汽车企业核心竞争力研究论文

两种翻译方式，你喜欢哪一个？（1）Our country automobile autonomously, the brand starting line is 1953 , is in the load truck field, our country already owns stronger brand compete for strength. But take advantage of that the brand competition using the vehicle (be a saloon mainly) field if economy scale and engineering level there exist the certain gap in main automobile brand all with abroad. The brand therefore, studying our country automobile acts on self's own, takes advantage of that the brand develops with the vehicle acting on self's own especially having important significance. The thesis has intended to start with the brand angle analysis , has analysed our country automobile acting on self's own the brand present situation. Our at the same time having vast marketplace advantage and cost advantage to our country in cognition, the brand develops also be clearer and definiter than our country automobile autonomously having problem. The main body of a book brand cultivating and development provide a few superficial ideas for our country automobile acts on self's own , build cooperating with component and part enterprise strategy , making clear that the brand fixes position and so on if realizing scale economy as soon as possible. The major objective that the thesis studies is the brand relevance tactics suggest that the automobile acts on self's own cultivating developing our country , does the enterprise core competition , development of the estate driving the entire automobile hoisting the in the homeland automobile. The thesis drafts the research method adopting gives first place to demonstration comparative analysis mainly , whose significance lies in: Make enterprise mix demonstration into a brand problem knowing an automobile in the contrast acting on self's own first, know that and again to the person. Have certain reality draws lessons meaning secondly, by the fact that demonstration analyses the tactics having suggested that some have operatability, to enterprise and entire estate. The thesis FOAK lies in capital: (1) studies upper FOAK of content , the brand cultivating has a comparatively systematic go into autonomously to the automobile , suggests that and developing tactics; (2) there are FOAK on the purpose studying, be from development of our country automobile industry , come to study how to make the competitive automobile acting on self's own brand; (3) there are FOAK on the angle studying, be tactics coming to know and analyse development of our country automobile job through a brand.（2）Our country automobile independent brand's starting line was in 1953, in the cargo vehicle domain, our country had the strong brand competition strength. But rides with the vehicle (is mainly passenger vehicle) the domain brand competitive power like economical scale and the technical level has certain disparity with the overseas main automobile brand. Therefore, studies our country automobile independent brand, specially rides with vehicle's independent brand development has the vital significance. The present paper planned from the brand angle analysis to obtain, to analyze our country automobile independent brand development present situation. We while realized that has the broad market superiority and cost advantage to our country, must be clear about our country automobile independent brand development existence the question. This article provides some shallow ideas for our country automobile independent brand's cultivation and the development, like realizes the economies of scale as soon as possible, the establishment and the spare part enterprise's strategic cooperation, is clear about the brand localization and so on. The present paper research's main purpose is proposed that the cultivation develops our country automobile independent brand related strategy, promotes the domestic automobile enterprise's core competitiveness, impels the entire automobile industry the development. The present paper plans the research technique which adopts mainly by the real diagnosis contrastive analysis primarily, its significance lies in: First, causes the enterprise in the real diagnosis and the contrast understood that the automobile independent brand question, and knew to it. Second, proposed through the empirical analysis some have the feasibility strategy, has certain reality to the enterprise and the entire industry to profit from the significance. Present paper's innovation spot lies in: in (1) research content's innovation, has a systematic research to the automobile independent brand's cultivation, and proposes the development strategy; in (2) research goal has the innovation, namely from our country automobile profession's development, how studies to make has the competitive power automobile independent brand; in (3) research angle has the innovation, namely penetrates the brand to understand and to analyze our country automobile industry the development strategy.