零售业经营模式论文外文文献翻译

电子支付和电子商务的尾矿：增长的零售电子商贸在中国虽然互联网的使用在中国的兴旺在过去十年，全国的零售电子商贸仍是在启动模式，尤其是相比，美国。 目前中国已有超过210万互联网用户，最近的一项调查，由中国互联网络信息中心的报告。只有美国，估计2.18亿用户，有更多。相较之下，中国零售业的电子商务，或企业对消费者，销售总额为2007年大约只有美国六二六〇 〇 〇 〇 〇 〇美元，根据总部在北京的IT咨询公司易观国际。在美国，零售，电子商务销售额在2007年超过美国1250亿美元，根据最新的美国商业部的统计数字。 而实际人数可能会有所不同，中美。零售统计并不包括网上销售的服务，和中国的B2C的统计数字，并不包括制造商直接销售的差距仍然很大。 为什么这样的差别？几个原因站出来，但关键之一是：购买在线是一个戏剧性的变化，从传统的商场的做法。消费者在中国还是喜欢看以上的货物，确定他们的素质，那么，如果满意，支付的现金-重要的考虑因素，在市场环境下，该出售的大部分商品是最终的决定。在线商务，相较之下，是一个外来的经验，只有增加风险。消费者谁收到假或损坏物品，或只是想要回一个项目，可能没有追索权。 在美国，高达15.0亿信用卡，估计可在市面流通。信用卡美国消费者的负担了某种程度的保护与扣款的权利和1 50美元的赔偿责任限额，如果卡丢失或被盗。一旦网上支付服务，例如贝宝进入图片在20世纪90年代末，增长的零售网上交易获取暴利，商家可以处理网上信用卡付款，即使小额采购。中国的情况形成鲜明对比。虽然以上的11.0亿银行卡在市面流通，绝大多数构成的借记卡，只有大约5000万信用卡已经发出。即使在当时，信用卡在中国，往往需要的资金存入，才可以用，限制了方便卡，是要提供。 据戴平，秘书长，中国电子商贸协会（ ceca的）税科，谁期间发言的ceca最近的大会，电子商务网站在中国正处于一个增长的道路，与网站一样，在网上书店当当。 com和中文域名服务提供商3721.com证明是成功的。

At present, the domestic retail market, although a larger share of foreign occupation, but also the local retail enterprises developed rapidly. The retail industry in China, the domestic enterprises has been the main battlefield home, with Chinese goods in international trade is becoming more popular, the Chinese retail enterprises have also begun to open up foreign markets to extend overseas marketing network. Growing in the retail sector, the chain of the advanced modern management model has been widely used to copy chain is actually thinking in the business application level, you can quickly achieve the expansion of enterprise scale, to seize market share, brand enterprises in the final hold. With China's retail market and the continuous development of China's retail industry in the operation and management of the continuous optimization strategy, China's retail industry continues to rationalize. In this paper, from the history of the development of China's retail industry and retail chain in China is now the existence of many defects, and less than the retail chain is now facing challenges, the article concludes with the retail chain in China to carry out the measures and their trends.

Retail enterprise relationship marketing researchabstractThe retail trade is an important component of national economy, it is a country or region's level of economic and social development of the barometer. Retail sales in recent years in China is changing fastest and most one of the industries. The development of China's retail business, on the other hand, due to the economic globalization, e-commerce, and China's accession to the WTO, etc., is facing unprecedented challenges and opportunities, On the other hand, domestic residents' income and diversified choices to people's consumption idea to diversification, individuation, mutiple level the direction of development, and this leads to the traditional marketing mode in awe of its cannot afford. Facing these changes of environment, our retail enterprises must optimize the operating mode and improve their own competitiveness. In this context, a new type of relationship marketing, marketing theory - the retail enterprises more and more understanding and applied to different degrees. Marketing is the recognition, establish, maintain and strengthen enterprise and customer relationship and other stakeholders. It focuses on the existing customer, to maintain a high level of integrity of the enterprise, to long-term customers in the fierce competition in excess of earnings and competitive advantage.But because of the traditional economic ties and enterprise to the system of relationship marketing ideas, relationship marketing in China's retail application situation is not optimistic. Based on the status quo of China's retail industry relationship marketing analysis, pointed out that our country now most retail enterprise has begun to accept relationship marketing concept and marketing strategy, and find out the current problems existing in the retail trade relationship marketing. Through the comparative analysis of China's retail industry, and puts forward some Suggestions of relationship marketing strategy.Keywords: retail; Relationship marketing,;Customer relationship,;Strategy;innovation（注意英文关键词之间要用分号隔开，这是论文的格式要求）

Retail enterprise relationship marketing researchtheThe retail trade is an important component of national economy, it is a country or region's level of economic and social development of the barometer. Retail sales in recent years in China is changing fastest and most one of the industries. The development of China's retail business, on the other hand, due to the economic globalization, e-commerce, and China's accession to the WTO, etc., is facing unprecedented challenges and opportunities, On the other hand, domestic residents' income and diversified choices to people's consumption idea to diversification, individuation, mutiple level the direction of development, and this leads to the traditional marketing mode in awe of its cannot afford. Facing these changes of environment, our retail enterprises must optimize the operating mode and improve their own competitiveness. In this context, a new type of relationship marketing, marketing theory - the retail enterprises more and more understanding and applied to different degrees. Marketing is the recognition, establish, maintain and strengthen enterprise and customer relationship and other stakeholders. It focuses on the existing customer, to maintain a high level of integrity of the enterprise, to long-term customers in the fierce competition in excess of earnings and competitive advantage.But because of the traditional economic ties and enterprise to the system of relationship marketing ideas, relationship marketing in China's retail application situation is not optimistic. Based on the status quo of China's retail industry relationship marketing analysis, pointed out that our country now most retail enterprise has begun to accept relationship marketing concept and marketing strategy, and find out the current problems existing in the retail trade relationship marketing. Through the comparative analysis of China's retail industry, and puts forward some Suggestions of relationship marketing strategy.