水产品论文摘要

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宇晨yuchen
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江秀梅+刘洋

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Abstract: Through over two decades' development, China's shampoo product market has been mature gradually, covering a great variety of types and Rich arrays of shampoo have become one of the most important daily consumer Bawang, as a national brand, has made an outstanding contribution during the competition with foreign invested brands in the shampoo In Wal-Mart and Carrefour supermarkets, the sales of Bawang may exceed that of products of Procter & Gamble and U Local brands usually succeed by means of low price, but the price of Bawang is higher than R Because of Bawang, the idea of protecting hair by Chinese medicine aroused extensive attention among shampoo industry Transnational company headed by P&G even begins to launch hair washing and protection series set on herbage concept, for example, Rejoice launched hair dropping-prevention series in 2009, whose opponent is also B Bawang’s active performance at the terminal and its listing in Hong Kong make local enterprises suppressed by big brands such as P&G and Unilever see a sense of However, Bawang was supposed to result in cancer in 2009, which made a great loss of Bawang Group, making its stock price decreased by 18% at the same Although the inspection result of State Food and Drug Administration showed that the content of dioxane in the selected samples would not endanger consumers’ health, 70% of consumers said they would not purchase Bawang shampoo any Through an overall view of the competition situation of China’s shampoo market, recent years have witnessed the sudden rise of national brands such as Bawang, C-BONS, LAF, and , but we have to confess that China shampoo market is still a territory for foreign If Bawang shampoo hopes to succeed and occupy an absolute advantage in competition, it has to formulate correct marketing strategies to a large According to analysis of consumers and theories such as marketing strategies, this paper is aimed at explore the main problems existing in the process of marketing of Bawang shampoo, propose suggestions on marketing strategies based on these problems in order to improve Bawang shampoo’s market competitiveness, making it continue to develop larger undes cruel market Key words: Bawang shampoo, hair protection by means of Chinese medicine, marketing strategies
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张小电1301
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guokeren555

我的意见如下，希望对你有所帮助：一、我国水产品产量情况、进出口情况二、水产品冷链物流发展现状、特点和存在的问题三、水产品冷链物流的重要性和地位、及水产安全监测情况四、国际水产品冷链物流发展现状五、发展我国水产品冷链物流的意见和建议如需更多资料，有个网站上海水产行业协会网站你可去搜一下“加快现代水产品物流基地建设的研究与思考”或其他，也许有你要找的资料。
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