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这个素自己去年写毕业论文用到的一段哈,要原文就上原文了The different dimensions of loyalty The first problem in studying loyalty in human organizations is that there seems to be no generally accepted definition of this concept. Often, loyalty is taken to mean remaining in an organization for a long time. But some studies have shown how it can have many different dimensions. Cole (2000), for instance, interviewed David L. Sturn, President of the Loyalty Institute, an arm of Chicago-based Aon Consulting, about a study undertaken by that organization interviewing the employees of more that 200 of its corporate clients. According to that study, what characterizes a “committed” employee is that (1) he is a team player; (2) willing to make sacrifices for the good of the company; (3) believes in the company’s products; (4) will recommend the company as among the best places to work, and (5) is prepared to stay in the company for the next several years, even if offered a modest pay increase elsewhere (Cole, 2000). Obviously, the first four characteristics of a committed employee go well beyond the fifth one, which is the only one related with remaining in the organization; and, still qualifying the fact of remaining in the organization by rejecting a change with a “modest” pay increase elsewhere. Powers (2000) offers an interesting set of indicators of loyalty:– Remaining with the company; not leaving, not job hunting– Staying late to complete a project– Keeping the company’s business confidential; no whistle-blowing– Promoting the company to customers and community– Adhering to rules without close supervision– Sacrificing personal goals to achieve company’s goals– No gossiping, lying, cheating or stealing– Buying company’s products– Contribution to company-sponsored charities– Offering improvement suggestions– Participating in company’s extracurricular activities– Following orders– Taking care of company property and not being wasteful– Working safely– Not abusing leave policies; including sick leave– Helping coworkers; cooperating Again, remaining with the company is a symptom of loyalty, but only a symptom. And a symptom is an indication, a noisy signal. A headache may be a symptom of a malignant brain tumor or a symptom of poor eyesight. The remaining indicators are also noisy signals, which go along with the basic intuitive concept of loyalty. In summary, both in the Cole and Powers articles, the basic idea is that an employee is committed, or loyal, to an organization when he holds two kinds of beliefs: (1) believes that what the organization is doing “is worth the while”, ., feels that the products of the company are really solving some type of human need; and (2) feels that the people he works with (superiors, subordinates, or at the same level) are people he can work with, and, therefore, is willing to cooperate with them, is willing to have initiatives, and be a team player. It is interesting to point out though, that in these analyses, loyalty and commitment are viewed as very positive for the organization and (possibly) for the individual. On the opposite side, some researchers have noticed some negative characteristics of loyalty and commitment. Randall (1987), for instance, signals as disadvantages of a strong commitment to an organization: (a) for the individual, that it may stymie individual growth and limit opportunities for mobility, as well as stifle creativity and innovation, and (b) for the organization, that it may blindly devote the individuals to their employers, and therefore perhaps waste their time and talents in jobs they don’t like, making it a situation that is unprofitable both for the individual and for the organization. Essentially then, the unfavorable consequences of loyalty are reduced to the possible loss of efficiency that is obtained if an individual is used where he shouldn’t be, which harms both the individual and the organization, but much more the former than the latter, and has to do with a misallocation of resources that is rather an error in judgement than a mistake arising from loyalty itself. Josep M. Rosanas and Manuel Velilla. Loyalty and Trust as the Ethical Bases of Organizations.[D]Journal of Business Ethics , 2003(1): 29~44.
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企业文化作为一种价值观,犹如企业的灵魂。一个优秀的企业会在潜移默化中,用企业文化引领职工形成理想信念和价值观念,用企业文化规范着员工的行为,进而提升职工对企业的忠诚度。企业文化作为一种共有的价值观,决不能停留在一种口号,一个目标或者一个希望上,只有内化为职工的思想和行为,才会让企业拥有持续发展的永续动力。首秦公司的飞速发展,可以说是中国钢铁业的一个传奇。在首秦公司有个人人皆知的传奇人物——“工人教授”马志伟。首秦4300mm生产线拥有世界领先水平的机器设备及相应的先进计算机软件生产技术,保证了轧制过程的高效稳定生产。但在大坯料轧制时,板坯待温时间过长、轧制节奏慢、双块轧制限制使轧机利用率不高。针对这样的问题,只有中技文化的轧钢部轧钢调度员马志伟结合自动化控制系统的特点,通过不断摸索和反复实验,总结出手动控制三块钢坯交叉轧制的方法。通过估算,采用手动控制三块交叉轧制法比以前双块套轧每小时可多轧4块左右,如果每块按10吨计算,每个班就能多轧300多吨,轧钢效率提高了30%以上。此方法被命名为“马氏”轧制法,被写进首秦公司作业指导书。马志伟也被评为河北省秦皇岛市 “金牌工人”和秦皇岛市“十大经济人物”,先后被河北工业职业技术学院、秦皇岛高级技工学校特聘为客座教授和指导教师。马志伟坦承,是首秦“做精每件事、创新每一天”的企业文化理念,鼓舞我不断追求卓越。在首钢,像马志伟这样的职工有很多很多,选择了首钢让他们心里无比的踏实,这就是一个企业的文化所起的作用。像焊工状元刘宏,当德国企业向她伸出橄榄枝时,她说:“是首钢培养了我,离开首钢,我什么都不是”。应该说,现在企业之间的竞争不在规模的大小、不在资金的多少,而是人才的竞争、品牌的竞争、企业文化的竞争,就看你的企业有没有足够吸引人的文化,而文化是一个企业长久的累积与沉淀。企业要长远发展,必须关注重职工的精神文化生活和职工利益。迁钢公司有这样的做法:对长期在一线的人要高看一眼,厚爱三分,让每名职工都能活出自身价值。迁钢公司党委书记听说有位职工没吃上年夜饭,专门给他写信致歉。迁钢公司各级领导细致入微地关心职工工作、学习和生活,以此营造出待遇留人、情感留人、爱情留人、事业留人的“人和气顺”的企业文化,提升了职工对企业的忠诚度。如迁钢热轧作业部部长助理谢天伟是2004年入厂的大**,他是第一批通过BFT培训、第一批被送到国外培训学习,也是率先被提拔到领导岗位的一线职工。西马克等国外公司经常利用培训的机会从中国企业挖人,有些国企的年轻人就是通过这种方式离开国企进入外资企业的。谢天伟等一批迁钢专业技术人员也曾被列入挖人的名单,但他们中没有一个离开企业,而是全部选择回到迁钢。正是迁钢公司的“人和气顺,**创业”的和谐文化、“把小事做细,把细事做透”的精细文化和“勇挑重担,不辱使命”的使命文化,构成了迁钢企业文化的主线,成为迁钢人共同追求的文化理念和价值观,使一批批技术骨干在这样的氛围中快速成长,大大推进了迁钢发展的进程,创造了一个又一个奇迹。企业的发展一靠技术,二靠员工,员工的积极性比技术更重要,是企业良性发展的成功之道,毛泽东同志早就指出人的因素是第一位的。首钢各单位在传承首钢优秀文化的同时,积极推进本单位的企业文化建设,形成了丰富多彩、各具特色的企业文化。炼铁厂的“持续超越,赢在执行”,“打造精品,制胜未来”,三炼钢的“理念引导行为,精细铸就精品”,京唐公司的“创新创业、和谐共赢、追求卓越”,矿业公司的“打造数字化矿山”,首钢发展研究院的“快乐激荡 相得益彰”等等,推动了首钢各项任务的顺利完成和发展战略的实施。无疑,首钢优秀的企业文化不仅是全体首钢人的工作准则,也是首钢人忠实的职业信仰。首钢文化提升职工了对企业的高度忠诚,以饱满的精神状态、强烈的责任使命感,斗志昂扬的投入搬迁调整各项任务中来,为建设一个自主创新的新首钢,一个技术先进的新首钢,一个产品一流的新首钢,一个有竞争力的新首钢做出自己的贡献。
工资不符合期望值 福利待遇不符合期望值 有符合或大于期望值的外在有货 等等。。。
客户对企业的忠诚度:一是提升客户对产品和服务的满意度。二是加深与客户合作的紧密度。三是关注客户上游或下游渠道,成为“双赢”的合作伙伴。
关心爱护员工,提高员工企业归属感与自豪感!
要] 企业员工忠诚度是反映一个企业人力资源管理水平的重要指标,也是制约企业健康发展的一个重要因素,如何培养和提升员工忠诚度,加强员工忠诚度的管理,是每一个企业必
据学术堂了解人力资源管理论文:按范围来可以分为:公共人力资源管理、企业人力资源管理;按功能来分有六大模块:1、人力资源规划;2、招聘与配置;3、培训与开发;4、