学士毕业论文摘要翻译

【摘要】随着网络应用的迅速普及和发展，网络广告已成为这一新兴媒体不可或缺的一部分，其中弹出式广告是最常见的网络广告之一。 【 abstract 】 along with the network popularization and application of rapid development, the network advertisement has become a indispensable part of new media, including pop-up ads is one of the most common Internet advertising. 尽管我国网络广告发展刚刚起步，但弹出式广告作为主要的广告形式之一，随着网站的不断增多、信息量的不断增大以及电子商务活动的日益频繁，对传播媒介、社会企业、广告人等都将会是一个非常重要的问题。。 Although China's online advertising development has just started, but pop-up ads as one of the main forms of advertising, with the increasing of informative website, increasing and e-commerce activities have become increasingly frequent, media, social enterprise to advertisers will find, is a very important problem. 一个广告登出来了，怎样去确定广告的效果呢？ An AD appeared, how to determine the effect of advertising? 因此，对网络广告效果的评价，还是一个值得去探索的问题。 Therefore, the network advertising effectiveness evaluation, or a worth exploring problems. 本文就来谈谈弹出式广告对消费者心理的影响问题。 This article comes to talk about pop-up ads to consumer psychology influence problems. 本文具体对弹出式广告效果评价进行全面思考,涉及弹出式广告的现状、弹出式广告效果评估的含义、特点和原则 、效果评价的方法,并结合国内弹出式广告评估现状探寻弹出式广告效果评价的意义所在,同时运用弹出式广告效果评估的方法来确定弹出式广告的真正价值，结合管理学、经济学来对弹出式广告的效果评价进行研究。 This article specifically to evaluate the effect of pop-up ads comprehensive thinking, involving pop-up ads present situation, the pop-up ads effect assessment of its concept, characteristics and principles, methods to assess the effect of, combined with domestic pop-up ads evaluation situation explore pop-up ads to assess the effect of meaning, and using this pop-up advertising effectiveness evaluation method of determining pop-up ads, combined with the real value of management, economics to pop-up ads effect evaluation for research. 关键词：网络 弹出式广告 消费者 心理 效果 Keywords: network pop-up ads consumers psychological effect

As China's overall national strength, the standard of living for urban residents is also rising, people involved in day-to-day physical activity is also growing enthusiasm. "2001-2010 outline of the reform and development of sports," "City sports community to focus on" the development of the strategic thinking that has become the national sports community to implement the National Fitness Program is another important measure. The development of community sports, is bound to the building of community sports facilities for the pilot to community sports facilities-based management. Physical fitness facilities, places of the city as a community day-to-day physical fitness on the basis of its per capita level is still relatively low, the type and function are more single, far from reaching residents of the fitness requirements. Construction of community sports facilities is not an end but a means, with a view to the adoption of more sports facilities so that more residents of urban communities into the national fitness campaign, so as to achieve overall improvement of the physical quality.