands come into China's huge market.

Translation of products and services for overseas consumers is not only the functionof promoting consumption, but also the effect of external publicity. In the globalmarket, advertising translation not only brings an opportunity for advertising, butalso has brings the huge challenge. Therefore, mastery of both Chinese and Englishadvertising translation is particularly important.

Skopos theory is the foundation and the core theory of functionalism. Skopostheory holds that the process of the whole translation behavior is determined to thepurpose of translation action, that is, the end justifies the means. The purpose of thetranslation behavior is the core element which determines the translation process.

Advertising translation has a strong purpose. What is more important toadvertising translation is whether translation can convey the purpose of source textand achieve the anticipated target of the source text, so as to attract the attention offoreign customers to induce their consumption desire, eventually to incur purchasebehavior.

2、论文综述/研究基础

1 Advertising Translation Studies in the West.

Advertising translation was mentioned in translation studies for the first time inHurbin's (1972) article “Peut-on traduire la langue de la publicé” (Can OneTranslate the Language of Advertising?)。 At that time, linguistics was the dominanthumanistic discipline, meanwhile, linguistics made translating a code-switchingoperation. Equivalence-based linguistic approaches mainly focus on the source text.

Hurhin argued that for one source text, there are several translations, and thetranslators chose which translation is the most appropriate one. Hurbin also pointedthat if glossaries of advertising language is compiled, this was made easier. So thetranslators will be easy to find the most appropriate equivalent expressions betweenthe source and the target text.

In Candace Seguinot's (1995) article “Translation and Advertising: GoingGlobal in Cultural Functions of Translation”. The main opinion of which is thatacross cultural boundaries, there is an understanding of culture and semioticsappearing in the marketing of goods and services. It goes well beyond both languageand design.

Another representative article “Advertising: a five-stage strategy for translationin Translation” as Intercultural Communication which is edited by C. Nord et al. Thearticle is published by Smith & Klein-Braley (1997)。 In this article, they conduct acontrastive analysis of English and German advertising. Then they developedtaxonomy of strategies for the analysis of advertising translation.

Up to now, the book which maybe the only one published exclusively onadvertisement translation is Translation Practices in International Advertisingwritten by Mathieu Guidere (2001)。 This book mainly talks about various aspects ofadvertising translation in international market and mainly concerns the globaladvertising of multinational companies, because they need to translate their productsinformation into other languages. The author analyzes some examples in advertisingtranslation and he shows readers some essential problems in current translation ideas.

This book introduced the strategies of translation which are implemented by the multinational firms to break into new markets.

2 Advertising Translation Studies in China.

Domestic advertising translation studies officially started in 1990s. In terms ofresearch contents, the initial studies mainly focused on the discussion about specificadvertising translation of idioms and the existing problems in Chinese-Englishadvertising translation. That was the primary stage. Years later, advertisingtranslation principle and criteria became the research themes. People hold the viewthat, advertising translation should give attention to in many aspects, such as text,language beauty, consumer psychology. Researchers illustrated their respectivepoints of view from different angles. Since the late 90s, although the discussion oftranslation principle and criteria were still mentioned, the researchers' attention weregradually focused on translation of difficult parts in advertising, such as therhetorical devices, emotional transmission, brand image and trademark reproduction ,etc. In terms of research methods, domestic advertising translation study mainly usesthe inductive method and the case study. Nevertheless, in recent years, researchersbegin to use the theory achievements of pragmatics and other related disciplines toanalyze different kinds of problems in advertising translation, and then put forwardsome translation strategies.

As early as xx, Li Fan proposed the development of the advertising languageposed a severe challenge to advertising translation. The artful advertisings require thetranslator to break hard the tradition of the original, boldly innovate, and improve thequality of translation. There are three reasons for flexible advertising translation: 1)the purpose of advertising is to induce consumer to purchase products. Text is justmeans, so translations do not have to stick to the text equivalent; 2) the feature ofadvertising language is vivid, which is the essence of advertising language. If thetranslation is not bold to change, there will be no magic translation; 3) formulaicexpressions are common use in advertising, if not alternative, it may be translatedinto foreign stereotyped writing (黎凡 xx:29-31)。 At the same time, researchersthought in terms of some specific advertisements, flexible translation seems to be theonly way, especially in the four kinds of advertising: 1) advertising used of witty and polished words; 2) advertising used of brand name; 3) advertising used of puns; 4)advertising with strong national culture color.

In order to achieve concise expression, attract more readers' attention, facilitatereaders recognize and remember, advertising writing should follow the KISSprinciple, namely, “keep it short and sweet” (郭可 1992:57-64)。 A great number ofstudies on advertising translation are associated with concise problem. Ding Shude isdedicated to his studies. He holds that: 1) Chinese advertising often uses modifiers toemphasis, product characteristics, while English advertising is simple words, mainlywith oral type. a lot of subject-predicative phrases in Chinese can be directlytranslated into adjectives English , such as 速度快、效率高、行动灵活 can betranslated into “fast, efficient and handy”; 2) There are a large number of the fourwords in Chinese advertising structure, which bring parallelism and overlapping tostrengthen language, but there is no such characteristic in English. InChinese-English translation should hold the center, around the center word leads toall aspects; 3) there are often loose sentences, which express a large amount ofinformation in Chinese advertising. Translation should be concise and compact,strengthen the logic; 4) Chinese advertising commonly uses formulaic expressions.

Translation should be fascinating, considering the overall rhetorical, but not stackrhetoric. Good English advertising language is not many words, but it is impressive(丁树德 xx: 42-43)。 Cao Shunfa also takes a large number of examples of bothEnglish-Chinese translation two aspects show that based on the principle of simple,the translation of advertising language should strive to use the most simple languageto express the most complex meaning, to make it easy to be remembered (曹顺发xx: 43-45)。

Equivalence theory is based on Nida's equivalence translation theory. On thisbasis, some researchers point out that commercial advertising translation is mainlyon the equivalence of semantic, social and cultural, and stylistic aspect. 1) Thesemantic equivalence. This is the most basic and important equivalence. From wordto chapter, in order to achieve the semantic equivalence, the first thing to thetranslator is that he must determine the meaning of the translation unit in context.

翻译论文开题报告中外文化

下文是为大家精选的翻译在职硕士论文开题报告,希望对大家有帮助!

翻译在职硕士论文开题报告

论文题目:从顺应论的视角看企业外宣翻译中的语篇重构

1、选题意义和背景

随着中国加入世界贸易组织,中国企业的对外联系也日益增多。中国企业要想打入国际市场,提高在国际市场上的知名度,企业网站或宣传册上的企业简介扮演着十分重要的地位。通过阅读企业宣传资料,读者可以看出企业外宣材料既有关于企业的基本信息介绍,也有企业所做的文字上、句法上、结构上的这染来达到推广企业、大市场的目的。汉语企业外宣材料的翻译在英译过程中会涉及到与目的语不同的语言习惯、行文方式以及文化因素、社会政治因素、心理因素和审美因素等,这就需要译者对原文本做出适当调整,从内容和形式上对语篇进行重构,以此实现对交际意图的顺应。根据赖斯的文本类型说,本文有三种类型,分别是“信息型”、“表达型”和“诱导型”.笔者认为,企业外宣翻译属于“信息型”和“诱导型”文本兼而有之,而且更侧重于“诱导型”.因此,外宣翻译要更加注重文本的交际功能,要更多的考虑如何使译文所传递的信息更便于目的语读者理解和接受,并让读者产生共鸣,继而付诸行动,实现译文预期的功能。

比利时语用学家维索尔伦(Verschuem)提出了顺应论,将语言的使用过程看做语言为顺应不同的交际目的和交际对象进行动态选择的过程。因而可以从顺应论的视角研究语言使用。翻译作为一种特殊的交际方式,也可以从顺应论的视角对其进行研究。优秀的企业宣传材料不仅会提高企业的知名度,还会为企业带来不可估量的经济效益,因此任何一个想打入国际市场的企业务必在其外宣材料的翻译上做足功夫。由于中西方文化背景、历史渊源、生活环境的不同,译者在翻译企业外宣材料时为了获取目的语读者的认可并激发他们付诸行动,就要顺应目的语读者的阅读习惯、审美习惯以及心理因素、文化因素等对原文做出形式上和内容上的调整,而这一顺应的过程也是语篇重构的过程。本文突破性的将顺应论与语篇重构结合起来,并结合西麦克展览公司宣传材料和海天调味食品股份有限公司宣传材料及其翻译,试图从顺应论的视角分析企业外宣翻译中的语篇重构现象。

2、论文综述/研究基础

1987年维索尔伦(Verschueren)提出顺应论之后,在语用学界引起了很大反响,不久国内学者就将其引进到中国来。国内学者不仅从理论层面对顺应论进行研究和探索,而且将顺应论应用到翻译理论和实践、外语教学、二语习得、文化传播等领域。在这些领域中,成果最大的当属顺应论对翻译理论和其应用的研究。我国真正将顺应论引入翻译研究开始于21世纪初。

1 国外顺应论研究状况。

比利时语用学家维索尔伦(Verschueren)在《IprA工作文集》(IprA WorkingDocument 1) (1987, 45-48)中发表了一篇名为《作为顺应论的语用学》,标志着顺应论的提出。1995年,他较为详细并系统地在他主编出版的第一本《语用学手册》(handbook of Pragmatics)中对顺应论进行了进一步阐述。他认为,语言的使用过程就是语言为顺应不同的交际目的和交际对象进行动态地选择的过程。他将语用学描述为关于语言整体的、功能性综观,并将语用学定义为语言和交际在认知、社会与文化方面的研究。1998年,阿萨卡瑟(AsaKasher)主编的《语用学的关键概念》Pragmatics;: Critical Concepts)论文集中,维索尔伦发表了一篇名为《交际动态过程的语用模式》(v4 Pragmatic model for the dynamatics of communication )的文章,主要研究了顺应论中顺应的动态性。1999年,在他的专着《语用学新解》(Understaning Pragmatics)中,维索尔伦强调了语用学的地位和作用,这本书的出现标志着顺应论走向成熟。该书主张把语用学当作一种研究视角,突破了以往学者将语用学看作语言学的一个核心分支(语音学、音位学、形态学、句法学、语义学)的看法,而认为语用学是一种语言功能的视角或纵观,贯穿于语言学研究和使用的方方面面,可以照应到语言的各个层次。运用这一视角,可以研究不同的语言材料。这是一种研究方法上的革命,可以为语言的不同层面进行语用分析,也为语用学的学科性质进行了重新定位。

2 国内顺应论研究状况。

钱冠连是国内第一位将顺应论引入中国进行研究的学者。在他发表在《外语教学与研究》上的《语用学:语言适应理论----Verschueren语用学新论评述》(1991,62-66)的文章中,将维索尔伦对语言适应包括五个方面,即适应的对象、层次、阶段、领悟程度和适应策略进行了分析,并且就语言适应、选择和语言功能综观三者的关系进行了探讨,认真分析对比了维索尔伦的语用学新论和以往的语用学的区别。他还在《外语教学与研究》上发表了一篇《语用学:统一连贯的理论框架J.Verschueren〈如何理解语用学〉述评》(2000,230-232),该文章首先解释了语用学综观论的理论源头。维索尔伦从Morris的理论中得出了任何规则里都有语用成分,也能从不同的语言成分中审视到语用视角。其建设性意义体现在将语用学从语言学的并列学科出分割出来,使其不再属于语言资源的语言学,而是加入到语言使用的语言学去,作为是一种语言综观和视角来研究和使用,这不仅仅可以解决语用学问题,还为今后人们从语用学角度解释其他问题提供了一种新的视角。

国内除钱冠连外,2007年何自然主编的《语用三论:关联论顺应论模因论》一书也对维索尔伦的顺应论进行了详细介绍和评述。和以往语言学及语用学着作不同的是,该书紧紧把握住语用学研究与发展的方向,集语用学的三个前沿理论(关联论、顺应论、模因论)为一体来向国内读者进行西方翻译理论的介绍。

关于顺应论的部分,该书介绍了顺应论的理论来源、顺应论的三个核心概念、顺应论的视角观、顺应论的分析维度、顺应论的应用等。本书中理论与实例有效结合,为读者展现了顺应论的完整框架及其应用。该书指出,顺应论是宏观语用学的核心,顺应论为我们提供了一个研究和探讨语用学的全新视角。谭晓晨发表在《外语与外语教学》上的《语境的动态研究一--维索尔伦的语境适应论评介》(2000, 50-52)中介绍了维索尔伦的语境适应论,探讨了语言和语境互为构建的动态关系,指出动态生成的语境观是对传统语境研究及时而必要的补充。孙炬发表在《山东大学学报》上的《维索尔伦顺应论的语言哲学观》(2007,51-55)从语言哲学的立场阐释了维索尔伦的顺应论。语言的使用是哲学立场的反映,纵观维索尔伦的语用思想,折射出体现在意义观、心理认知观和语境观三个方面的语言哲学。此外,刘正光、吴志高从哲学、心理学以及语言学的角度论述了顺应论的理论基础,除了对语言顺应论做出肯定,他们还指出“将‘顺应’看成一把万能的朗匙,以解释所有的语言运用,有运用过度之嫌”(李元胜,2007:124)。

中国学者不仅专门对顺应论进行研究,还将其与其他理论结合或者将顺应论应用到不同的领域。在利用顺应论对其他问题进行研究的过程中,顺应论对翻译的研究占据多数。

从理论研究的角度来看,有的学者侧重于顺应论对翻译理论研究的启示,戈玲玲在发表在《外语学刊》上的《顺应论对翻译研究的启示----兼论语用翻译标准》(2000,7-11) -文中,为我们展现了语用翻译理论的发展历程,它超越了以往语言学研究的框架,将翻译看作是一种动态的信息交流活动。文章还指出,根据顺应论,语言和语境之间的顺应是一个相互的过程,两者可以相互影响,同样,翻译作为语言转换的过程,也会涉及到原语和目的语之间的相互顺应,这种顺应应该以满足交际双方的需要为目的,对交际语境、语言的选择和语言结构做出改变。

有的学者从顺应论的角度分析翻译策略和方法,王建国发表于《外语研究》上的《从语用顺应论的角度看翻译策略与方法》(2005,55-59) -文中,针对国内外翻译界对翻译方法和翻译策略的争论,他指出直译、意译、归化、异化只是翻译方法,而不是翻译策略,动态顺应才是翻译策略。同时,他还指出翻译的过程和结果是动态顺应的过程和结果。

顺应论在与翻译结合的过程中,学者们除了从翻译理论研究的角度分析和阐释顺应论对翻译研究的意义外,还将顺应论应用到具体的翻译实践中去,比如文学作品译作分析、应用文本译作分析,同时还有学者将顺应论与语用策略研究、外语教学研究、跨文化交际等方面联系起来。

叶苗在其着作《应用翻译语用观》COn Pragmatics Translation from theperspective of Pragmatics)中,首先对应用翻译进行了定位,然后从语用学的角度研究应用翻译。同时她主张以顺应论为基础来讨论和解释异化,并以《选美中国》为例,结合应用翻译中“异化”和“归化”之争,提出了在对具有中国文化特色的应用文本翻译时,译者可以采取异化策略,担负起传播中国文化的使命,扩大目的语读者的文化语境、认知语境,激发他们对中国文化和传统的兴趣和探索,增强我国软实力。

纵观国内顺应论的研究现状以及顺应论与翻译结合的研究现状,可以看出在顺应论对翻译的结合方面,研究者几乎都是从文学翻译、应用文翻译的角度进行研究,而且很多研究还是局限于维索尔伦顺应论的推介和重申,缺乏创新点,并且对理论的适用范围没有做出明确规定,导致了顺应论在很多领域的误用和滥用。

3、参考文献

Reiss, Katharina. Translation Criticism, The Potential &上海外语教育出版社,2004.

Verschueren, Jef. Understanding Pragmatics. Beijing: Foreign LanguageTeaching and Research Press. 2000.

戈玲玲。《顺应论对翻译研究的启示--兼论语用翻译标准》[J].黑龙江,外语学刊。2002 (3) :7-11.

公海燕《顺应论视角下广告翻译研究》。2012.

何自然。Pragmatics and CE/EC Translation [J].北京‘外语教学。1992 (1) ; 19-25.

何自然。《语用三论:关联论顺应论模因论》M.上海,上海教育出版社。2007.

何自然,冉永平。《语用学概论》[M].长沙,湖南教育出版社。2002.

胡芳毅,贾占波。《外宣翻译:意识形态操纵下的改写》[J] ?上海,上海翻译。2010⑴:23-28.

蒋澄生,廖定中。《语用学需要“顺应”潮流--顺应论的几个关键概念述评》[J].广州,广东工业大学学报。2005 (1) : 68-71.

贾文波。《应用翻译功能论(第二版)》[M].北京,中国出版集团公司。2012.

李明。《商务英语翻译(汉译英)》[M]?北京,高等教育出版社。2007.

李元胜《顺应论在中国的研究综述》[J].成都,成都大学学报 2007⑶:123-126.

刘恩祥,刘颖,李哲。《论语言顺应的动态性一基于广告语言的分析》[J].佛山,佛山科学技术学院学报(社会科学版)》。2011 (1) :70-73.

卢立程《企业对外宣传材料翻译中的语篇重构》[J].肇庆,肇庆学院学报。2007⑶:53-56.

钱冠连。《语用学:统一连贯的理论框架--J. Verschueren〈如何理解语用学〉述评》[J].北京,外语教学与研究。2000(3) :230-232.

钱冠连。《语用学:语言适应理论一“Verschueren语用学新论评述》[J] ?北京,外语教学与研究。1991(1):61-66.

孙炬。《维索尔伦顺应论的语言哲学观》[J].济南,山东大学学报(哲学社会科学版)。2007 (6) :51-55.

潭晓晨。《语境的动态研究-维索尔伦的语境适应论评介》[J].北京,外语与外语教学。2002 (6):50-52.

王建国。《从语用顺应论的角度看翻译策略与方法》[J].南京,外语研究。2005(4) :55-59.

叶丽萍《顺应论在企业简介汉英翻译中的应用》。2012,叶苗。《应用翻译语用观研究》M.上海,上海交通大学出版社。2009.

张运桥,严敏芬。《语用三观:关联论、顺应论、模因论评介》[J].广州,外语艺术教育研究。2009(3) :36-38.

这题目英文翻译的就有问题。。

Name is translation often occurred in ingredients. It seemingly small component, but it is bad to can cause many misunderstandings and then. Translation even difficult difficult in its profound cultural connotations, and the source language and target language different expression and accept culture way. To appropriate and scientifically translation gaudentia, must comprehend the profound cultural connotation and to follow certain translation principles, make even in both languages can be correctly understood, and do not break the source language characteristic. This paper tries to Chinese name cultural differences, naming conventions comparison, Chinese and western literature works named after people cultural connotation and so on several aspects to explore even translation principles. A Chinese and western even cultural differences Name and name from 1.1 arranged sequencing see Chinese and western names cultural differences Have surnamed famous common features of the eastern and western people, but in the name of the permutation order is inverted: Chinese (li si) name permutation order is: the name is prior, name behind, While the westerners (George Bush) name permutation order by contrast, name prior, surname last. This surname and name different permutation order is east of traditional culture in different names. Name embodied on the code, and embody family name is individual code of Chinese and western names. In this name and name permutation order is orientals in "universality and individuality" relationship held by different idea reflected. In general supreme, "three cardinal guides emphasizes so-called p-five" of Chinese traditional culture, which is inevitable represents the fathers, family's "surname" prior, who represent the individual, human symbols -- "name" last. By contrast, westerners are stress individual character, respect personal independent personality and subject consciousness, therefore represent personality conception of "name" were put in front, and represents the common surname "concept" rear. The Chinese to "surname" hotly-contested three-week dash across, inspect if "sacred", While the westerners to "surname" is watching very light, very casually. Second, the Chinese and western naming conventions comparison 2.1 named principle Chinese name of total principle is: the form significance is beautiful, choose lucky words: such as "happiness", "wealth", "ting" etc, Or choose refined characters, such as "jia", "ag.bone" etc. We compare the Anglo-American name: Nancy (Nancy, meaning "elegant", Helen (Helen, meaning "sunshine", Frances (Frances, meaning "freedom", it can be seen in principle differences. Naming names from the west principle can be reflected in this sentence, that is "take a good name is better than riches", But Chinese naming principles might as well as "auspicious life, summarize grave life". 2.2 naming convention Chinese naming rich and colorful, reflects the nation in different social, different era of ideas, meanwhile reflected people's aspirations, ideal, etc. (1) the birth horoscope name. This is the Chinese a named custom, birth horoscope and gold, wood, water, fire and earth "five elements" to calculate, see lack a printing line is used the word name, like "f", "water", "sawasaki sichuan, etc; RunTu" Westerners natural don't believe this sets. (2) to be born time fame. Such as "chunsheng", "dawn", "song", Western naming, no this method. (3) ranking order name. Such as: "zhang SAN", "li si", "the king", The Anglo-American children ranked according to metal, such as: "ranking arrangement for the Gold (long children Gold) : Gold and Silver (Silver for children times) : ShiEr eph. (4) parents surname name. Such as: father's song, mother's name Korea, daughter named SongHan (harmonics). (5) to parents look forward to name. Such as: LiFuQin, Ruth (rose), meaning "beauty". (6) birthplace name. Such as: WangHuSheng, Scott (Scott), etc. . (7) on animals and plants for life. Such as: dragon, wild goose, tiger, chicken, rumei, Ephraim; etc. British and American names: started (Rose), Lily (lilies), etc. In addition, there are many Chinese to fame, use fixed degress word mean generation degress, make a cycle, from generation to generation. Three, sino-foreign literature works named after people cultural connotation of perspective Works of literature creation, character name selection is very important. Because in the characters, according to the purpose of writing, in order to deeply reveal characters' personalities, indicating that the fate of the characters, and end always carefully and cautiously for character select name. And, as in the names and nico panov society in his book "the more famous said, master, the more for his work carefully choose name hero." this means its connotation more rich, translation should be more ZiZhenGouZhuo, certain translation guiding principle is necessary. To sum up, the Chinese and western names reflect the differences between Chinese and western culture differences. Names is the carrier of culture and the mirror image, names and cultural change together. In symbiosis named after people more reflects different customs. Literary works named after people usually have clew character and the connotation of destiny. In translation names to follow "name from master", "conventional", "brief" principle of literary works middleman. The name of the translation and processing according to different circumstances, follow the coexistence and free translation, "" principle and" translate "refer to the significance of names principle.

A Comparative Study of Animal Words between English and Chinese[Abstract] In the history of developing process of human beings, some animals always keep relation with human and deeply influence human survival and development to some extent. This close relation repose human’s abounding emotions, like love, joy, hatred, fear and jealousy in animals, so there are lots of animal words in different languages. Words can reflect differences of culture and words are influenced by history, customs, values, and religion. Animal words are given special cultural connotations in different languages. There are many words of animals, such as dogs, birds, sheep, dragons, etc, used in metaphors in the human languages. These animal metaphors have explained the origins of different cultures. Research on comparisons of animal metaphors between Chinese and foreign language provides an answer to the explanations of cultural generalities. Cognitive interpretations of cultural differences or coincidence in different animal metaphors have been reflected from different language levels. Therefore, a reasonable explanation can only be found from the point of view of cognitive science. There are a lot of animal words in both English and Chinese. Their modes of thinking and background are different and they result in the implied meanings of animal words are possibly different. As we known, language is a culture carrier. Culture loaded words play an important role in language.This paper focuses on the similarities and differences of animal words in both Chinese and English. Different cultural backgrounds and ways of thinking result in the different connotation of animal words. To be aware of the different cultures and ways of thinking in the two countries will help us understand the usage of the animal words better, thus understand the language itself much better.[Key Words] Animal words; cultural connotation; similarities and differences 英汉动物词的对比研究 【摘 要】在人类历史发展的漫长进程中, 有些动物一直与人类保持着密切联系并对人类的生存、发展有着深刻的影响。这种关系使得人类对动物产生喜爱、同情、厌恶、恐惧等错综复杂的情感, 人们也常常借动物来寄托和表达人的感情, 所以在英汉两种文化中都有许许多多与动物相关的词汇。同时语言中的词汇反映了文化发展的差异, 由于受历史、习俗、价值观念、宗教信仰等诸方面文化因素的影响, 中英两种语言赋予动物词汇以各自特定的文化内涵众所周知, 在不同语言和不同文化背景下, 每个词除了具有字面意义外, 还有丰富的文化内涵, 即该词所隐含的附带的联想义、比喻义、象征义及带有感情色彩的褒义和贬义等。许多同一动物在不同语言中其语词有着不同的文化内涵。从文化语言学和对比语言学的角度来分析对比中英两种语言中动物词的文化内涵之异同会有助于语言学习。动物词在英汉两种语言中的出现频率都很高。英汉民族思维方式和文化背景不同,同一动物所承载的意义也就会出现差异。通过对动物词文化意义的揭示和研究,不仅可以避免交际中的语用失误,而且对于不同文化的比较与导入有一定的理论和实践意义.语言是文化的载体, 不同民族的语言使世界上的文化呈现出千姿百态。文化差异赋予同一动物词语不同的内涵, 词汇反映了特定的社会文化, 不同的社会背景和文化差异造成了词汇在文化内涵上的差异。通过比较, 人们可以更清楚地感受到英汉文化在动物词语上留下的历史文化差异。本文从同一个动物词代表相同的意义;同一个动物词代表不同的意义; 不同的动物词代表相同的意义; 英汉特有的动物词涵义这四个方面来讨论英汉动物词汇涵义的相同点和不同点。【关键词】动物词;文化内涵; 异同 1. IntroductionIn the history of developing process, human beings keep close relation with animals. They live together on the same earth, and they have great impact on each other. This close relation reposes human’s abounding emotions, like love, joy, hatred, fear and jealousy in animals and results in the emergence and enrichment of animal words in different languages. However, different people from different countries have different ways of thinking and social backgrounds. Therefore, the implied meaning of the words that have the same denotations may be totally different. They are given special cultural connotations for the different social backgrounds and national conventions. And as it is well-known, both English and Chinese have a sea of animal words, which are endowed abundant cultural connotations. So, this paper tries to discuss the cultural connotations of animal words both in English and Chinese from the following aspects: the words refer to the same animal with the same connotations; the words refer to the same animal but with different connotations; the words refer to different animals with the same connotation; the words refer to the same animal but only has connotation in English or Chinese. With comparison, the English learners can better understand the usage of the animal words. 2. The worth for the comparison of animal words between English and Chinese“Cultural connotation refers to the general meaning including connotative meaning and cultural meaning carried in different cultural circumstance. It includes the meaning added and the amplified meaning under special social and cultural background, and also includes the emotions and attitudes of some particular cultural colony.”[1] As we have mentioned above, different social backgrounds render diverse cultural connotations to different languages. Therefore, even if animal words of different languages have the same conceptual meanings, their connotative meanings are not totally the same. As we all know, English has become one of the most open languages around the world. Since it was born, it has never stopped its self-development and meanwhile assimilated other’s cultural essence from different countries. As the result, it can be sure that the animal words in English language have rich cultural implications. And Chinese, as one of the oldest languages in the world, has evolved over 5000 years. The animal words in Chinese have their own specific cultural connotations as well. Fore these reasons, it is worthwhile to make a good comparison of animal words between English and Chinese both for the English language learners and Chinese language learners. It can help them get a better comprehension of the intercultural communication as well. 3. The similarities and differences of animal words between English and Chinese3.1. Similar words or similar meaning3.1.1. The words refer to the same animal with the same connotation It is sure that people around the world live in similar surroundings, so they will have similar thinking on some aspects. When they learn some animal words from their basic cognition to the world, these animal words are endowed with the same cultural connotation. For example, regardless of English or Chinese culture, the animal, fox is the symbol of crafty. Phrases: old fox; play the foxSentences: (1) She is as cunning as a fox, you’ve got to watch her. [2] (2) I could not help reflecting on the strange by which the old fox had saved himself. (3) Are you sure you can trust that man------he is such a sly old fox. [3] Fox also means sly crafty and doubtful in Chinese, for example: (1) 狐假虎威: the ass in the lion’s skin;(fig) bully people by flaunting one'spowerful connections.(2) 狐狸尾巴: fox's tail-cloven hoof; something that gives away the evil intention of somebody like a fox tail(3) 狐朋狗友: a pack of rogues; a gang of scoundrels(4) 狐狸精: fox spirit symbolizing a seductive woman(5) 狐疑: doubt; suspicion [4]In Chinese, “old fox” means someone who is very crafty. For example:(1) 他是一只老狐狸,不要轻易相信他说的话。(He is an old fox, whose words cannot be believed.)(

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