电力电缆毕业论文摘要

AbstractWith the development of market economy and globalization, the increasingly fierce market competition, the cable market competition has become fierce. In order to enable the company to better respond to the market competition and the change of the environment of enterprises, to develop an appropriate marketing strategy made reference to the company, is the core problem to be solved in this paper. This paper uses the method of theory with practice, based on the theory described the status quo, Renaissance, the existing problems and corresponding countermeasures. And by using the SWOT analysis method to make a comprehensive analysis of the company, the advantages include: company engaged in cable industry for many years with rich experience, and has a lot of fixed customers, cable industry technology is mature, for management and R & D investment cost is low; the disadvantages include: using the traditional marketing methods, marketing specialist most of the company 's cooperation, the company lacks the internal company salesman, the resulting problems is produced; opportunities mainly include: China's economic system reform further deepening, the power industry to further increase investment, the development of the demand of cable increases; threat: the competitiveness of the industry is more and more strong, the product quality requirements more and more high, enhance the bargaining power of customers; finally, based on the market positioning of the Renaissance, with 4Ps as the main line, the development of the company's product strategy, price strategy, promotion strategy and distribution strategy, and put this as a long-term goal of marketing. In order to effectively guarantee the effective implementation of marketing planning, this paper also put forward the implementation of effective measures for : SWOT analysis, marketing strategy, marketing planning

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先翻译了一部分，待续。With rapid national economic development and fast increase demands of electric power, new power transmission requirements are put forward,especially in the rapid develop large city and heavily populated areas in city. Transmission capacity of existing transmission line can't meet the increasing needs of power loss and the floor space are the limiting factor of the high-capacity transmission conducter is urgently needed to solve this problem.