瑞幸咖啡论文英文参考文献

This coffee company thinks it can beat Starbucks in China ① After barely a year in business , Luckin Coffee is challenging Starbucks in one of the US coffee giant's top markets. ② About 2,000 Luckin outlets have sprung up across China over the last year. That includes a store in Beijing's Forbidden City, the historic cultural site from which Starbucks was famously evicted more than a decade ago. ③ Luckin plans to have 4,500 outlets by the end of 2019, which would take it ahead of Starbucks to become China's biggest coffee chain. It's luring customers with cheap prices and savvy use of technology, which is forcing Starbucks to up its game . ④ In August, Starbucks teamed up with Alibaba, China's largest e-commerce company, to launch home delivery services. A month later, Luckin announced its own tie-up with another major Chinese internet company, Tencent. ⑤ The rapid ascent of Luckin to challenge the US chain shows how Chinese upstarts are increasingly rivaling Western brands in one of the world's top consumer markets. ▍词汇拓展 1. beat: vt. 打败；战胜 adj. 疲惫的；精疲力尽的 vt. 打败；战胜 He beat me at chess. 他下棋赢了我。 I finally beat her in that match. 我在那场比赛中最后打败了她。 adj. 疲惫的；精疲力尽的 · 近义词 tired/exhausted I'm beat. 我累坏了。 Come over and sit down – you must be dead beat. 快过来坐下吧，你肯定累坏了。 beat around/about the bush 拐弯抹角 Stop beating about the bush and tell me what you want. 别绕来绕去了，有话直说。 2. barely: adv. 刚刚；差点儿不够 The girl looked barely 10 years old. 那个女孩看起来也就刚刚满10岁。 3. in business: 经营，运营；在商界 You can't stay in business without cash. 没有现金，你无法运营。 In business, it's every man for himself. 在商言商，人各为己。 put someone out of business 让某人无法经营/关店歇业 4. outlet: n. 门店；零售店 Outlets n. 奥特莱斯 奥特莱斯最早诞生于美国，是英文 Outlets 的中文音译，其英文原意是“出口、出路、排出口”的意思，在零售商业中专指由销售名牌过季、下架、断码商品的商店组成的购物中心，因此也称为“品牌直销购物中心”。 5. spring up: 兴起；如雨后春笋般涌现 I don't know why such new gifted people have sprung up in my life. 我不知道怎么回事，在我的周围一下子涌现了那么多有才华的新人。 6. evict: vt. 驱逐 They were unable to pay the rent, and were evicted from their home. 他们付不起房租，所以被赶出了门。 They refused to leave and were evicted by force. 他们拒绝离开，结果被强行赶走。 7. lure: vt. 引诱 · attract 是“吸引注意力”，但 lure 更强调“诱惑性” 8. savvy: adj. 聪明的；能应对实际情况的 · having common sense and good judgement 9. up one's game: 升级竞争 · up: vt. 升级 · game: n. 玩儿法，招儿；比赛；游戏 You got game? 你有招儿吗？ 10. team up with: 跟……合作 I just want to team up with people who share my value. 我只想跟三观一致的人合作。

瑞幸咖啡。luckincoffee（瑞幸咖啡）总部位于厦门，由神州优车集团原COO钱治亚创建，是中国规模较大的连锁咖啡品牌。瑞幸咖啡以“从咖啡开始，让瑞幸成为人们日常生活的一部分”为愿景，通过充分利用移动互联网和大数据技术的新零售模式，与各领域顶级供应商深度合作。瑞幸咖啡：瑞幸咖啡公司总部位于厦门，截至2019年底，直营门店数达到4507家。瑞幸咖啡以“从咖啡开始，让瑞幸成为人们日常生活的一部分”为愿景，通过充分利用移动互联网和大数据技术的新零售模式，与各领域优质供应商深度合作，致力为客户提供高品质、高性价比、高便利性的产品。luckincoffee以优选的产品原料、精湛的咖啡工艺，创新的商业模式，领先的移动互联网技术，努力为广大消费者带来更高品质的咖啡消费新体验，推动咖啡文化在中国的普及和发展。瑞幸咖啡的咖啡豆连续两年在IIAC国际咖啡品鉴大赛斩获金奖。